Mattel India Introduces the First Autistic Barbie Doll in India

Mattel India launched its first Autistic Barbie doll in India, further expanding the brand’s inclusive vision in the country, following the introduction of Barbie dolls featuring individuals with Type 1 diabetes, blindness, and Down syndrome. Developed for more than 18 months in partnership with ASAN, a non-profit disability rights organisation run by and for autistic people that advocates for the rights of the autistic community. 

“Barbie has always strived to reflect the world kids see and the possibilities they imagine, and we’re proud to introduce our first autistic Barbie as part of that ongoing work,” said Jamie Cygielman, Global Head of Dolls, Mattel. “The doll, designed with guidance from the Autistic Self Advocacy Network, helps to expand what inclusion looks like in the toy aisle and beyond because every child deserves to see themselves in Barbie."

As part of the doll launch, Barbie teamed up with advocates for the autistic community, including mother-daughter duo Precious and Mikko Mirage, autism advocate and creative entrepreneur Madison Marilla, and autistic fashion
designer and visual artist Aarushi Pratap. The launch was especially underscored by the inclusion of Aarushi Pratap, whose work bridges neurodiversity and Indian cultural heritage. Known for her sensory-friendly approach to high fashion, Aarushi draws inspiration from traditional Indian handloom silks, plaids, and cultural motifs such as Warli folk art.

Reflecting on the launch, Aarushi Pratap said, “Having an autistic Barbie means people like me can see ourselves. Autism is my superpower because I think differently. My brain has different colours, and expressing that makes me happy. I was diagnosed with autism at two, I started drawing at three, and since then, art has helped me feel calm and confident. I became a fashion designer because art helped me communicate when words were hard,” said Aarushi Pratap, Autistic Fashion Designer and Visual Artist.

As part of the India launch, Barbie will contribute a portion of proceeds from the sale of the doll to the India Autism Centre, supporting autism awareness and inclusion initiatives, reinforcing the brand’s ongoing commitment to meaningful social impact. “Toys are powerful in shaping a child’s sense of self. The idea behind introducing an Autistic Barbie doll may appear simple, but its meaning runs far deeper. It is about representation. When children see themselves reflected in everyday objects, even through something as familiar as a toy, it sends a powerful message that they belong. This collaboration helps spark necessary conversations around acceptance and understanding in a way that feels natural and inclusive,” says Mr Jaishankar Natarajan, Director and Chief Executive Officer, India Autism Centre.

The Autistic Barbie is now available across leading retail and e-commerce platforms in India for Rs. 799 and is suitable for children aged 3 years and above.