The Founders of Slurrp Farm Talk Business, Entrepreneurship and Motherhood

In a world where fast food and unhealthy eating habits are making the news, two entrepreneurs and supermoms are set to bring forth an impactful change. Meghana Narayan and Shauravi Malik, passionate businesswomen and entrepreneurs, were concerned about their children's nutrition and health. With a drive to shift the dynamics of the Indian food industry, the duo are committed to transforming the alarming number of children developing health problems and allergies related to unhealthy diets.

Meghana Narayan, a Public Health practitioner at McKinsey and Company, was disturbed by the broken food system. In addition to being an entrepreneur, she holds numerous accolades, such as an MBA from Harvard Business School, a BA in Computation as a Rhodes Scholar from Oxford University, and a BE with Distinction in Computer Engineering from Bangalore University. An expert swimmer, Meghana swam for India for eight years, including at the Asian Games, and has more than 400 national gold medals. 

Shauravi Malik, the co-founder of Slurrp Farm, brings her deep knowledge of finance, where her expertise lies. She worked in the Consumer, Healthcare, and Retail Advisory team and the Leveraged Finance team at J.P. Morgan and also as an Investment Manager at Sir Richard Branson's Group Holding entity at the Virgin Group in London. She holds a Master's degree in Economics from Cambridge University and a BA in Economics from St. Stephen's College, Delhi University. Shauravi, too, was deeply perturbed by the current food system, which needed to reintroduce sustainable and diverse ingredients back into our children’s diet. On the occasion of Mother’s Day, Local Samosa has a detailed conversation with the co-founders of Wholsum Foods. 

The Origin Story of Slurrp Farm

When Local Samosa asked the founders of Slurrp Farm what inspired them to start a business like Slurrp Farm, the founders said, “Slurrp Farm started with a simple need, both of us were searching for healthy, tasty, and easy-to-make food for our kids. As working moms, we wanted something that checked all the boxes, but nothing felt quite right. Conversations with other parents made it clear we weren’t alone. So, we decided to create it ourselves! Inspired by the wholesome food our mothers and grandmothers made, we brought back the goodness of millets in a way that’s both delicious and convenient for today’s families.”

Slurrp Farm rapidly garnered a lot of attention from not just children but parents as well, and that’s what led the founders, Meghana and Shauravi, to create a second brand - Mille, which consists of millets. Now, adults and parents too, just like their kids, can enjoy and wholesome and healthy meal, packed with loads of nutrition.
As time passes, the concept of home-cooked or healthy food feels like a distant idea. With the onset of a cultural change in the restaurant and café industry in India, most children and young adults have been fascinated by the idea of consuming fast food.

When Local Samosa asked Meghana and Shauravi why it’s the need of the hour to be conscious about the food children eat, they opined, “Food carries so much more than just flavour. As parents ourselves, we’ve often found it hard to make sense of what’s good for our kids in a world full of glossy packaging and confusing claims. That’s what led us to ask tougher questions and eventually build Slurrp Farm. At the heart of it is a simple belief: children should grow up eating food that’s both nourishing and delicious - the kind of food we happily serve at our tables.”

We often hear the term ‘mompreneurs’ (mother entrepreneurs), when we ask the founders what their views are of being called mompreneurs, they claimed, “The word ‘mompreneur’ often feels reductive, but if it means we lead with empathy, hold high standards, and don’t separate our values from professional decisions — we’re okay with that. This journey has been equal parts building a business and unlearning a few things about how businesses are “supposed” to be built. We’ve made space for purpose and performance to co-exist, and we’re still learning every day.”

Challenges and Achievements 

In an age where kids prefer fast food and foster unhealthy eating habits, for a brand like Slurrp Farm, to appeal to the audience becomes a challenge. When we asked, what were a few challenges Slurrp Farm faced in the early days, the founders commented, "One of the big challenges was convincing people that healthy food could work in a price-sensitive market like India. At the time, millets were far from “cool,” and educating people about their benefits, while also making the food delicious, took time and persistence. We also learned some key lessons around building a team.”

Another obstacle that the founders encountered was whether the products meet the health standards and appeal to kids' taste and preferences. Meghana and Shauravi, rightfully answered,” We believe taste is non-negotiable, especially for kids. They are the toughest critics to please. Our approach is to start with great ingredients and build recipes that are both nutritious and delicious. We test everything extensively, including with our children! We also lean on traditional wisdom — what our mothers and grandmothers fed us — but with formats and flavours that fit today’s palate and lifestyle.”

There has also been a shift in the health industry. As people are now well aware and health-conscious, they prefer opting for brands that prioritise health with taste. And, Slurrp Farm, is the perfect embodiment of this. When we asked the co-founders of Wholsum Foods, the parent company of Slurrp Farm, “Virat and Anushka have also invested in your business, do you see more attraction towards your business?

“Anushka came on board as a strategic investor and brand ambassador, and her support gave us an incredible platform to amplify our message. She’s a conscious parent herself, so her connection to our mission felt genuine and grounded. And that struck a chord with many families who were already part of our growing community.” The founders continued to add, “What kept the momentum going is the strength of that community - parents who care about what goes into their child’s food and are looking for brands they can trust. At the heart of it, it’s always been about the product: clean ingredients, great taste, and making millets part of everyday meals in a way that works.”

Local Samosa asked the founders, Meghana and Shauravi, how motherhood has helped them to run their business. They concluded, saying,” Motherhood has a way of reshaping how you approach everything, including work. It’s taught us to be more intentional with our time, to listen better, and to stay steady through unpredictability. The ability to switch gears, stay patient, and make decisions with care - all of that has carried over into how we lead.” They further continued stating, “It’s also shifted how we think about leadership. You don’t have to shout the loudest to be heard. You build trust by showing up consistently, by paying attention, whether it’s to your child or your team. That sense of presence, and the ability to care deeply without losing clarity, has been one of the most unexpected but valuable lessons along the way.” 

A Note for all Aspiring Entrepreneurs

Running a business isn’t a cakewalk, it comes with its own set of challenges. Meghana and Shauravi, both with their sharp business acumen, have contributed to the success of Slurrp Farm. So, for all the entrepreneurs out there, Local Samosa enquired the founders about the success mantra, to which they replied,” There’s no single formula, but here’s what has worked. Believing in something bigger than yourself will help your business grow. Purpose gives you staying power, and that comes with a good team, so finding the right partner is equally important. It’s like choosing a life partner - someone who shares your values and lifts you on tough days. And lastly, take calculated risks. You won’t have all the answers, but being open to uncertainty can lead to incredible growth."