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Bisleri International has announced that it will serve as the Official Beverage Partner for the Tata Women’s Premier League for the next two seasons. The collaboration supports the growth of women’s cricket in India as the league continues to expand its presence and audience.
Launched in 2023, the Tata Women’s Premier League has played a significant role in increasing the visibility of women’s cricket by bringing together domestic and international players on one platform. The upcoming season of the tournament is scheduled to begin in January 2026.
Commenting on the partnership, Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International, said, “We at Bisleri are proud to partner with the TATA Women’s Premier League as Official Beverage Partners for the next two years. Excited to witness this exceptional generation of women cricketers from across the world championing an indomitable spirit for sporting excellence.”
BCCI Secretary Devajit Saikia added, “Tata WPL is built on a vision of excellence, opportunity, and world-class sports entertainment. Bisleri, our new partner, brings exceptional value and diverse strengths to this ecosystem. This partnership will play a critical role in shaping the fan experience and supporting the growth of women’s cricket.”
To support the association, Bisleri will introduce limited-edition packs and ensure strong on-ground visibility through visicoolers and iceboxes placed in team dugouts. The brand will also provide in-stadium hydration support for fans. Additional experience-led initiatives and digital content are being planned to extend the engagement beyond match venues.
Bisleri International currently has a wide sports marketing footprint across India and the UAE, with more than 60 associations in sports such as cricket, hockey, tennis, badminton, marathons, rugby, table tennis, and golf. The partnership with the Tata Women’s Premier League adds to its growing involvement in the sports ecosystem.