SaaS Firm Amagi Media Labs Begins Public Offering in India

India’s primary markets saw fresh activity in January 2026 with the opening of the Amagi Media Labs initial public offering. The public issue brings a cloud-native media technology company to the equity markets at a time when broadcasters and streaming platforms are increasingly shifting to software-led operations.

Amagi Media Labs

Amagi Media Labs is a Bengaluru-based, cloud-native software-as-a-service (SaaS) company that provides technology solutions for broadcasters, streaming platforms and advertisers. The company enables cloud-managed broadcast operations, streaming unification and ad monetisation, replacing traditional hardware-based workflows.

Its product portfolio includes platforms for channel playout, live operations, streaming management and advertising analytics. Amagi supports thousands of channel feeds and processes billions of advertising impressions annually across multiple global markets.

The company operates across more than 40 countries and serves hundreds of content owners, distributors and advertisers, including a significant share of large global media companies by revenue.

IPO Structure and Timeline

The Amagi Media Labs initial public offering opened for subscription on 13 January 2026 and will close on 16 January 2026. The IPO is a book-built issue comprising a fresh issue of equity shares and an offer for sale by existing shareholders.

• Total Issue Size: Rs. 1,788.62 crore
• Price Band: Rs. 343 to Rs. 361 per equity share
• Fresh Issue Component: Approximately Rs. 816 crore
• Offer for Sale: Approximately Rs. 972.6 crore

Shares are proposed to be listed on Indian stock exchanges following the completion of allotment and regulatory procedures.

Business Performance

Amagi has reported consistent revenue growth over recent years, driven by increased adoption of cloud-based media operations and digital advertising technology. The company recorded a return to profitability in the half-year ended 30 September 2025 after reporting losses in earlier periods.

The business operates on a high-margin SaaS model, with revenues generated through subscription fees and usage-based pricing from media companies and advertisers.

Use of IPO Proceeds

According to reports, proceeds from the fresh issue will be used to invest in technology development, expand cloud infrastructure, pursue potential acquisitions, and meet general corporate requirements.

Market Sentiment and Subscription Indicators

Grey market activity ahead of the IPO indicated a premium over the issue price, reflecting investor interest prior to listing. Subscription data across investor categories is expected to provide further insight into demand during the offer period. According to reports, early trading interest was tracked closely by market participants.

SaaS and Media

The global media and entertainment industry is increasingly shifting towards cloud-based broadcasting, connected TV and ad-supported streaming platforms. Media companies are adopting specialised SaaS solutions to manage content distribution, monetisation and analytics more efficiently.

Amagi operates within this growing segment of vertical SaaS providers focused on media technology, benefiting from increasing digital ad spend and the expansion of streaming services worldwide.