How Two Brothers Organic Farms Has Mastered the Art of Ethical Agriculture

In 2025, everyone wants to chase their hustle life and build their career. But the Hange brothers did something unconventional. Ajinkya and Satyajit Hange left their corporate world to start their own business in the agricultural land. What began as a dream and seemed almost unattainable is now India’s popular grocery brand, Two Brothers Organic Farms. Founded in 2012, Two Brothers Organic follows the mantra of sustainable and organic farming, and their products are a testament to that. Harvested using organic matter and rural manpower, this brand has now become an integral part of many people's lives. The question may arise, why would one leave their corporate job to start a farm? Or how can one start a farming business from scratch? Read below to know. 

Background & Origin Story

Two Brothers is a one-of-a-kind brand, bringing forth a change in the world of ethical farming. Following the principle of organic farming, it was started in fact by two brothers in 2012. The two brother founders, Ajinkya and Satyajit Hange, completed their education and embarked on a journey just like their father- farming. Satyajit Hange, a graduate in Economics, along with a MBA degree from Pune, left his corporate world to pursue farming as his full-time career. He is responsible for overseeing the farm operations. A graduate in computer science, along with an MBA degree from Pune, Ajinkya has worked in the banking sector for almost 4 years. Along with his brother, he also sees the operations on the farm.

The brothers returned to the village to start a full-time farming business in pursuit of soil health. Located in the Bhodani Village in Maharashtra, Two Brothers Organic Farm has become a household name across the country. While following the footsteps of Regenerative Agriculture, the Hange brothers also boost rural livelihoods and employment. Despite their father's dismay at following farming as their full-time occupation, the Hange brothers are changing the landscape of Indian agriculture. 

The Philosophy & Vision

The Hange brothers had inherited this farming land from their ancestors. Using their personal savings from their corporate jobs, they founded Two Brothers Organic Farm. Recently, the company also secured investment from the Zerodha co-founder, Nithin Kamath. Both brothers followed their true passion, farming with another vision in mind - soil health. In pursuit of soil health, the company is a biodiverse, self-sustaining food system, certified by ECOCERT. According to the information present on their website, their work is inspired by the simplicity and stillness of village life and guided by the principles of regenerative agriculture.

Local villagers are employed as a source of income to offer solutions to Public Health and Climate Change. The brand, entirely run by sustainable farming methods, generated a turnover of Rs. 12 crore in the financial year 2021. After four years of toiling, the brand gradually ventured into malls and farmers’ markets. After witnessing a positive response from customers, they started manufacturing and selling products like ghee, jaggery, moringa powder, flour and turmeric. However, the Hange brothers proved to be victorious as their brand is now recognised globally in 45 countries, including the US, New Zealand, Singapore, Central Asia and Australia. Other than that, they are now selling products in 680 cities. 

The company sells more than 35 products today and now has farms in various regions of Maharashtra. Khapli Atta, A2 ghee, oil, rice, a variety of pulses and dals and many more items. The brand now also sells snackable items like sugar-free Sattu and Jaggery Laddoo, Dink Laddoo, Sesame Laddoo, Khajoor Laddoo, organic tomato ketchup and many more items. 

Vision for the Future

Though the Indian market has an abundance of organic farming brands and products, Two Brothers is an exception. Since both brothers were raised with a deep knowledge of agriculture, they understand the sector better than their competitors. As quoted in Your Story, the Hange brothers, the company also plans to introduce ERP systems into its day-to-day operations to make smart, intelligent and data-driven business decisions. The Hange brothers also wish to get listed on the New York Stock Exchange.