Pranom by Aurafest Now Available at ArtPort Stores in Major Indian Airports

Aurafestis, founded by Sumit Govind Sharma and Manoj Kumar Sharma, has announced that its premium artisanal brand Pranom is now available at ArtPort stores in India’s major airports. This partnership allows millions of travellers to access Pranom’s curated range of Indian artefacts and sculptures while travelling through airports across the country.

ArtPort, operated by India Retails & Hospitality Pvt. Ltd. (IRHPL), has a strong presence in airports including Delhi, Goa, Hyderabad, Chennai, Bangalore and Cochin. Known for showcasing handicrafts from across India along with global brands, ArtPort provides travellers with access to high-quality products that represent India’s cultural heritage.

Pranom by Aurafest represents Indian culture, tradition, and heritage through a range of artisanal products. Its portfolio includes incense and wellness products, handcrafted artefacts, luxury butterfly-inspired serveware, artisanal soaps, collectables, and traditional crafts. The brand’s collaboration with ArtPort reflects Aurafest’s aim to preserve traditional art while making it more accessible to modern consumers.

Speaking on the launch, Sumit Govind Sharma, Founder Director of Aurafest, said, “Working with ArtPort lets us reach travellers at the right time when they’re looking for meaningful gifts and souvenirs that represent real Indian culture. Airport retail gives us a unique chance to show off our handmade items to both Indian travellers who want to share their culture and international travellers who want to have real cultural experiences.”

As part of the first phase of this collaboration, Pranom will feature a collection of artefacts and figurines reflecting India’s cultural history. This curated selection includes ornamental figurines, spiritual artefacts, and culturally significant pieces, designed as both gifts and collectables. Each item highlights the skill of traditional artisans and provides travellers with the opportunity to take home authentic expressions of Indian craftsmanship.