Shark Tank India S4: Full Recap of Week 10 Who Made It and Who Didn’t?

Shark Tank India Season 4 continues to keep the entrepreneurial spirit alive, and Week 10 was no exception. The latest episode brought some of the most innovative ideas, ranging from eco-friendly products to cutting-edge technology. With founders full of passion and products that promise to disrupt various industries, the sharks were on high alert, making tough decisions. From high-tech wearables to eco-friendly solutions, the businesses that pitched this week have truly set the bar high. Get ready for a journey through some truly fascinating ventures that are looking to make their mark on the world. Here's what went down in Week 10!

1. Zingavita

Zingavita, founded by Dheeraj Nagpal and Sachin Goel, stormed into Shark Tank India Season 4 with a bold vision—revolutionising the supplement industry with pure Himalayan Shilajit and modern Ayurveda-based wellness products. Their pitch was compelling; they sought Rs. 1 crore for 1.25% equity, valuing the brand at Rs. 80 crore. The room buzzed with curiosity as the founders passionately explained how Zingavita was breaking stereotypes, proving that Shilajit wasn’t just for men’s sexual wellness but had a range of health benefits. The sharks inspected the products, intrigued yet sceptical. Aman Gupta, holding up their Shilajit honey, laughed, “Mujhe toh zaroorat nahi hai,” turning the room into a moment of lighthearted banter. However, things got serious when Namita Thapar raised concerns about clinical validation. She pressed them on whether they had conducted proper trials to substantiate their claims. The founders argued that Shilajit’s benefits were well-known in Indian households, but this response failed to impress. Kunal Bahl bluntly remarked, “Aapko lagta hai ye saman bik raha hai market mein toh hum bhi bech le” (So you thought, since the product is selling, we should also sell it). Despite boasting strong monthly sales that had climbed from Rs. 50 lakh in April to Rs. 1.95 crore in October, the high marketing spending and lack of scientific backing raised red flags. The sharks were hesitant, unsure if the business had a sustainable edge beyond aggressive branding. In the end, despite the engaging pitch and entertaining moments, Zingavita walked away without a deal, realising they needed to address their credibility concerns before convincing investors.

2. Whale Wearables

With a mission inspired by real-life struggles, Nandita Yenagi and Sharad Patil took the Shark Tank India stage, introducing Whale Wearables—India’s first self-defense-focused wearable tech brand. The duo sought Rs. 30 lakh for 3% equity, valuing their company at Rs. 10 crore. As Nandita bravely shared her personal experience with harassment, the room fell silent, hanging onto her every word. It was this very experience that sparked the idea of a discreet yet powerful self-defence tool that could protect women in unsafe situations. The sharks listened intently as the founders demonstrated how their patent-backed device delivered a mild electric shock for instant protection. However, not everyone was convinced. Namita Thapar questioned whether the device was practical in real-world scenarios, arguing that self-defence tools needed to be fast and effortless under stress. Kunal Bahl liked the concept but struggled to visualise the ideal wearable format. As the debate intensified, Ritesh Agarwal seemed tempted but ultimately stepped back, believing that Aman Gupta’s expertise in consumer electronics would be a better fit. Just when it seemed like Whale Wearables might leave empty-handed, Aman and Vineeta Singh stepped in, recognising the potential in their innovation. The duo sealed the deal—Rs. 30 lakh for 3% equity—giving the startup not just funding but also strategic mentorship. With this, Whale Wearables secured not just a financial boost but a real shot at making women’s safety smarter and more accessible.

3. Taffykids

Bringing style and comfort to the forefront of children’s fashion, Pratik Nagariya, Sangeeta Rohira, and Niti Parekh took their brand, Taffykids, to Shark Tank India Season 4, hoping to revolutionise kidswear. Seeking Rs. 75 lakh for 1% equity and valuing their business at Rs. 75 crore, the trio confidently pitched their brand’s mission—providing trendy, high-quality fashion for children aged 2-12 years. The sharks were intrigued by their strong market presence, having already styled over 3.5 lakh kids. Ritesh Agarwal, who had prior interactions with the founders, admitted he was keen to hear their updated strategy. Namita Thapar pointed out a crucial shift in consumer behaviour—kids today want to dress like mini-adults, and brands must adapt accordingly. Kunal Bahl, a father himself, nodded in agreement, joking that his eight-year-old daughter would love Taffykids' outfits. The sharks then turned their focus to scalability. While Vineeta Singh praised the brand’s stylish offerings, she questioned whether they had enough differentiation in a highly competitive kidswear market. The founders revealed their ambitious expansion plans, including offline retail stores and a premium designer collection. This convinced Vineeta and Ritesh, who saw the brand’s long-term potential. They made a joint offer—Rs. 75 lakh for 1.5% equity plus a 0.5% royalty. The founders eagerly accepted, walking away with not just an investment but also two powerhouse mentors who could help them navigate the next phase of their brand’s journey.

