Blisswater Industries Launches Salty Nerd Vodka in Karnataka Ahead of Valentine’s Day

Blisswater Industries, the Bengaluru-headquartered alcobev and lifestyle company operating under the House of Blisswater, has announced the launch of its vodka brand Salty Nerd across Karnataka. The brand will be available at liquor stores across the state in time for the Valentine’s celebration.

Salty Nerd Vodka has been developed for contemporary consumers and introduces a distinct identity within the premium vodka segment. The vodka is distilled from premium grains and charcoal-filtered to achieve a clean and smooth finish, with an alcohol content of 42.8% ABV. It is intended to be enjoyed chilled and neat, while also being suitable for a range of cocktail applications.

In Karnataka, Salty Nerd is being launched in three variants: Classic, Imperial Salted Caramel, and Capitalistic Cola. The Classic variant offers a crisp and smooth profile. Imperial Salted Caramel presents a sweet-salty balance, while Capitalistic Cola draws inspiration from the familiar flavour of cola. Together, the variants reflect the brand’s focus on flavour-driven offerings and non-traditional profiles within the vodka category.

With its distinct branding and flavour profiles, Salty Nerd aims to appeal to consumers looking for differentiated spirits for house gatherings, social occasions, and nightlife settings across the state.

Commenting on the Karnataka launch, Varna Bhat, Founder & CEO, Blisswater Industries, said, “People in Karnataka let’s raise a glass! Our Salty Nerd Vodka range is here and we are extremely happy to share this creation of ours with such a vibrant market that loves well crafted and premium spirits. There is a nerd in all of us and Salty Nerd is crafted for all individuals who enjoy making confident choices and expressing their personality through what they drink. Launching the brand in our home state is an important milestone as we continue to expand our presence across India.”

Blisswater Industries continues to expand its portfolio within the Indian alcobev space, focusing on culturally rooted concepts, design-led identities, and small-batch production.