Puma X Harrdy Sandhu Capsule Collection features retro varsity-inspired footwear & and apparel with elements from the Indian popstar’s vibe.
Sports brand Puma India and popstar Harrdy Sandhu have taken their association a step ahead with their first-ever collaboration collection together. After being roped in as the brand ambassador exactly a year ago, the Indian popstar of ‘Bijlee’ fame and Puma announced the rollout of the Puma x Harrdy Sandhu capsule collection.
The Retro Varsity-inspired collection features a range of everyday footwear and apparel for men, reflecting Harrdy’s elevated streetwear vibe and Puma’s premium sportswear sensibility. The first drop of Puma x Harrdy Sandhu features jackets, joggers, sleeveless tees, long-sleeve polos, and high-top & low-top sneakers.
Singer-actor Harrdy was deeply involved in creating the capsule collection – right from ideation to mood boarding to finalizing the looks the brand says. Staying true to himself, he brought a fresh perspective, infusing his contagious artistic energy and individuality into the collection.
With a fresh take on a retro varsity look - the collection has inclusive fits in quintessential varsity green and off-white colors with vivid and bold graphics. And there is a small surprise for all Harrdy fans - a lightning charm inspired by his famous song ‘Bijlee’, adorns the sneakers in this collection.
Speaking about his debut collection, Harrdy Sandhu said, “For me, fashion is an expression of my mood, my love for music, fitness, acting, and sport. And who better than Puma to bring my design sensibilities to life as the brand has been at the forefront of all things sports and lifestyle? The Puma x Harrdy Sandhu drop is extremely special to me, not only because it is my debut collection but also because I have been creatively involved with the Puma team in designing the products. The collection reflects my vibe which is casual and comfortable yet effortlessly fashion-forward. I can’t wait for my fans to get their hands on our collection. I am confident they will love the premium offering.”
Commenting on the collaboration collection, Shreya Sachdev, Head of Marketing at Puma India, “As a brand, Puma constantly looks for unique opportunities for our ambassadors to push their boundaries and showcase their undiscovered talent. Harrdy’s love for fashion was the perfect trigger to roll out an exclusive collection for our target consumers.”