Shark Tank India S4: A Round-up of Week 9 Key Highlights that You Need to Know!

From alcohol-free spirits to AI health predictions, Week 9 of Shark Tank India Season 4 served a power-packed cocktail of bold ideas and high-stakes negotiations. Whether you're a business enthusiast or just love a good hustle story, this week’s pitches will make you rethink what the future of Indian startups really looks like. Some walked away with game-changing investments, while others left with tough lessons and sharper visions — but every pitch brought something to the table. So, grab your pen and paper — let's break down the key lessons from the brands rewriting the future of Indian entrepreneurship!

1. Catwalk Botanics

Catwalk Botanics, founded by Ishan Arora and Aamir Khan, is redefining the beverage landscape with its luxurious non-alcoholic spirits, offering a sophisticated alternative for mindful drinkers. The Delhi-based brand combines botanical blends with classic cocktail inspirations, delivering an alcohol-free experience without compromising on taste or elegance. Crafted for those seeking balance without the buzz, each bottle is a testament to premium craftsmanship and innovation. During their appearance on Shark Tank India Season 4, Episode 40, the founders sought Rs. 1 crore for 4.16% equity at a valuation of Rs. 24.04 crore. The sharks were intrigued by the brand’s potential in the emerging non-alcoholic spirits market, but the business faced tough scrutiny due to its flat sales trajectory and nascent market category. Aman Gupta admired the founders' passion but highlighted that creating a new market category demands significant time and investment. Vineeta Singh praised the product’s premium design yet questioned the founders' long-term patience to build the category from scratch. Despite the brand’s promise, Ritesh Agarwal, Kunal Bahl, and Azhar Iqubal all stepped away, citing concerns about market readiness and scalability. Though Catwalk Botanics walked away without a deal, the brand’s dedication to redefining social drinking sparked valuable mentorship and guidance from the sharks. With the rising wave of conscious consumption, the brand is poised to carve a niche in India’s evolving beverage market, inspiring a new generation of sophisticated, alcohol-free experiences.

2. Moms Home

Moms Home, the brainchild of Bhupendra Agrawal and Kumar Vaibhav, is on a heartfelt mission to provide parents with sustainable baby essentials made from the finest organic cotton and bamboo. Founded in Bangalore, the brand blends affordability with premium quality, offering a wide range of GOTS-certified products, including muslin essentials, swaddles, and hospital bag must-haves. What began as a B2B business supplying sustainable products to schools transformed into a thriving D2C model in 2021, catering directly to eco-conscious parents. During their pitch on Shark Tank India Season 4, Episode 40, the founders sought Rs. 75 lakh for 1% equity at a Rs. 75 crore valuation. While their dedication to sustainability impressed Vineeta Singh, the sharks grew sceptical when the founders struggled to present their financials. Kunal Bahl emphasised the importance of trust between investors and founders, while Aman Gupta advised the duo to prioritise brand storytelling over price competition. After a series of playful counteroffers, Vineeta Singh sealed the deal at Rs. 75 lakh for 2% equity with 1% royalty until Rs. 93.75 lakh is recouped, valuing the brand at Rs. 37.5 crore. The entertaining negotiation highlighted the brand’s potential to become every parent's first choice for sustainable baby essentials. With strategic mentorship from Vineeta Singh, Moms Home is set to revolutionise the baby care market, making sustainable parenting both accessible and stylish.

3. SugarStrings.ai

Revolutionising preventive healthcare with the power of AI, SugarStrings.ai is a Bangalore-based health-tech startup founded by Tony Jose, Dhaneesh Jameson, and Rajasekhara Reddy Ravuri. The company’s flagship product, Healthstring, promises to shift healthcare from reactive treatments to proactive prevention by detecting over 6,000 diseases — including cancer and heart ailments — with 100% specificity using proprietary machine learning algorithms. Their groundbreaking approach holds the potential to transform lives, predicting genetic risks decades before symptoms arise. On Shark Tank India, the visionary trio sought Rs. 1 crore for 2.5% equity at a valuation of Rs. 40 crore. While the concept captivated the sharks, the lack of scientific validation and regulatory approvals raised red flags. Aman Gupta voiced concerns over the product's high price and the possible psychological impacts of incorrect predictions, while Vineeta Singh suggested testing the product in global markets where preventive healthcare is more widely adopted. Despite the product's promise, Ritesh Agarwal, Azhar Iqubal, and Kunal Bahl opted out, citing the early-stage nature of the business and the need for further data and market fit. Though they walked away without a deal, the founders received invaluable advice to strengthen their scientific credentials and pricing model. With healthcare moving towards personalised and preventive solutions, SugarStrings.ai is at the forefront of a medical revolution — poised to reshape the way the world approaches genetic health and early disease detection.