4. Krishnsakhi

Devotion met craftsmanship on the Shark Tank India stage when Champa Sharma, a 64-year-old entrepreneur, presented Krishnsakhi—her labour of love that transforms divine worship into an art form. With unwavering dedication, she has spent years creating intricate, handcrafted jewellery for Lord Krishna’s idols, a passion that began as a personal expression of faith and blossomed into a revered business. Her designs have graced deities in some of India’s most prominent temples, including the Banke Bihari Temple in Vrindavan, earning her a devoted customer base. Seeking Rs 37.5 lakh for 2.5% equity, valuing Krishnsakhi at Rs 15 crore, Champa entered the tank with the hope of expanding her reach. The sharks were captivated by her story, her resilience, and her sheer enthusiasm at 64. Aman Gupta marvelled at her energy, asking how she managed to run a business at this stage of life. Her response was simple—her work is her joy. However, concerns about scalability loomed large. Peyush Bansal, Vineeta Singh, and Anupam Mittal respected her artistry but questioned whether the niche market could generate significant investor returns. Kunal Bahl, visibly moved, confessed that his heart wanted to invest but his business acumen told him otherwise, saying, “I see my mother in you… my heart says yes, but my mind says no.” Despite not securing a deal, Champa walked away with something priceless—admiration, encouragement, and a standing ovation for proving that age is no barrier when passion drives a dream.

5. Tileskraft

From exquisite tiles to luxury bathtubs, Tileskraft aims to redefine home design with an all-in-one destination for stylish interiors. On Shark Tank India, Bindiya Atul Mehta walked in with a vision—to revolutionise the way people choose tiles by introducing a digital-first approach. Seeking Rs 60 lakh for 12% equity and valuing her business at Rs 5 crore, she unveiled her ambitious plan to launch a mobile app that would streamline the tile selection process, allowing customers to browse, sample, and connect with design experts seamlessly. But could the sharks be convinced that the market was ready for such a transformation? The pitch started strong, with Bindiya presenting the sharks with custom caricatures printed on tiles—an innovative touch that Anupam Mittal appreciated so much that he considered displaying his tile at home. However, as the discussion progressed, doubts crept in. Peyush Bansal bluntly questioned whether the business model was unnecessarily complicated, advising Bindiya to simplify and scale gradually. Vineeta Singh liked the concept but felt it wasn’t ready for investment, while Aman Gupta and Kunal Bahl expressed concerns about the app’s ability to attract a substantial user base. Anupam Mittal cautioned against raising funds too soon, urging Bindiya to refine her strategy before seeking investors. Despite leaving without an investment, Tileskraft’s appearance on the show provided valuable insights and validation, proving that the journey to innovation often requires persistence, adaptation, and a keen understanding of market demand.

6. BoreCharger

BoreCharger entered the Shark Tank India stage with a mission—to tackle India’s water crisis by revitalising borewells and ensuring sustainable groundwater recharge. Founded by Vinit Phadnis and Rahul Bakare, the Maharashtra-based startup has developed a patented robotic smart water harvesting system designed to enhance water quantity and quality. Their pitch was as impactful as their mission, as they sought Rs. 75 lakh for 1.5% equity, valuing their company at Rs. 50 crore. The sharks were immediately intrigued by the potential of BoreCharger’s technology, especially in a country grappling with severe water shortages. Anupam Mittal praised their innovation but asked about the scalability of their solution. Peyush Bansal wanted to understand the long-term maintenance costs for farmers and urban users alike. The discussion took an interesting turn when Aman Gupta questioned whether their technology could be adopted nationwide and whether the business model was financially sustainable. Vineeta Singh admired their dedication to environmental impact but remained unsure if investors could see high returns in the short term. Despite their best efforts, the founders left the tank without a deal, but their cause resonated deeply with the sharks. The national exposure from Shark Tank India has brought BoreCharger into the spotlight, positioning it as a key player in India’s water conservation movement. With or without investment, their mission to make borewells more efficient and sustainable is gaining momentum, ensuring that communities across the country have access to a reliable water source for generations to come.

