Indian Cricketer Axar Patel Named as New Brand Promoter for Greaves Electric Mobility

Greaves Electric Mobility Private Limited (GEMPL), the e-mobility arm of Greaves Cotton Limited, has partnered with Indian cricketer Axar Patel. Known for his key role in India's 2024 T20 World Cup win, Axar will now promote GEMPL's smart and sustainable mobility solutions. This collaboration reflects GEMPL’s commitment to innovation and sustainability in electric vehicles. With Axar's wide appeal and impressive cricket career, including crucial World Cup performances and IPL accolades, the partnership aligns with GEMPL’s mission to offer high-quality, accessible electric vehicles.

K Vijaya Kumar, Executive Director & CEO, Greaves Electric Mobility said, "We are thrilled to welcome Axar Patel to the Greaves family. His all-rounder persona perfectly aligns with our vision of creating smart and sustainable mobility solutions for India. This collaboration is not just about promoting electric vehicles but also about inspiring a movement towards a cleaner, greener future. Axar’s journey of resilience and success mirrors our own, and together, we aim to drive change and empower communities across the nation”.

Axar Patel stated on the development, “I’m glad to be associated with a legacy brand of 165 years. I truly support Greaves Electric Mobility’s purpose of making smart and sustainable mobility accessible for all. It is in line with my purpose to create a brighter and more electrifying India!”