Shark Tank India S5: A Round-up of Week 8 Key Highlights You Can't Miss!

Shark Tank India Season 5 continues to evolve into a serious reflection of the country’s startup landscape rather than just a televised pitch arena. Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, Peyush Bansal, Ritesh Agarwal, Kunal Bahl, Viraj Bahl, and Amit Jain, alongside new faces including Varun Alagh, Mohit Yadav, Kanika Tekriwal, Shaily Mehrotra, and Hardik Kothiya, with Pratham Mittal joining for campus episodes, bringing diverse expertise in consumer goods, tech, skincare, aviation, and energy. 

This week’s episode demonstrated how varied Indian entrepreneurship has become—ranging from consumer fintech and food brands to children’s intellectual property, agri-tech, robotics, and indigenous defence technology. What united these otherwise different businesses was a common challenge: translating vision into scalable, defensible execution.

1. Upsnac 

Upsnac is a snacking-focused brand built around convenient, ready-to-consume food products aimed at modern, on-the-go consumers. The founders presented the brand as a scalable snack solution in a highly competitive FMCG space. However, the Sharks raised concerns about differentiation, brand recall, and long-term scalability in a crowded market, which ultimately led to a no-deal outcome.

2. Kotson Mattress 

Kotson Mattress operates in the sleep and comfort segment, offering mattresses and sleep-related products designed for ergonomic support and better sleep quality. Despite being in a fast-growing D2C category, the Sharks questioned the brand’s competitive edge and market positioning against established mattress players, leading to hesitation around investment.

3. Kalakrit 

Kalakrit is a language solutions and localisation company that works with brands to adapt their content for India’s diverse regional markets. The startup offers services such as translation, dubbing, subtitling, and culturally nuanced communication support, helping businesses make their messaging more relatable and region-specific across different linguistic audiences.

The Sharks acknowledged the relevance of the model, especially in a country with vast language diversity. However, they raised concerns around scalability, competitive positioning in the language services space, and long-term revenue consistency. These factors ultimately led to the founders exiting without securing a deal.

4. SVS Food 

SVS Food is a food-focused venture catering to consumer demand within the packaged or ready-to-eat food segment. The Sharks acknowledged the demand in the food category but raised key concerns around unit economics, operational scalability, and differentiation, resulting in no deal.

5. Be Clinical 

Be Clinical is a clinical or science-backed brand positioned in the health, skincare, or wellness space with a focus on result-driven solutions. Although the brand’s scientific positioning generated interest, the Sharks were unconvinced about market traction and long-term defensibility in a saturated wellness and clinical product category.

6. Misfits 

Misfits is a consumer lifestyle or D2C brand built around a distinct identity and niche market appeal. The brand secured a deal of Rs. 1 crore for 3% equity from Kanika Tekariwal. The Sharks were impressed by the brand’s clarity in positioning, growth potential, and relatability among modern consumers, making it a strong investment despite competitive market conditions.

7. Krimmy Thickshakes 

Krimmy Thickshakes is a beverage brand specialising in indulgent thickshakes and dessert-style drinks targeting youth and café culture. While the concept was appealing and trend-driven, the Sharks raised concerns about scalability, operational costs, and brand differentiation in the crowded food and beverage space.

8. Curry It 

Curry It is a food brand focused on delivering curated curry-based meals and convenient Indian cuisine solutions.
The brand secured a deal of Rs. 1.5 crore for 4.5% equity from Mohit Yadav. The Sharks saw strong potential in its category relevance, repeat consumption value, and scalability within India’s growing ready-meal and delivery ecosystem.

9. Dubpro AI

Dubpro AI is a technology-driven platform leveraging artificial intelligence for dubbing, voice, or automated content solutions. Despite being innovation-led, the Sharks questioned adoption timelines, monetisation clarity, and competitive positioning within the AI space, which led to a no-deal decision.

10. Boingg

Boingg is a kids-focused D2C furniture and décor brand that designs functional, safe, and customisable products specifically for children’s rooms, including beds, study tables, storage, and soft furnishings. Founded by Neha Indoria and Dhruvan Barar, the brand aims to provide quirky, durable, and child-safe furniture that blends utility with playful design while allowing parents to customise size, colour, and storage configurations according to their needs. The Sharks appreciated the concept but were concerned about market differentiation, growth clarity, and scalability, resulting in the founders leaving without investment.

11. Pragyaan Child Development Centre

Pragyaan Child Development Centre is a specialised centre focused on child development, therapy, and early intervention services for children with developmental needs. The brand secured Rs. 1 crore for 5% equity from Namita Thapar and Mohit Yadav. The Sharks were particularly moved by the social impact angle, strong domain expertise, and the growing demand for structured developmental support services.

12. Trringphone

Trringphone is a tech-oriented brand likely positioned around smart communication devices or innovative mobile solutions. The Sharks found the idea interesting but raised questions about scalability, technological differentiation, and long-term viability in a highly competitive tech market.

13. Sanchvi

Sanchvi is a consumer or lifestyle brand built around a niche offering with a targeted audience segment. Although the concept showed promise, the Sharks were not fully convinced about revenue scalability and brand defensibility, leading to a no-deal outcome.

14. Edinora 

Edinora is a consumer-focused brand with a strong emphasis on product innovation and category expansion.
The brand secured a deal of Rs. 2 crore for 10% equity from Aman Gupta. The Sharks responded positively to its structured pitch, clear growth roadmap, and potential to scale with strategic branding and distribution support.

15. RehabVeda

RehabVeda operates in the health and rehabilitation space, offering wellness and recovery-focused solutions rooted in therapeutic or holistic care. The brand secured Rs. 1 crore for 3% equity from Namita Thapar and Mohit Yadav. Its strong problem-solving approach, healthcare relevance, and scalability in the wellness sector made it a compelling investment.

16. FreshPod India

FreshPod India is an innovation-led health and hygiene tech brand that builds automated helmet sanitization and disinfection machines designed to eliminate bacteria, viruses, fungi, sweat and bad odour from helmets using UV-C and ozone technology — making helmet hygiene quick, effective and accessible for riders, delivery partners, petrol pumps and mobility hubs across India.