7. HiveSchool

HiveSchool, India's first sales school, made a compelling pitch on Shark Tank India, aiming to transform sales education. Founded by Simar Sekhri, Nikhil Gaur, and Prabal Monga, HiveSchool seeks to bridge the glaring gap between the demand for skilled sales professionals and the industry's struggle to find them. Their innovative four-month hybrid programme specialises in B2B and SaaS sales, meticulously training only 35 candidates per cohort to ensure a top-tier learning experience. When they entered the tank, their confidence was palpable—they sought Rs. 60 lakh for 5% equity, valuing the company at Rs. 12 crore. The sharks were intrigued by the concept but had pressing questions about scalability and market penetration. Anupam Mittal challenged them on how their programme differed from traditional sales training, while Vineeta Singh questioned whether a niche sales school could truly become a high-growth business. Despite the founders’ strong defence of their model, concerns loomed over whether the industry needed such a focused approach. Kunal Bahl appreciated their ambition but advised them to refine their business before seeking investment. Though HiveSchool left without a deal, the mentorship it received from the sharks was invaluable. Their appearance on Shark Tank India has placed them in the spotlight, solidifying their reputation as pioneers in sales education, and their mission to cultivate India’s top 1% sales leaders is only just beginning.

8. SuperBolter

SuperBolter stormed into Shark Tank India with an ambitious vision—to revolutionise home design with its cutting-edge 3D visualisation platform. Founded by Arvind Prakash Singh, the Bangalore-based startup transforms flat floor plans into immersive 3D models, allowing homeowners to experiment with over 20,000 products, customise designs, and get real-time cost estimates. The pitch was as bold as the business itself, with Arvind seeking Rs. 75 lakh for a mere 0.5% equity, valuing SuperBolter at a staggering Rs. 150 crore. The sharks were instantly captivated by the technology, but questions soon followed. Anupam Mittal wanted to understand how the platform planned to attract mass adoption, while Peyush Bansal probed into customer acquisition costs. Aman Gupta loved the idea of simplifying home renovations but wondered if India’s homeowners were ready for such an advanced digital experience. The pitch took an emotional turn when Vineeta Singh shared her own struggles with home renovation, highlighting the potential demand for SuperBolter’s solution. Despite the enthusiasm, the valuation proved a major roadblock. Kunal Bahl admitted he was impressed but felt the business was still in its early stages for such a high valuation. Ultimately, no deal was made, but the exposure from Shark Tank India catapulted SuperBolter into the limelight. With its seamless integration of technology and home design, the company continues its mission to put homeowners in complete control of their spaces with confidence and ease.

9. TintBox

TintBox, founded by Vinay Jain and Ridhi Singhai, is leading India’s fight against plastic waste by introducing high-quality, toxin-free, and break-resistant borosilicate glass products with protective silicone sleeves. From lunch boxes and water bottles to coffee cups and reusable straws, the Gujarat-based startup is on a mission to build plastic-free families. Their innovative approach to sustainability caught the attention of Shark Tank India’s panel in Season 4, Episode 47, where they sought Rs. 70 lakh for 5% equity at a Rs. 14 crore valuation. The sharks were impressed by the product’s durability and environmental impact, with Kunal Bahl acknowledging the growing market for sustainable alternatives. However, Aman Gupta and Peyush Bansal expressed concerns about pricing and customer adoption in a cost-sensitive market. Despite an engaging pitch filled with passion and a vision for a greener future, TintBox left without an investment. Yet, the brand’s Shark Tank India appearance has cemented its reputation as a pioneer in sustainable glassware. With an ever-growing consumer base and a commitment to innovation, Vinay and Ridhi continue to push the boundaries of eco-friendly living, proving that sustainability can be stylish and practical.

