Virat Kohli brings the pain relief brand TIDL to India!

In recent news, one of America’s fastest-growing pain relief companies TIDL in association with Baidyanath Group to be launched in India with cricketer Virat Kohli as the face of the brand

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TIDL, one of America’s fastest-growing pain relief brands, will shortly enter the Indian market with cricket superstar Virat Kohli to offer next-generation pain relief solutions. This partnership, in association with the Baidyanath Group, will change the way India understands pain. TIDL’s range of innovative products is formulated to not only address pain effectively but also empower consumers to take control of their own pain management.

TIDL’s revolutionary approach combines clinically proven ingredients with natural plant extracts to directly target the source of pain. The result is fragrant, and soothing, and brings instant relief.

“TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love - be it fitness, family, or work!” said Prashant Raj, Co-founder and COO, of TIDL.

TIDL products are ideal for ‘everyday life’, capable of delivering relief anytime, anywhere whether that’s daily activity, overnight, fitness, or even clinical strength applications. The brand’s flagship products include Cryotherapy Spray, Heat Therapy Spray, Cryotherapy Joint Cream, Numbing Pain Patch, and Heat Therapy Roll On. 

tidl virat kohli

“As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering the quality of life. TIDL is a game-changer letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free. No Pain, No Limits!” said Virat Kohli.

Baidyanath’s President and TIDL India Director Siddhesh Sharma said - “TIDL is the future of pain relief, it’s excellent for prevention and treatment. Baidyanath brings world-class infrastructure in R&D, manufacturing and distribution giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL every day, and to have him as a partner in this exciting venture says it all”.

The launch of TIDL in India marks a significant milestone in the brand’s journey towards revolutionizing pain relief and empowering individuals everywhere to embrace holistic living. TIDL products are currently available on and

Virat Kohli Baidyanath Group pain relief brands