Zighrana, a luxury perfume brand from Kannauj launches 'Ayodhya Ittar'

Zighrana, the quintessential Indian luxury perfume brand rooted in Kannauj, the heart of India’s fragrance legacy, has unveiled its latest creation, the 'Ayodhya Ittar'. This exquisite aromatic masterpiece has been launched to pay homage to the consecration ceremony of Ram Mandir in Ayodhya. 

Crafted with profound reverence and devotion, the Ayodhya Ittar, priced at INR 4,500 is an exquisite blend of rose petals and the grounding notes of sandalwood. The special edition encapsulates a harmonious trilogy of elements, including the delicate embrace of rose petals, the strength and divinity of sandalwood, and the spice of life through cardamom. The perfume is Infused with the vibrant aura of devotion from marigold blooms, symbolising the inauguration. 

Complementing the Ayodhya Ittar is a pack of 30 handcrafted Incense Cones in the captivating fragrance of Kapoor Kachri. The brand has delicately dipped each cone in 100% natural and finest quality Kapoor Kachri essential oil and the enriching aroma helps deepen concentration and facilitate profound meditation. 

To complete this luxurious ensemble, Zighrana is offering a beautiful and elegant brass incensory elegantly designed to cradle the Kapoor Kachri Incense Cone. Prioritizing the relevance of sophistication to a sacred space, this incensory enables one to engage in rituals with grace and style.

Sharing her views on the latest launch, Swapnil Pathak Sharma, Owner of Zighrana, said, “The unveiling of Ayodhya Ittar holds immense significance for us. This trilogy, comprising Ayodhya Ittar, Kapoor Kachri Incense Cones, and Brass Incensory in one luxurious box, signifies our profound respect for the Pran Pratistha ceremony."

“We take pride in being recognized by the One District One Product (ODOP) initiative, a beacon for fostering balanced regional development across every district in the country. Our Ittars not only showcase the rich diversity of our district but also propel us toward a future marked by inclusive development and economic prosperity. We hope that this magnificent fragrance becomes more than a sensory experience and complements the spiritual journey for every individual,” she added.