4. The House Party by Savar

The House Party by Savar, founded by Kumar Savar Malhotra and Tanisha Malhotra, is redefining the landscape of luxury catering with its innovative approach to house parties. The Gurgaon-based brand captivated the Sharks on Shark Tank India Season 4, Episode 41, with its curated, hassle-free catering experience that promises restaurant-quality gourmet spreads right in the comfort of one's home. With over 3,000 events under their belt, the founders presented their vision of bringing five-star culinary experiences to intimate gatherings, offering an extensive 750-item customisable menu with a strong emphasis on sustainability through portion-based serving. During the pitch, Savar confidently sought Rs. 1 crore for 5% equity at a valuation of Rs. 20 Crore while serving mouth-watering delicacies to the Sharks. The panel was visibly impressed by the brand’s presentation and quality, but it was the humorous exchange between Aman Gupta and Savar that became one of the episode's highlights. When Aman questioned why Savar chose to name the brand after himself instead of leveraging his father’s successful food business, he cheekily asked, "Papa se ladai toh nahi hai na?"—sparking laughter across the room. Despite the playful grilling, Savar stood his ground, emphasising his ambition to build an independent legacy. The negotiations took an exciting turn when Ritesh Agarwal recognised the brand’s potential and offered Rs. 50 lakh for 5% equity, along with Rs. 50 lakh debt at 8% interest for three years, bringing the company's valuation to Rs. 10 crore. The deal was sealed with the founders' vision of expanding operations beyond Delhi NCR to Mumbai and Hyderabad, with a goal of catering to 10,000 events a year. With Ritesh Agarwal’s strategic mentorship, The House Party by Savar is set to revolutionise the art of home entertaining while placing sustainability and quality at the heart of every celebration.

5. Ivory

Mumbai-based Ivory is paving the way for holistic beauty, blending ancient Ayurvedic wisdom with modern skincare and haircare solutions. Founded in 2022 by Issac M. John and Rahul Krishnan, the brand brings nature’s finest ingredients to the forefront with its range of organic facial care, body care, and hair care products. Each product is meticulously crafted to reveal one’s innate beauty while promoting long-term wellness. What makes Ivory stand out is its unwavering commitment to purity — every formulation is free from harmful chemicals, relying entirely on nature’s healing power. The startup made an indelible mark on Shark Tank India Season 4 with its revolutionary approach to cognitive wellness, offering neuroscience-backed assessments alongside its beauty line. The founders sought Rs. 50 lakh for 1.25% equity, valuing the company at Rs. 40 crore. After an insightful pitch, Namita Thapar recognised the brand’s immense potential and sealed the deal at Rs. 50 lakh for 5% equity — valuing the business at Rs. 10 crore. This partnership is set to propel Ivory into becoming a leading name in cognitive wellness and beauty, proving that true beauty starts from within. With their science-backed solutions and dedication to natural ingredients, Ivory is on a mission to help people look and feel their best — inside and out.

6. Beautywise

In the era of beauty meets wellness, Beautywise has emerged as a game-changer in the health and personal care segment. Founded in 2021 by Shreyansh Chauhan and Anousha Chauhan, the Noida-based brand creates advanced, aspirational supplements designed to enhance skin and hair health from within. What makes Beautywise stand out is its innovative product range — from Skin Brilliance to Hair Rescue — packed with clinically-proven ingredients that improve bioavailability for maximum results. The brand’s powder and oil-based formulas are not just effective but also delicious, turning self-care into a luxurious ritual. The founders sought Rs. 1 crore for 1.5% equity at a valuation of Rs. 66.67 crore. Their dedication to quality and customer satisfaction caught the attention of Aman Gupta, who sealed the deal at Rs. 3 crore for 6% equity, valuing the brand at Rs. 50 crore. With Aman’s strategic mentorship and Beautywise’s unwavering commitment to beauty from within, the brand is set to revolutionise the self-care industry. This isn’t just another supplement brand — Beautywise is redefining beauty, one sachet at a time, where health is the ultimate glow-up.

