Assembling over 60 creators for an immersive experience of live performances, fun activities, expert panel discussions, and an awards ceremony, Zouk's Vegan Creators Day & Awards in partnership with Local Samosa was indeed a hit!
After its debut last year, Zouk collaborated once again with PETA India and Local Samosa as its community media partner to orchestrate the 2nd Edition of Vegan Creators Day & Awards on November 26th with notable celebrities and creators. We were there to witness this epic event and here's how it went!
The afternoon began with a musical performance which was then proceeded by Raveena Taurani, Chef and founder of Yogisattva Cafe who conducted a fun game aptly named 'Vegan Bingo,' an activity where creators tasted vegan dishes and guessed the ingredients using a Bingo card.
It was followed by a lively panel discussion on the topic, Shaping 100,000 Vegan Creators In India: The Role of brands, creators & consumers, featuring Monica Chopra, Manager of Fashion, Media, and Celebrity Projects at PETA India, Palak Mehta, founder & CEO of Vegan First -India’s leading plant-based media publication and events company, Raveena Taurani, Amy Aela, Actor & Animal Activist, Co-founder of Meat Less Meet More and Pradeep Krishnakumar, Co-Founder of Zouk.
After the panel discussion, the awards were distributed and then the attendees were seen enjoying conversations with fellow vegan enthusiasts while devouring vegan food. We also hopped in and took it as an opportunity to ask some fun questions about veganism, especially the myths associated with it.
" Oh, they think we are vegetarians, but there's a difference", said Jhanvi Bhatia. Aahana Kumra who was also the guest of honour mentioned that vegans are also called Jains, which is not true. " They also think that we want everybody to go vegan and that's funny!", she added. While Neha Ranglani explained how being vegan isn't about boring food. " We get enough protein and we are not B12 deficient, guys", she said. Sneha Jain seconded her and said vegan food isn't costly and is in fact very tasty.
Personalities like Lataa Saberwal, renowned for her role in ‘Yeh Rishta Kya Kehlata Hai, Chintan Rachchh, recognized for his recent appearance in a Netflix series ‘Class’, Dhanashri Kadgaonkar, a prominent Marathi actress, Roop Durgapal, known for her role in ‘Balika Vadhu,’ enriched the event with their presence along with well-known content creators like Jhanvi Bhatia, Shruti Iyer, Ekta Maru, and Shweta Java.
Overwhelmed by the success of the event, Disha Singh, Founder of Zouk, shared her thoughts saying, “Zouk has been a Vegan brand from the start and we are delighted to host the second edition of Zouk Vegan Creators Day, celebrating the outstanding work of many Vegan Creators. As a digital-first brand, we've partnered with hundreds of Vegan Creators to promote cruelty-free products. Since last year, we've connected with more Vegan Creators inspired by previous awardees, contributing beyond our products to encourage awareness of Veganism in India. Our mission is to support and inspire 100,000 out of India's 3.5 million creators to promote Veganism in the coming years.”
While talking about Zouk, Pradeep Krishnakumar, Co-founder of Zouk, said “At Zouk, we've disrupted animal-based leather categories with our Vegan Bags and Footwear. From the early days of people asking "what is Vegan Bags," we now have delighted customers proudly sharing their Vegan Zouk Bags. The support of Vegan Creators has played a crucial role, and today, as we celebrate, we've connected with ~2x more creators talking about Veganism than last year. That is very encouraging and we hope we can play a large role in spreading the goodness of Vegan products in the years to come, via the digital channel.”
Zouk’s Vegan Creators Day & Awards was backed by Balsa, Mumbai, as the official venue and F&B partner. Balsa's specially curated vegan menu, designed exclusively for Zouk and its guests, elevated the culinary celebration at this remarkable event.
We can't wait for the third edition of Zouk's Vegan Creators Day & Awards as this one was on fire! What about you?