Soft, Stylish & Seriously Cool: 8 Tufted Rugs from Homegrown Brands We’re Loving

There’s something oddly satisfying about a good rug reveal. One moment, your room feels fine, the next—boom—it has personality. Tufted rugs, in particular, have quietly become the glow-up tool of modern interiors. They’re soft, expressive, and do far more than just covering floors. From sculptural swirls to playful motifs and cloud-like textures, homegrown brands are giving tufted rugs a serious style upgrade. If you’ve been looking for a simple way to refresh your space without rearranging your entire life, start right here—with these tufted rugs worth obsessing over.

1. Loops by LJ – Althea Rug

The Althea Rug from Loops by LJ feels like a soft-focus dream. With its floral-inspired design and plush tufted texture, it adds instant warmth to a space without overwhelming it. This is the kind of rug that works beautifully in a reading corner, bedroom, or even a calm living room setup. It’s aesthetic but not try-hard—perfect for homes that lean minimal but still want personality.

Price: Rs. 17,500

2. The Jodi Life – Johri Rug

The Johri Rug brings quirky vibes with a modern lens. Inspired by aesthetic Pinteresty motifs but reimagined through tufting, this rug feels rooted yet refreshingly current. It’s bold enough to be a statement but balanced enough to blend into contemporary interiors. If your home décor mood board includes words like “craft-forward”, this one ticks all the boxes. It’s also great for anchoring neutral furniture with a touch of visual interest.

Price: Rs. 21,600

3. Jewel Carpet – Floral Hand Tufted Wool Carpet

This one’s for the romantics. Jewel Carpet’s floral hand-tufted rug leans into classic design with a plush, cosy finish. The wool texture adds richness, while the floral pattern keeps it visually engaging. It works wonderfully in traditional homes but can also add contrast to modern spaces. Picture it under a coffee table, paired with soft lighting and a playlist that includes old Hindi film songs—pure comfort.

Price: Rs. 35,640

4. The Rugs Story – Terrain Light Green Handmade Rug

If calm had a texture, this rug would be it. The Terrain rug by The Rugs Story in light green feels inspired by nature, open spaces, and slow mornings. The colour is soothing without being boring, and the tufting adds subtle depth. This rug fits beautifully into Japandi, earthy, or wellness-inspired homes. Ideal for anyone trying to make their space feel less “city chaos” and more “Sunday morning energy.”

Price: Rs. 22,000

5. Cozy Bear – Bow Down Pink Bow Mug Rug

This one is unapologetically cute—and that’s exactly the point. Cozy Bear’s Bow Down rug feels like it walked straight out of a Tumblr-era aesthetic mood board. It’s playful, pink, and full of personality. Perfect for a vanity corner, kids’ room, or even as a quirky accent piece. If your design philosophy includes joy, humour, and not taking interiors too seriously, this rug is your soulmate.

Price: Rs. 1,199

6. The House of Things – Cuddle Cloud Rug

Soft, plush, and exactly what its name promises, the Cuddle Cloud rug is comfort in rug form. It feels luxurious underfoot and visually adds softness to a room. This is the rug equivalent of a cosy blanket on a rainy day. Perfect for bedrooms, lounging areas, or anywhere you want to feel instantly relaxed. If your vibe is less “museum home” and more “lived-in luxury,” this one fits right in.

Price: Rs. 56,000

7. Carpet Planet – Haloire Round Hand Tufted Carpet & Rug

Why be serious when you can be fun? Carpet Planet’s Haloire Round Hand Tufted Carpet & Rug is bold, playful, and full of energy. It’s ideal for kids’ rooms, creative studios, or homes that don’t shy away from colour. The geometric patterns and bright hues make it a visual delight. Think of it as the décor version of a Wes Anderson frame—quirky, intentional, and memorable.

Price: Rs. 27,998 

8. The Living Influence – Sunset Swirl Hand Tufted Carpet

The Sunset Swirl rug feels like a visual dopamine hit. With its swirling patterns and warm colour palette, it instantly livens up a space. It works great as a statement piece, especially in neutral rooms that need a focal point. This rug would look perfect in a cosy corner, where one can lie down, read books and just be. Pair it with clean furniture and let it do the talking.

Price: Rs. 23,700