Shark Tank India S4: A Round-up of Week 5 Key Highlights that You Need to Know!

The latest episode of Shark Tank India Season 4 turned up the heat once again as passionate entrepreneurs from across the country presented their innovative business ideas to the sharks. From sustainable toys to game-changing fragrances, this week brought a fresh wave of entrepreneurial energy, each brand more impressive than the last. Whether it was a tough negotiation or a surprise deal, the episode delivered its usual dose of drama and inspiration. So, buckle up as we dive into the key highlights and deals that kept us on the edge of our seats!

1. House Of EM5

House Of EM5, founded by Shashank Chourey, is revolutionising India's perfume industry with a diverse range of fragrances for both men and women. The Indore-based brand offers an array of scented products, including sprays, solid perfumes, body mists, scented candles, roll-ons, reed diffusers, perfumed creams, and beard balms. With a strong commitment to quality and creativity, Shashank Chourey pitched his business on Shark Tank India Season 4, Episode 20, seeking Rs. 70 lakh for 2% equity at a valuation of Rs. 35 crore. The episode saw all sharks—Vineeta Singh, Aman Gupta, Peyush Bansal, Anupam Mittal, and Varun Dua—engaged in the discussion. In a surprising turn, Aman Gupta sealed the deal at Rs. 1 crore for 10% equity, valuing the company at Rs. 10 crore. With this investment and Aman Gupta’s mentorship, House Of EM5 is set to scale new heights, expanding its reach in India's competitive fragrance market.

2. WomanLikeU

The fashion industry often imposes unrealistic beauty standards, but WomanLikeU, founded in July 2022 by Abu Zohaib Jilani from Ranchi and Shrijal from Delhi, is changing the game. The startup helps women find clothing that complements their unique body shapes, making fashion more inclusive and empowering. Starting with vacation wear, WomanLikeU has expanded into dresses, co-ord sets, and essentials. Their innovative Body Shape Calculator ensures that every customer finds the perfect fit effortlessly. Their luxury line, WAVES BY SHRIJAL, caters to those seeking premium vacation wear, further solidifying their impact in fashion tech. On Shark Tank India, Abu Zohaib Jilani and Shrijal sought Rs. 1 crore for 2% equity. While Piyush Bansal, Varun Dua, and Anupam Mittal opted out, Vineeta Singh critiqued the logo but still made an offer. Ultimately, Aman Gupta saw the brand’s potential and secured the deal with Rs. 1 crore for 3% equity, plus a 2% royalty until Rs. 1 crore is recouped. This strategic investment and mentorship will help WomanLikeU scale operations and bring body-positive fashion to more women across India.

3. BookLeaf Publishing

Founded by Shivangi Verma and Musavir Khurshid, BookLeaf Publishing is redefining self-publishing in India. With a mission to empower first-time authors, the company provides a seamless platform to bring stories to life. Since its inception in 2016, BookLeaf Publishing has championed independent writers, ensuring their books reach a global audience. At Shark Tank India Season 4, the founders sought Rs. 90 lakh for 5% equity at a valuation of Rs. 18 crore. While the sharks—Vineeta Singh, Aman Gupta, Peyush Bansal, Anupam Mittal, and Varun Dua—were impressed by their vision, no deal was finalised. However, the founders gained valuable mentorship from the panel, providing crucial insights to enhance their business strategy. Despite not securing funding, BookLeaf Publishing remains a game-changer in the publishing industry, continuing to support aspiring authors on their literary journey.

4. Str8bat

Str8bat, a Bengaluru-based deep-tech sports company, made waves on Shark Tank India Season 4 with its revolutionary smart bat sensor. Designed to enhance cricket training, the device provides instant, visual, and actionable insights into a player’s batting technique. The patented motion sensor technology captures every movement without needing a camera, making it a game-changer for aspiring cricketers. Founders Madhusudan Ranganathan, Gagan Daga, and Rahul Nagar sought Rs. 1.5 crore for 1% equity, valuing the company at Rs. 150 crore. With an impressive 91% user success rate, the pitch captivated the sharks, leading to intense negotiations. In the end, Aman Gupta and Namita Thapar sealed the deal at Rs. 1.5 crore for 3.5% equity, bringing the valuation to Rs. 42.86 crore. This strategic investment not only provides capital but also grants Str8bat access to invaluable mentorship, ensuring the brand scales new heights in the cricket technology space.

5. Ruby’s Organics

The clean beauty revolution found its champion in Ruby’s Organics, India’s first organic makeup label, founded by Rubeina Karachiwalla. The Mumbai-based D2C beauty brand prioritises plant-based and mineral-derived ingredients, making chemical-free cosmetics more accessible. Seeking Rs. 1 crore for 2.5% equity, valuing the company at Rs. 40 crore, Rubeina’s pitch sparked intense debate among the sharks. While Namita Thapar and Ritesh Agarwal questioned its profitability, Vineeta Singh remained unconvinced by the brand’s competitive edge. Aman Gupta also found the valuation too aggressive. However, Kunal Bahl recognised the brand’s long-term potential and made an initial offer of Rs. 1 crore for 10% equity. Unwilling to give up too much, Rubeina countered with 4%, leading to one of the episode’s most memorable exchanges. With Vineeta Singh advising her to be more flexible, Rubeina confidently responded, “I am the future, Vineeta.” After further discussion, a deal was struck at Rs. 1 crore for 8% equity, valuing the company at Rs. 12.5 crore. This investment positions Ruby’s Organics as a serious player in India’s booming clean beauty market.

