From Food To VFX: Shilpa Shetty Kundra’s Investments in Restaurants and Startups

After an adventurous journey in cinema and then TV, Shilpa Shetty Kundra transitioned to entrepreneurship quite smoothly. Let's have a look at her investment portfolio.

Srushti Pathak
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Shilpa Shetty Kundra

From dancing to ‘Main Aayi Hoon U.P. Bihar Lootne’ to stealing hearts with her charm, actress Shilpa Shetty has come a long way, doning on several hats along her journey. But Shetty is not just a renowned actress, producer, and entrepreneur but is also making waves beyond the silver screen with diverse income streams. On the occasion of her birthday, here are sources of income that contribute to her multifaceted success.

1. SVS Studio

In 2022, Shilpa Shetty Kundra delved into the VFX industry by co-founding SVS Studio with Sandeep Mane, investing Rs. 10 crore. Recognizing the pivotal role of quality VFX in filmmaking, she aims to provide production houses in India and globally with top-notch visual effects. Mane has worked on projects like Bahubali 2, Bajirao Mastani, Padmavat, Dangal, Simmba and more previously.

2. Bastian

Image Courtesy: Bastian

Co-owning the popular fine-dining restaurant chain Bastian, Shilpa Shetty Kundra acquired a 50% stake in 2019. The restaurant, part of Bastian Hospitality owned by hotelier Ranjeet Bindra, expanded its reach with new outlets on the top floor of Kohinoor Tower in Mumbai in 2023 and Garden City, Bengaluru in 2024. Today, it’s the go-to spot for everyone from celebrities to influencers.

3. DreamSS

In 2020, Shilpa Shetty Kundra ventured into the fashion industry with her clothing line, DreamSS, offering leisure wear for women. Collaborating with Indian designers Charu and Sandeep Arora, the brand aims to empower underprivileged women by providing them with work opportunities. Currently, the website states “coming soon”.

4. Simple Soulful: Shilpa Shetty

Known for her commitment to fitness, Shilpa Shetty Kundra launched the fitness app ‘Simple Soulful: Shilpa Shetty’ in 2019. The app guides users in achieving their fitness goals through personalised diet plans, simple workout programs, and yoga routines. The app is available for Apple as well as Android.

5. MamaEarth

Image Courtesy: MamaEarth

Shilpa Shetty Kundra invested Rs. 6.7 crore in 2018, to acquire 16 lakh shares in the beauty brand, MamaEarth (Honasa Consumer Limited). When the company went public in 2023, Kundra offloaded Rs.13.93 lakh shares for a total of Rs. 45.13 crore. In an interview, she said, “When I invested in it, it was worth barely Rs. 35 crores, I didn’t know I’d make so much money.” She had bought the shares at Rs. 41.86 each, as per the company’s red herring prospectus, and the price band had been set at Rs. 308-324 for the IPO, implying a return of 674 times on her initial investment of Rs. 5.83 crore for the Rs. 13.93 lakh shares she had offered to sell in the IPO.

6. WickedGud

Shilpa Shetty Kundra invested Rs 2.25 crore in 2023 in 100Percent Nourishment Pvt Ltd, a Mumbai-based company selling healthy food products under the brand WickedGud.

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