Unveiling the Brands Owned and Invested in by Alia Bhatt!

The star that seems to be everyone’s favourite and a bankable asset, Alia Bhatt has garnered much more than memorable acting jobs and appreciation. She is a proud investor in several brands and startups. And not just that, she’s heading businesses whilst juggling a full time Bollywood + Hollywood career and baby Raha. On the occasion of her birthday, Local Samosa brings you the list of brands and businesses in which Alia Bhatt owns and has invested in!

Ed-a-Mamma

Ed-a-Mamma is a brand focused on nurturing a love of nature in children through thoughtfully designed playwear and stories, aiming to build a conscious, eco-friendly generation. The Mumbai-based start-up was founded by Alia Bhatt in 2020. The brand combines two things she cares about the most – The Planet and the Children.

Eternal Sunshine Productions

In 2021, Alia Bhatt launched her production house, Eternal Sunshine Productions, with a focus on creating "happy films". The first project, Darlings, a comedy thriller, was sold to Netflix for Rs 80 crore. Alia's recent film Jigra, an action thriller, and Poacher, a TV series about Indian Forest Service officers, were also from her production house. 

Style Cracker

In November 2017, Alia Bhatt invested in the fashion-tech startup Style Cracker, acquiring a minority stake. The platform offers personal styling services curated by expert stylists. Co-owned by Dhimaan Shah and celebrity stylist Archana Walavalkar, the deal details remain undisclosed, with no latest updates on the brand.

Nykaa

In 2020, Alia Bhatt invested Rs. 4.95 crore in Nykaa, an Indian e-commerce platform for beauty, wellness, and fashion. Her investment proved highly profitable, growing to Rs. 54 crore following Nykaa's successful public listing. That year, Alia expanded her financial portfolio by venturing into multiple businesses, including Nykaa.

Phool.co

Founded in 2017 and backed by IIT-Kanpur, Phool.co is a D2C wellness company that transforms floral waste into charcoal-free incense products. In October 2021, Alia Bhatt became an investor, leading an $8 million funding round. The company has seen significant growth, with a 130% increase in recent years.

SuperBottoms

Alia Bhatt became an investor and brand ambassador for Super Bottoms, a sustainable D2C baby and mom care brand, in July 2023. Founded in 2018, the brand focuses on eco-friendly diapers without compromising safety or comfort. Alia Bhatt joined the brand's mission to build a sustainable future, featuring in the 'It Feels Right' campaign.