6. The Good Doll

Episode 21 of Shark Tank India Season 4 introduced The Good Doll, a Tamil Nadu-based brand offering a sustainable alternative to plastic toys like Barbie. Crafted from upcycled fabric, these handcrafted dolls support rural artisans while promoting conscious gifting. Founders Sunita and Suhas sought Rs. 50 lakh for 5% equity, valuing their company at Rs. 10 crore. They shared their mission to empower 20,000 rural women through sustainable doll-making, backed by a Rs. 40 lakh grant from Nithin Kamath of Zerodha. However, the sharks found the business unscalable. The founders admitted that key USPs, dark-skinned and male dolls, weren’t resonating with customers. With minimal marketing efforts and online presence, the brand struggled to gain traction. While Namita Thapar suggested storytelling-based marketing, she deemed the venture too early for investment. Ritesh Agarwal and Aman Gupta echoed similar concerns, with Aman advising them to seek grants instead. Vineeta Singh noted the challenge of balancing sustainability, inclusivity, and women’s empowerment, ultimately deciding against investing. Despite not securing a deal, The Good Doll’s mission to create ethical, handcrafted toys left a lasting impression, proving that not every business needs a shark to make an impact.

7. Schickwheel

Schickwheel, a Delhi-based manufacturer of custom food trucks, kiosks, and kitchen equipment, is catering to India’s booming food truck industry. With mobile kitchens offering an affordable alternative to traditional restaurants, Schickwheel provides entrepreneurs with tailored solutions to kickstart their culinary ventures. Founders Rishabh Sachdeva and Parth Sachdeva entered Shark Tank India seeking Rs. 75 lakh for 1% equity, valuing the company at Rs. 75 crore. However, the sharks weren’t convinced by the valuation. Anupam Mittal highlighted that competitors were selling similar food trucks at half the price, raising concerns about Schickwheel’s competitiveness. Peyush Bansal suggested streamlining their product range for scalability. Despite strong revenue figures, the valuation remained a sticking point. Vineeta Singh made the first offer of Rs. 75 lakh for 10% equity—significantly lowering the company’s valuation. Aman Gupta also showed interest, recalling his love for food trucks, and offered Rs. 75 lakh for 5% equity. The founders, however, were unwilling to accept a lower valuation and attempted to negotiate with Kunal Bahl. Ultimately, no deal was struck as the sharks remained skeptical about pricing and profitability.

8. Raheja Solar

Raheja Solar Food Processing Pvt. Ltd. (RSFP) is revolutionising the agricultural sector with solar-powered food processing solutions, helping farmers reduce post-harvest losses and create value-added products. By minimising waste and improving sustainability, RSFP empowers farmers with a financially viable alternative to traditional food processing methods. Seeking Rs. 50 lakh for 1% equity at Rs. 50 crore valuation, the founders entered Shark Tank India with high hopes. After a detailed discussion, Peyush Bansal, Vineeta Singh, and Kunal Bahl joined forces to make a structured offer: Rs. 1.25 crore for 3.13% equity plus 1.88% advisory equity to Kunal Bahl, and an additional Rs. 50 lakh for 1.25% equity plus 0.75% advisory equity to Vineeta Singh and Peyush Bansal. The founders accepted the deal, securing not only funding but also mentorship from seasoned entrepreneurs. With this investment, RSFP aims to scale operations, expand its reach, and further strengthen India’s sustainable food processing ecosystem.

9. Clapstore

Founded in 2020 by Yash Thombare and Vedang Nalawade, Clapstore is redefining childhood play with its range of skill-based, screen-free toys. Designed to enhance motor skills, sensory development, and hand-eye coordination, the brand aims to counteract the growing trend of digital addiction among children aged 0-6. Having already reached over 50,000 families, Clapstore entered Shark Tank India seeking Rs. 80 lakh for 4% equity. Their live demonstration of high-quality, engaging toys impressed the sharks. Anupam Mittal praised the premium look, while Vineeta Singh found the concept highly engaging. Aman Gupta and Peyush Bansal recognised the potential for growth in the educational toy segment. After intense negotiations, the founders secured a rare all-Shark deal Rs. 1 crore for 10% equity with investments from Aman Gupta, Anupam Mittal, Vineeta Singh, Peyush Bansal, and Kunal Bahl. The investment will help Clapstore scale operations, expand its product line, and make skill-based toys more accessible to Indian families.