10. Stylestry

Stylestry, founded by Sanyam Chugh and Shudhit Chugh, has revolutionised the Indian footwear market by bringing stylish, trendy, and affordable shoes to women across the country. The Delhi-based brand has built a loyal customer base by offering an extensive collection of Y2K heels, loafers, sneakers, ethnic footwear, sandals, wedges, flats, bellies, and boots—all at prices comparable to Delhi’s famous Sarojini market. On Shark Tank India Season 4, Episode 48, the founders entered the tank seeking Rs. 50 lakh for 1% equity at Rs. 50 crore valuation. Their pitch showcased the brand’s massive online presence, seamless supply chain, and ability to capture fashion trends at lightning speed. The sharks were intrigued by the scale and affordability of Stylestry but raised concerns about differentiation in the competitive footwear market. Anupam Mittal questioned the sustainability of their pricing model, while Namita Thapar pointed out the challenges of maintaining quality at such low costs. Despite their compelling business model and strong sales figures, the founders walked away without an investment. However, the exposure on national television solidified Stylestry’s position as a go-to destination for stylish yet budget-friendly footwear. With their determination and market understanding, Sanyam and Shudhit continue to scale Stylestry, proving that high fashion doesn’t have to come at a high price.

11. EasyRugs

EasyRugs, founded by Samrath Singh Nagpal and Harnaam Kaur, is disrupting the Indian home furnishing industry with its stylish, hand-washable, and sustainable rugs. The Delhi-based brand has redefined home décor by blending art, culture, and functionality into a product that is easy to maintain yet visually stunning. Appearing on Shark Tank India Season 4, Episode 48, the founders sought Rs. 35 lakh for 5% equity at a Rs. 7 crore valuation. Their pitch immediately grabbed attention as they demonstrated how EasyRugs could withstand spills and stains while retaining their aesthetic appeal. The sharks were impressed by the innovation and practicality of the product, and Aman Gupta and Vineeta Singh stepped forward with a joint offer. After a strategic negotiation, the deal closed at Rs. 35 lakh for 5% equity, along with a 5% royalty until Rs. 52.5 lakh was recouped. The investment brought not only financial backing but also the expertise of two powerhouse entrepreneurs, giving EasyRugs the momentum to scale rapidly. The brand’s successful pitch on Shark Tank India has positioned it as a leader in functional and stylish home furnishings, proving that even the simplest products can become industry disruptors when paired with innovation and vision.

12. QuitCi

QuitCi, founded by Jeevan G and Vinod P, is on a mission to help smokers quit for good with a holistic and enjoyable approach. The Karnataka-based startup has developed nicotine-free, natural alternatives, including flavoured breathing devices and zero-craving gummies designed to ease withdrawal symptoms. Their innovative solution doesn’t just tackle physical addiction but also addresses the psychological and habitual aspects of quitting smoking. On Shark Tank India Season 4, Episode 48, Jeevan and Vinod stepped into the tank seeking Rs. 50 lakh for 2% equity at a Rs. 25 crore valuation. The sharks were intrigued by the product’s unique positioning in the health and wellness space, with Peyush Bansal appreciating its potential impact on public health. However, concerns arose regarding consumer adoption and long-term retention, as Vineeta Singh pointed out that behaviour change is one of the hardest markets to crack. Despite the compelling pitch and evident passion of the founders, no deals were made. However, the mentorship and exposure gained through Shark Tank India have strengthened QuitCi’s resolve to expand its reach and transform more lives. The brand continues to grow, offering smokers a lifeline to a healthier future—one breath at a time.

13. Dhaaga Life

A celebration of sustainability, artistry, and tradition, Dhaaga Life brought a refreshing vision to Shark Tank India. Founded by Bansari Borda, Usha Dhiraj Borda, and Ishita Borda, this Gujarat-based brand has carved a niche in the fashion and lifestyle space with handcrafted, nature-inspired bags and accessories. From intricately embroidered slings to custom-designed laptop bags and artisanal jewellery, every Dhaaga Life product tells a story of craftsmanship and creativity. Seeking Rs 75 lakh for 5% equity at a Rs 15 crore valuation, the founders passionately showcased their business, hoping to secure funding to expand their reach. The sharks were intrigued by the brand’s focus on sustainability and unique handmade designs, but the discussion quickly turned to scalability and execution. While the sharks acknowledged the appeal of handcrafted products, concerns arose regarding production efficiency and growth potential in an industry dominated by mass manufacturing. Vineeta Singh appreciated the founders’ dedication but felt that the business was not yet ready for investment. Aman Gupta and Kunal Bahl echoed similar sentiments, advising the team to focus on strengthening their operations before seeking external funding. Though Dhaaga Life left the tank without a deal, they walked away with invaluable mentorship and strategic advice from the sharks. With their vision intact and their brand gaining visibility, the founders remain determined to establish Dhaaga Life as a frontrunner in India’s sustainable fashion space, proving that passion and craftsmanship will always have a place in the industry. 

