Shiprocket announces Shiprocket Growth Academy to upskill 100,000 Indian MSMEs through eCommerce learning

Shiprocket, India’s 106th unicorn and an eCommerce enablement platform launched Shiprocket Growth Academy, an initiative designed to revolutionise the learning experience for India's eCommerce sellers. The platform is designed to provide sellers a comprehensive learning experience through a wealth of educational materials and resources, equipping them with the required skill set to navigate the dynamic digital commerce landscape and achieve business growth. By providing a one-stop-shop for eCommerce learning platform, the academy aims to empower 100,000 merchants over the next 2-3 years, to boost their contribution to India’s GDP and succeed in the anticipated $300 billion Indian eCommerce market.

The company said that the Indian eCommerce market is poised to become the world's second-largest by 2034, with MSMEs contributing around 30% to India's GDP. This launch is a significant step in the direction of bolstering this growth by democratising eCommerce for Indian MSMEs. The platform covers crucial aspects such as starting and scaling direct-to-consumer (D2C) businesses, effective marketing strategies, brand building, and achieving product-market fit. 

Shiprocket Growth Academy is built on four key pillars– learning, community, consultancy, and analytics, designed to empower eCommerce sellers at every stage of their journey. The platform offers a robust suite of offerings, including courses, tutorials, webinars, podcasts, and expert-led master classes by the leadership of Shiprocket.

Through this, Shiprocket Growth Academy fosters a thriving community where sellers can connect, share valuable insights, and learn collaboratively from each other's experiences. Taking user experience a step further, Shiprocket Growth Academy has partnered with leading digital marketing agencies to provide consultation calls to offer sellers expert guidance in performance marketing. This enables them to optimise their campaigns and drive sales. Existing Shiprocket sellers will benefit from personalised analytics reports with in-depth analysis on logistics performance and tailored business suggestions, empowering them to make informed decisions and achieve greater efficiency.

Saahil Goel, MD & CEO of Shiprocket said, “Shiprocket Growth Academy is our commitment to give back to the seller community, India's startup ecosystem, and D2C businesses. Consequently, we have been playing our part in catalysing the growth of various eCommerce enterprises through a range of next-gen solutions. Recognising that knowledge is the foundation of success, we established the Shiprocket Growth Academy.”