Benny’s Bowl Raises $1.4 Million in Pre-Series A Funding to Expand Pet Nutrition Portfolio

Pet nutrition brand Benny’s Bowl has raised $1.4 million in a Pre-Series A funding round led by Atomic Capital. The funds will be used to support product innovation and research and development, with a focus on launching new functional product lines. These include cat food, protein supplements, and meal toppers aimed at strengthening formulation quality and improving the nutritional efficacy of pet diets.

The capital will also be used to expand both offline and online distribution channels, making quality pet nutrition more accessible to pet parents across metro, Tier I, and Tier II cities. In addition, the company plans to invest in consumer education initiatives focused on pet nutrition, balanced diets, and functional nutrition.

Akshay Gupta, Founder, Benny’s Bowl, says, “Pet nutrition today is broken and filled with poor-quality ingredients, and little to no transparency. At Benny’s Bowl, we are on a mission to build a trusted ecosystem and take active ownership of fixing the pet nutrition market. This funding allows us to double down on innovation, clinical nutrition, and accessibility, so pet parents don’t have to choose between convenience and quality. Our goal is simple: build nutrition that actually works.”

He further adds, “We are on a strong growth trajectory,  over the last 12 months we have recorded 2x revenue growth with 85% of revenue coming  from repeat customers reflecting  strong product acceptance and brand loyalty. As we scale, our focus continues to  build nutrition that works, with a clear roadmap to Rs. 100 crore ARR by next financial year.”

Commenting on leading the round, Apoorv Gautam, Managing Partner, Atomic Capital, says, “Pet nutrition is a large and under-served opportunity in India. While pet-focused marketplaces have expanded choice across food segments, very few brands are addressing the broader, everyday concerns of pet parents. Raising a pet is a full-time commitment, and Benny’s Bowl is building a support system that goes beyond just products, which stood out to us. The timing couldn’t be better, especially given the surge in pet adoption post COVID and the team’s ability to move quickly across categories, including their upcoming expansion into cat nutrition. As a consumer-focused fund that works closely with founders, we believe Benny’s Bowl is well-positioned to build long-term leadership in pet nutrition.”

The company aims to expand its presence across metro cities while also laying the groundwork for clinical and functional nutrition partnerships. Benny’s Bowl has recently launched clinical nutrition products addressing gut health, allergies, renal health, skin and coat health, and weight management. These products are designed to support digestion, help prevent allergies, improve kidney function, promote healthier skin and shinier coats, and assist with healthy weight reduction.

Upcoming launches include protein supplements for pets and fresh cat food, further expanding the brand’s portfolio. These products are intended to address specific nutritional gaps that currently exist in pet diets and reinforce Benny’s Bowl’s focus on diversified and functional nutrition.