14. FitFeast

Aditya Poddar entered the Shark Tank India arena with a vision: to redefine the protein snack industry with FitFeast. A brand that obsesses over taste, quality, and nutrition, FitFeast offers an irresistible range of protein-rich snacks, including peanut butter, protein bars, chips, and shakes. With lab-tested, FDA-trusted products, Aditya aimed to break the cycle of low-quality, gimmicky protein supplements flooding the market. Seeking Rs. 1 crore for 6.5% equity at a Rs. 15.38 crore valuation, he confidently pitched his brand’s unique offerings—flavours like mocha, brownie, malai kulfi, mango, and white chocolate—that set FitFeast apart. The Sharks were intrigued, but the pitch quickly turned into a battle. Aman Gupta found the protein chips lacking in appeal, while Anupam Mittal and Namita Thapar praised the protein bars. However, the tension rose when Anupam pressed Aditya on allegations of copying packaging designs. Despite the heated exchange, Aditya stood firm, backing FitFeast’s authenticity. As negotiations intensified, Viraj Bahl made an aggressive offer of Rs. 5 crore for 51% equity, later revising it to Rs. 1 crore for 20%. Aditya refused to part with majority control, leading Aman, Namita, and Kunal Bahl to back out. The pressure mounted Anupam then stepped in, warning that further delays could impact valuation, offering Rs. 1 crore for 12.5%. As discussions evolved, Viraj joined forces with Anupam, and the duo sealed the deal at Rs. 1 crore for 18% equity. The result? A powerhouse partnership with invaluable mentorship, positioning FitFeast for explosive growth. The episode left viewers on the edge of their seats, proving that resilience is key in the world of entrepreneurship.

15. The Bear House

When Harsh Somaiya and Tanvi Somaiya stepped onto the Shark Tank India stage, they brought with them a brand that had already made waves in the fashion industry—The Bear House. Known for its European-inspired designs, high-end yet comfortable men’s wear, and a standout 420 GSM fabric, the brand has scaled rapidly since its inception in 2017. With revenue skyrocketing from Rs. 2 crore in FY18 to an astonishing Rs. 96.5 crore in FY24, their numbers seemed almost too good to be true—at least, that’s what Aman Gupta thought. Seeking Rs. 3 crore for 1% equity at a Rs. 300 crore valuation, the founders exuded confidence. But when Aman questioned their minimal marketing spend, calling it “Nahi, kuch toh gadbad hai”, the tension in the room spiked. The founders countered with their robust brand recall and organic growth strategy, even reminding Aman that they had recently won an award from him—an amusing moment that had Namita Thapar chuckling. As the debate raged on, Namita saw potential and made an offer—Rs. 1 crore for 1% equity plus Rs. 2 crore in debt at 10% interest for five years. The deal was done. Walking away with Namita as their strategic partner, Harsh and Tanvi knew they had unlocked not just funding but a wealth of experience and mentorship that would propel The Bear House into its next phase of growth.

16. Urban Animal

With a vision to revolutionise pet healthcare, Akash Murali and Arunav Vaish walked into Shark Tank India, ready to pitch their company, Urban Animal. Their innovative DNA testing service for dogs, which identifies over 130 genetic diseases, has the potential to change how pet parents approach their furry companions' health. Seeking Rs. 70 lakh for 5% equity at a Rs. 14 crore valuation, the duo passionately demonstrated their saliva-based test that generates digital reports and personalised prevention plans crafted by expert veterinarians. While the concept was groundbreaking, the Sharks had concerns. Anupam Mittal questioned the market size and scalability, Namita Thapar pointed out the need for stronger veterinary endorsements, and Aman Gupta felt the business required more traction before securing investment. Despite their enthusiasm, the founders couldn’t convince the Sharks to take the plunge. Kunal Bahl suggested they build a stronger brand presence before seeking investment, and Viraj Bahl remained unconvinced due to market competition. Ultimately, no deal was made. However, the feedback was invaluable—while they walked away without funding, Akash and Arunav left with critical insights and a roadmap to refine their strategy. As they continue their journey, Urban Animal’s mission to enhance pet wellness remains stronger than ever.

