TravGreen on How Sustainable Travel is the New Luxury Standard

In a world increasingly defined by climate consciousness, the way we travel is undergoing a quiet but profound transformation. While many travellers have begun to seek more meaningful ways to explore the planet, luxury travel has often existed on the fringes of sustainability conversations. TravGreen, a sustainable luxury travel agency, is bridging that divide. With a vision rooted in responsibility and refinement, the sustainable travel agency is making the case that indulgence need not come at the cost of the environment — and that sustainability can be the ultimate luxury.

Founded in 2022, TravGreen is the brainchild of a travel industry veteran, Ankush Nischal, the Founder and CEO.  But this venture wasn’t just about another travel agency — it was about redefining the very purpose of travel. “TravGreen was born out of the belief that travel can be both opulent and mindful,” says the founder. He further adds, “The goal was to disrupt the traditional narrative, where high-end travel often overlooked environmental and cultural responsibility.”

Way to a Greener Travel Experience

At the heart of TravGreen lies a unique philosophy — sustainable luxury. Far from being a buzzword, this concept is woven into the fabric of every itinerary the company curates. For this brand, sustainable luxury is about providing purposeful, once-in-a-lifetime experiences that leave a positive impact. Whether it’s staying in eco-certified resorts, travelling with minimal emissions, indulging in organic local cuisine, or engaging with native communities — each detail is selected with intention. Take, for instance, TravGreen’s signature Kenya safari experience. This eight-day adventure offers more than just a front-row seat to Africa’s wildlife; it’s a masterclass in eco-conscious elegance. Guests stay in solar-powered lodges, enjoy meals prepared from farm-fresh ingredients, and explore the savannah with the guidance of Maasai locals. “It’s about luxury that benefits,” the founder explains, “from supporting conservation to creating livelihoods for local communities.”

This commitment to community inclusion is a cornerstone of the brand's approach. Whether it’s collaborating with artisans, employing locals in lodges, or co-creating cultural experiences, the company ensures that tourism dollars directly benefit the regions it touches. In Africa, for example, Maasai guides don’t just lead tours — they help shape the narrative, offering travellers an authentic window into their culture. When it comes to designing these journeys, the brand follows a meticulous process. Destinations, stays, and activities are selected not just for their visual appeal, but for their environmental credentials, cultural integrity, and ability to offer true luxury. “We look for properties that reflect eco-luxury — places that care about their carbon footprint and community impact, without compromising on comfort”, opines the founder. 

Is it really Possible to Travel Sustainably?

Of course, introducing travellers to the idea that sustainability and luxury can coexist hasn’t been without its challenges. The biggest hurdle? Changing perception. “Many people assume that going green means giving something up,” the founder shares. “Our role is to show them that making conscious choices can enhance the travel experience.” By sharing stories, case studies, and firsthand experiences, TravGreen is steadily shifting mindsets — one journey at a time. Behind the scenes, the brand has built a robust system to monitor and measure its impact. From tracking the use of renewable energy and low-emission transportation to evaluating how many local jobs are created and artisans are supported, the company uses clear metrics to guide its efforts. These insights not only help improve operations but also ensure transparency with clients who care deeply about the footprint they leave behind.

In an industry that’s rapidly evolving, the sustainable travel brand is keeping a keen eye on future trends. Travellers today are less interested in flashy experiences and more drawn to meaningful, transformative journeys. Regenerative travel, carbon-neutral accommodations, and ESG-aligned programs are no longer fringe ideas — they’re fast becoming the new standard. This sustainable travel agency stays ahead of the curve by blending innovation with intention, offering trips that are both indulgent and impactful.

Looking ahead, the vision is bold; the brand aims to take sustainable travel mainstream by growing its presence in India’s major cities, forming new global partnerships, and even entering the corporate travel space with ESG-compliant offerings. “Our dream is for responsible travel to be the default, not the exception,” says the founder. “Luxury should not be blind to the world around it. It should elevate it”, he further comments.  In many ways, TravGreen is not just curating vacations; it’s crafting a new way of travel.