The Bear House Makes its First Offline Presence in Delhi

The Bear House, a contemporary D2C (Direct-to-Consumer) men's apparel brand that offers premium quality garments fitting perfectly with the nouveau hybrid work culture of today, unveils its first-ever offline store in Delhi.

The brand opened its premier shop-in-shop store, located at the national capital’s recently launched multi-brand retail young-and-hip concept, ‘Broadway’ at Ambience Mall, Vasant Kunj, Delhi, pioneered by retail veteran Kishore Biyani’s nephew Vivek Biyani and supported by Anarock Retail and movie star Rana Duggabatti himself.

As a flexible hybrid work culture becomes the norm and casual wear and sneakers make their way into offices, men are looking for fun and unique ways to express themselves at work. The store houses the premium D2C brand’s entire range of smart casuals, including shirts, bottoms, polos, sweatshirts, and accessories that empower modern Indian men to 'Go Everywhere, Do Everything.'

Consumers who step into the store will experience the merging of nature-inspired storytelling with modern retail and workspace amenities, enjoying an immersive shopping experience in a vibrant, playful, and multi-functional environment.

“We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments,” said Harsh Somaiya, Founder of The Bear House.