17. Nooky

When Saurabh Tyagi and Dr. Rekha Lohkna walked onto the Shark Tank India stage, they brought with them a brand that promised to turn up the heat—Nooky, India’s first aphrodisiac chocolate brand. Seeking Rs. 60 lakh for 1% equity at a Rs. 60 crore valuation, they presented their vision for chocolates designed to deepen connection and intimacy. The Sharks were instantly intrigued—some out of curiosity, others out of sheer amusement. As Peyush Bansal playfully quipped that he’d need to try the chocolates to fully understand their impact, Aman Gupta dramatically pretended to feel the effects, drawing laughter from the panel. However, the pitch took a serious turn when the Sharks began scrutinising the ingredients. With no clear scientific backing or regulatory approvals, the chocolates raised concerns rather than excitement. Anupam Mittal, with his characteristic wit, remarked that he found the “couple chocolates” less than enjoyable, leading to more chuckles but no investments. Despite its engaging presentation, Nooky failed to convince the Sharks, leaving the tank without a deal. But all was not lost—the brand received invaluable feedback and a moment in the spotlight, ensuring that while they may not have secured funding, they certainly stirred up a conversation. As Nooky continues to grow in the burgeoning wellness space, the real test will be whether they can refine their formula and win over both customers and investors in the future.

18. Subculture 

When Randhir Pratap Singh stepped onto the Shark Tank India stage with his brand, Subculture, he wasn’t just pitching a business—he was challenging societal norms. As India’s first homegrown fetish fashion brand, Subculture offers handcrafted leather harnesses, cuffs, corsets, latex clothing, and more. Seeking Rs. 50 lakh for 7% equity at a Rs. 7.14 crore valuation, Randhir’s pitch was as unapologetic as his brand’s identity. His confidence was evident, but it wasn’t long before Aman Gupta picked up on his accent. “Where did you get the accent from?” he asked, leading to an amusing exchange where Randhir clarified that while he had never lived abroad, his social circles had influenced his speech. The Sharks were intrigued, especially when Randhir demonstrated his products, even handing a flogger to Aman—who held it up in surprise, exclaiming, “What made you choose this for me?” Laughter filled the room, but the pitch soon took a deeper turn. Namita Thapar, recalling the backlash she received for hosting an LGBTQ+ health podcast, admitted, “That shows us that as a country, we are not ready yet.” The Sharks acknowledged Randhir’s bold vision but ultimately hesitated to invest, citing the niche market and cultural barriers. As he left the tank without a deal, the panel applauded his courage and advised him to focus on organic growth before seeking funding. Though the Sharks didn’t bite, Subculture made a lasting impression, proving that sometimes, just starting the conversation is a win in itself.

19. Woodsmen Mountain Whiskey

Shivam Ginglani’s pitch for Woodsmen Mountain Whiskey on Shark Tank India Season 4, episode on March 15, was nothing short of captivating. He sought Rs. 1.5 crore for 0.5% equity, valuing his premium whiskey brand at Rs. 300 crore. What set Woodsmen apart was its use of water from the purest Himalayan springs, infusing the whiskey with a distinct, smooth, and well-balanced character. With notes of oak, vanilla, caramel, and spicy Himalayan malts, the drink promised a truly unique experience. Despite the rich narrative and the appeal of his product, the Sharks were hesitant. While the taste was undoubtedly impressive, the valuation and the company’s positioning in the highly competitive spirits market led the Sharks to pass on the deal. Though no investment materialised, Shivam left the stage with valuable mentorship and a deeper understanding of what it would take to scale in such a premium market. Woodsmen Mountain Whiskey’s appearance on Shark Tank India showcased the potential for innovation in India’s spirits industry, sparking curiosity about whether it can carve a niche among connoisseurs of fine whiskey.