7. Tribalveda

Tribalveda, founded by Rajesh Ojha and Pooja Ojha, is a brand rooted in purpose and passion, offering premium jamun-based products that are ethically sourced and processed by tribal women in Rajasthan. Their journey on Shark Tank India Season 4, Episode 42, captured the hearts of the Sharks and the audience alike with their mission of empowering marginalised communities while delivering 100% preservative-free, natural products. Seeking Rs. 50 lakh for 2% equity at a valuation of Rs. 25 crore, the founders passionately presented their range of offerings, including jamun strips, jamun shots, frozen jamun, and wellness teas – each product a testament to their dedication to quality and sustainability. The pitch turned emotional when Rajesh Ojha shared how the brand provides livelihood opportunities to over 100 tribal women, giving them not just jobs but also dignity and independence. The Sharks were visibly moved by the brand’s social impact, but the sharp business acumen of Ritesh Agarwal saw the hidden gem within the model. He lauded the founders for turning a social cause into a scalable business and stepped forward with an offer of Rs. 50 lakh for 2.8% equity along with 2.2% advisory equity, bringing the valuation to Rs. 17.86 crore. The deal marked a monumental milestone for Tribalveda, earning them not just capital but the invaluable mentorship of Ritesh Agarwal. With their newfound partnership, the brand is set to expand its reach while continuing to uplift tribal communities and deliver nature’s best to health-conscious consumers across India.

8. Singh Dental Care

Singh Dental Care, spearheaded by Dr. Bikramjeet Singh, brought a unique proposition to the Shark Tank India Season 4 latest Episodes, aiming to transform the landscape of standardised dental care across India. With four flourishing branches in Amritsar, Dr. Singh walked into the Tank seeking Rs. 1 crore for 5% equity at a valuation of Rs. 20 crore, highlighting his vision of offering world-class, painless dental treatments at 15-20% lower prices than competitors. His confident pitch focused on creating a network of dental clinics that prioritise patient comfort, affordability, and high-end technology. The Sharks were intrigued by the idea of making premium dental care more accessible but raised pressing concerns about scaling a clinic-based business model without compromising quality. The conversation took a challenging turn when Anupam Mittal and Vineeta Singh grilled Dr. Singh on the operational complexities of training dentists, standardising treatments, and maintaining service quality across multiple locations. Despite his unwavering passion, the lack of a concrete expansion strategy left the Sharks hesitant. While the business showed immense potential in its existing markets, the panel collectively decided not to invest, citing scalability and operational challenges. Though Singh Dental Care walked away without a deal, the Sharks acknowledged Dr. Singh's dedication to revolutionising dental care and offered valuable advice on building a stronger business framework. His journey remains a powerful reminder that some ventures need more than just funding – they need time to build the foundation for future success.

9. Glow Glossary

Glow Glossary, the brainchild of Pratishtha Rawat and Kavya Shah, brought a touch of serenity to the Shark Tank India with their holistic wellness brand. Specialising in ceremonial-grade Japanese matcha, body care products, and wellness education, the Delhi-based company sought Rs. 60 lakh for 4% equity at a valuation of Rs. 15 crore. The founders passionately pitched their vision of blending ancient self-care rituals with modern lifestyle needs, offering products like copper dry brushes, toning oils, and body scrubs alongside their star product – antioxidant-rich matcha sourced directly from Japan. The Sharks were drawn to the brand’s aesthetic appeal and its mission of promoting lymphatic health through natural, chemical-free products. However, the pitch soon took a sharp turn as the panel questioned the brand’s scalability, customer acquisition strategy, and heavy reliance on influencer marketing. Vineeta Singh and Kunal Bahl probed the founders on their lack of proprietary formulations and differentiation in the crowded wellness market. Despite their dedication and passion, the business lacked solid numbers and a clear roadmap for sustainable growth. While no deal was made, the Sharks encouraged the founders to focus on building a stronger brand identity and carving out a niche in the wellness space. Glow Glossary may not have secured an investment, but their appearance sparked a larger conversation on the rising demand for holistic self-care products in India – proving that the glow of passion and perseverance shines brighter than any deal.

10. Nanighar

Kolkata-based Nanighar, founded by Arijit Chatterjee and Debjani Mukherjee, stepped into the spotlight on Shark Tank India Season 4, episode 43, with a heartwarming mission to empower home chefs across India. The duo passionately pitched their platform that connects home cooks to customers craving the taste of authentic, home-cooked meals. With the motto 'Ghar se dil tak', Nanighar aims to fill the void for those missing the comfort of homemade food, offering a diverse menu of high-quality, affordable meals from multiple cuisines. Seeking Rs. 1 crore for 5% equity at a valuation of Rs. 20 crore, Arijit and Debjani stood before the sharks, presenting their vision to uplift countless women by turning their culinary skills into financial independence. The sharks admired the social impact of the platform but raised concerns about scalability, standardisation, and the challenges of maintaining consistent quality across home kitchens. Despite the emotional appeal and the founders' unwavering dedication, Nanighar walked away without a deal. However, they received invaluable guidance from the sharks on refining their business model. The episode left a lasting impression as the brand’s journey to empower home chefs resonated deeply with the audience, proving that some ideas go beyond profits, touching lives one meal at a time.