10. Ugees

Gurugram-based Ugees is disrupting the personal care segment with a plant-based undergarment wash. Free from harsh chemicals like sulphates and parabens, Ugees ensures gentle yet effective cleaning while maintaining fabric longevity and skin health. Founded by Rahul Tyagi and Samiksha Yadav, Ugees entered Shark Tank India seeking Rs. 50 lakh for 2.5% equity at a Rs. 20 crore valuation. After an engaging discussion, Anupam Mittal extended an offer of Rs. 50 lakh for 4% equity, lowering the valuation to Rs. 12.5 crore. The founders accepted the deal, securing not just capital but also invaluable mentorship. With Anupam Mittal on board, Ugees aims to expand its market presence, educate consumers on intimate hygiene, and revolutionise undergarment care in India.

11. alt.f Coworking

alt.f Coworking is redefining workspace culture in Delhi NCR with modern, flexible office solutions. Catering to startups, freelancers, and remote professionals, the brand offers premium coworking spaces at affordable rates. The founders sought Rs. 1 crore for 0.75% equity, valuing the company at Rs. 133.33 crore. However, the sharks were hesitant about the high valuation and scalability concerns. Despite an impressive pitch, alt.f Coworking left without a deal. While the sharks acknowledged the growing demand for flexible workspaces, they felt the company needed a stronger differentiation strategy and clearer profitability roadmap. With or without a Shark Tank deal, alt.f Coworking remains committed to reshaping the modern workplace, offering entrepreneurs and businesses a seamless, affordable work environment.

12. Wanderlooms

Wanderlooms, founded by Prateek Vats and Deepesh Shrivastava in Bhopal, is an adventure apparel and merchandise brand catering to Indian riders and travel enthusiasts. The brand offers travel-inspired apparel, accessories, and customised merchandise designed for urban travellers. Seeking Rs 50 lakh for 2.5% equity, Wanderlooms secured a deal of Rs 75 lakh for 4% equity at a revised valuation of Rs 12.5 crore with Namita Thapar and Ritesh Agarwal. The company has already partnered with a two-wheeler automobile brand and plans to expand its range of adventure gear for riders. The investment will help scale operations and expand product offerings in the adventure and travel merchandise sector.

13. Hexafun

Hexafun made a vibrant entry into Shark Tank India Season 4, Episode 24, bringing their unique and funky lifestyle accessories to the panel. Based in Mumbai, Hexafun is India’s go-to brand for quirky yet sustainable lifestyle products, including hankies, socks, scarves, shoe bags, and gift boxes, all crafted from 100% organic cotton. Founded by Harshit Singhal and Manali Sanghvi, the brand stands out for its commitment to quality, creativity, and customer satisfaction. The duo entered the tank seeking Rs. 1 crore for 4% equity, valuing Hexafun at Rs. 25 crore. The pitch captivated all five sharks Namita Thapar, Aman Gupta, Kunal Bahl, Anupam Mittal, and Viraj Bahl—who praised the brand’s fresh take on sustainable fashion. However, despite the enthusiasm, Hexafun didn’t secure a deal. Instead, they walked away with valuable mentorship from the sharks, which is set to fuel their brand’s expansion. As Hexafun continues to grow, fans are eager to see what’s next for this fun, eco-friendly brand in India’s evolving lifestyle market.

14. Boba Bhai

Boba Bhai made waves in Shark Tank India Season 4, Episode 24, introducing its unique blend of bubble tea, Korean burgers, and K-pop-inspired ice cream. Based in Karnataka, this 100% made-in-India brand has captured the hearts of tea lovers while staying committed to sustainability and environmental consciousness. Founded by Dhruv Kohli, Boba Bhai has become a pioneering name in India’s QSR and FMCG market. Entering the tank, Dhruv sought Rs. 50 lakh for 0.3% equity, valuing his business at Rs. 166.67 crore—a bold ask that sparked intense negotiations. The sharks Namita Thapar, Aman Gupta, Kunal Bahl, Anupam Mittal, and Viraj Bahl—were intrigued by the brand’s growing popularity. After a heated discussion, Boba Bhai secured an offer of Rs. 90 lakh for 1% equity, bringing the valuation to Rs. 90 crore, with Namita Thapar and Viraj Bahl coming on board as investors. With the backing of two seasoned sharks and invaluable business mentorship, Boba Bhai is set to take India’s bubble tea culture to the next level.

15. Burger Bae

Bringing streetwear culture into the limelight, Burger Bae turned heads on Shark Tank India Season 4, Episode 24. Based in Punjab, this D2C fashion brand has built a massive following through its Instagram community, offering trendy co-ords, t-shirts, hoodies, and sweatshirts tailored for millennials. Founded by Janvi Sikariya, Rohan Kashyap, and Ojasvee Kashyap, the brand’s pitch was as bold as its designs. They sought Rs. 1 crore for 2.5% equity, valuing Burger Bae at Rs. 40 crore. The sharks Namita Thapar, Aman Gupta, Kunal Bahl, Anupam Mittal, and Viraj Bahl, were quick to engage in the discussion, recognising the brand’s viral appeal. After a round of intense negotiations, Burger Bae struck a deal of Rs. 2 crore for 20% equity, valuing the company at Rs. 10 crore, with Anupam Mittal, Aman Gupta, and Kunal Bahl as investors. With a strong investor lineup and a fashion-forward business strategy, Burger Bae is now ready to scale up and redefine India’s streetwear scene.