Shark Tank India S5: A Round-up of Week 7 Key Highlights You Can't Miss!

Shark Tank India Season 5 continues to evolve into a serious reflection of the country’s startup landscape rather than just a televised pitch arena. Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, Peyush Bansal, Ritesh Agarwal, Kunal Bahl, Viraj Bahl, and Amit Jain, alongside new faces including Varun Alagh, Mohit Yadav, Kanika Tekriwal, Shaily Mehrotra, and Hardik Kothiya, with Pratham Mittal joining for campus episodes, bringing diverse expertise in consumer goods, tech, skincare, aviation, and energy. 

This week’s episode demonstrated how varied Indian entrepreneurship has become—ranging from consumer fintech and food brands to children’s intellectual property, agri-tech, robotics, and indigenous defence technology. What united these otherwise different businesses was a common challenge: translating vision into scalable, defensible execution.

 1. Artociti

Artociti is a lifestyle and design-focused brand centred on curated, aesthetic-driven products that appeal to modern, urban consumers. Artociti entered the tank with an ask of Rs. 1 crore for 3% equity and secured a deal from Namita Thapar and Vineeta Singh. The founders highlighted their niche positioning and strong brand identity, which helped them stand out in a crowded consumer market. The Sharks appreciated the clarity in their target audience and the brand’s scalability potential through premium positioning and expansion into a wider lifestyle category.

2. Kreo

Kreo operates in the tech and consumer product space, focusing on innovative, performance-driven products aimed at digital-first users. The brand asked for Rs. 2 crore for 1% equity and closed a deal with Ritesh Agarwal. Despite the aggressive valuation, the pitch demonstrated strong growth ambition and category relevance. The Sharks were particularly interested in its long-term scalability and potential to tap into a fast-growing tech-savvy consumer base.

3. Rosada

Rosada is a consumer brand built around thoughtfully designed products with a strong emphasis on branding, storytelling, and aspirational positioning. Seeking Rs. 1.25 crore for 4% equity, Rosada secured a joint deal from Namita Thapar and Ritesh Agarwal. The founders presented a well-structured growth plan, strong unit economics, and a clear brand narrative, which helped build investor trust and reinforced the brand’s expansion potential.

4. BabyWorks by Swapnil

BabyWorks by Swapnil focuses on practical and innovative products in the parenting and childcare segment, designed to make everyday parenting easier. The brand asked for Rs. 60 lakhs for 4% equity and secured a deal from Aman Gupta. The Sharks responded positively to the strong problem-solution fit and the growing demand within the baby and parenting category. Its niche focus and clear consumer need made it an attractive early-stage investment.

5. Gramiyaa

Gramiyaa is positioned around rural-inspired or traditional product offerings, aiming to bridge heritage concepts with modern consumer markets. The founders sought Rs.1.4 crore for 1% equity but did not receive a deal. While the concept intrigued the Sharks, concerns were raised about high valuation, competitive differentiation, and long-term scalability. The feedback suggested a need for stronger brand positioning and clearer growth metrics.

6. Mama Nourish

Mama Nourish is a nutrition-focused brand catering to health-conscious consumers, especially in the wellness and family nutrition space. The brand pitched for Rs. 60 lakhs for 1.5% equity and secured a deal from Aman Gupta. The Sharks appreciated the relevance of the nutrition category and the brand’s focused positioning. Its potential for repeat consumption, brand loyalty, and expansion into adjacent health segments strengthened investor confidence.

7. Kelvin6k

Kelvin6k is an innovation-led brand operating in a tech-driven category, focusing on futuristic solutions and performance-oriented products. The founders asked for Rs. 1 crore for approximately 1.33% equity and secured a deal from Vineeta Singh. The pitch emphasised innovation, long-term scalability, and market relevance. While the valuation was premium, the Sharks recognised the product’s future potential and growth trajectory.

8. ANA

ANA is a consumer-focused brand built around a niche offering with a targeted market segment. The brand sought Rs. 80 lakhs for 4% equity but walked away without a deal. Although the concept showed promise, the Sharks were unconvinced about its scalability and defensibility in the long run. Questions around market size and sustainable growth played a key role in the no-deal outcome.

9. EzPac

EzPac operates in the packaging and operational solutions space, aiming to provide streamlined and scalable packaging systems for businesses. With an ask of Rs. 2.5 crore for 5% equity, EzPac did not secure funding. The Sharks appreciated the utility-driven model but raised concerns about execution challenges, operational scalability, and valuation expectations, which ultimately impacted the investment decision.

10. Gappu

Gappu is a consumer-centric brand designed around accessible, everyday products with a scalable and mass-market appeal. The founders asked for Rs. 30 lakhs for 1% equity and secured a deal from Amit Jain. The relatively smaller ask, combined with a focused business model and early traction, made the brand a promising early-stage bet for the investor.

11. Mister Veg

Mister Veg operates in the food and vegetarian product segment, catering to the growing demand for specialised vegetarian offerings. The brand sought Rs. 2 crore for 2.5% equity but did not receive a deal. While the Sharks acknowledged the strong demand in the food category, they raised concerns around intense competition, scalability, and long-term differentiation in a saturated market.

12. Saras

Saras is a consumer-oriented brand built around a niche offering with potential for expansion within its category.
The founders asked for Rs. 70 lakhs for 2% equity but left without a deal. The Sharks appreciated the effort and concept but remained cautious due to limited clarity on financial projections, scalability, and long-term expansion strategy.

13. Heizen

Heizen is a performance and innovation-led brand focused on delivering specialised products with a premium positioning. The brand pitched for Rs. 90 lakhs for 1% equity and secured a deal from Amit Jain. The founders delivered a structured and confident pitch backed by a strong growth narrative, which helped justify the valuation and convinced the investor of its long-term potential.

14. SpeechGears

SpeechGears is a tech-driven platform focused on speech, communication, or assistive innovation aimed at solving real-world communication challenges. The founders sought Rs. 2 crore for 3% equity but did not secure a deal. The Sharks found the concept innovative but raised concerns about market adoption timelines, monetisation clarity, and scalability within a competitive tech ecosystem.

15. Saguna Baug

Saguna Baug is an experiential agri-tourism and rural experience destination that blends hospitality, nature, and traditional village experiences. The brand asked for Rs. 70 lakhs for 2% equity but did not receive funding. While the Sharks appreciated the uniqueness and experiential appeal of the concept, they questioned how effectively the model could scale across locations and sustain long-term revenue growth.