11. Fitelo

Punjab-based Fitelo, founded by Sahil Bansal and Mahakdeep Singh, made waves on Shark Tank India's recent episode with their revolutionary weight loss platform that blends health, technology, and psychology. Entering the tank with an ambitious ask of Rs. 1.5 crore for 0.5% equity at a staggering valuation of Rs. 300 crore, the founders captivated the sharks with their vision to make India obesity-free. What set Fitelo apart was its holistic approach — not just focusing on diet and exercise but addressing the psychological aspects of weight loss, making fitness a sustainable journey. The sharks were visibly impressed by Fitelo’s unique offering and the 30,000+ transformations the platform had already achieved. However, the high valuation sparked a heated negotiation. After intense deliberation, Vineeta Singh and Namita Thapar extended a joint offer of Rs. 1.5 crore for 1% equity, along with a 1% royalty until their investment was recouped — bringing the valuation down to Rs. 150 crore. The founders accepted the deal, not only securing the funds but also earning the mentorship of two powerhouse women in the business world. Fitelo’s appearance on Shark Tank India marked a significant milestone in their mission to transform lives, positioning them as a rising leader in India's wellness and fitness space.

12. Anuvad

With a vision to merge art and technology, Chhail Khalsa, the founder of Ahmedabad-based Anuvad, mesmerised the sharks on Shark Tank India Season 4, episode 43, with her innovative approach to interactive media art. Seeking Rs. 50 lakh for 5% equity at a valuation of Rs. 10 crore, Chhail showcased how Anuvad blends crafts, e-textiles, and immersive media to create unique, sensory art installations. The sharks were captivated by the brand’s futuristic offerings that reimagine art through the lens of technology. However, the conversation quickly turned to the challenges of scaling such a niche business. The sharks admired Chhail's passion and creativity but raised concerns about the limited market size, high price points, and the business's dependency on personalised projects rather than mass-market products. Despite the artistic brilliance on display, Anuvad left the tank without a deal. Yet, the sharks' encouragement and guidance fueled Chhail's unwavering commitment to pushing the boundaries of interactive art. The episode painted Anuvad as a brand ahead of its time — a testament to how technology and human imagination can intertwine to create experiences that captivate and inspire.

13. ArtBuzz

New Delhi-based ArtBuzz, founded by Shashank Negi and Anubha Gupta, captivated the Shark Tank India Season 4 panel in episode 44 with their vision to revolutionise accommodations across India for solo travellers especially female travellers. With a mission to transform properties into vibrant and artistic spaces, ArtBuzz blends affordability, modern amenities, and creative aesthetics to offer hostels, dorms, cafes, and coworking spaces across eight locations in India. Walking into the tank with an ambitious ask of Rs. 1 crore for 3% equity at a valuation of Rs. 33.33 crore, the founders painted a picture of unique stays designed to offer not just shelter, but experiences. However, while the brand's artistic proposition intrigued the sharks, concerns about the company's profitability and lack of market differentiation began to surface. The pitch sparked heated debates among the sharks, especially when Kunal Bahl expressed frustration at being interrupted, adding a layer of tension to the episode. Despite the passionate presentation, the sharks questioned ArtBuzz’s scalability and financial viability, leaving the founders without a deal. However, the journey did not end there — the valuable mentorship and feedback from the sharks have fuelled ArtBuzz's drive to carve out its niche in India's hospitality industry. Their appearance on the show has sparked conversations about the rising demand for unique travel experiences, positioning ArtBuzz as a brand ready to redefine youth accommodations with creativity at its core.

14. Good Monk

With a promise to revolutionise everyday nutrition, Amarpreet Singh Anand and Sahiba Kaur, the founders of Good Monk, brought their innovative health supplement to Shark Tank India Season 4 in episode 44, seeking Rs. 1 crore for 1.67% equity at a valuation of Rs. 60 crore. Good Monk’s groundbreaking formulation offers essential vitamins, minerals, fibres, probiotics, and Ayurvedic herbs — all without colour, smell, or taste — making it the perfect invisible health booster for every member of the family. The founders passionately pitched their mission to bridge the nutrition gap without compromising on taste, a problem many households struggle with. The sharks were impressed by the product’s wide appeal across all age groups and its unique blend of ancient wisdom with modern science. However, the conversation quickly turned to the brand’s high valuation and the need for a stronger go-to-market strategy. After a series of intense negotiations, Vineeta Singh stepped forward with an offer of Rs. 50 lakh for 1% equity, along with 0.25% advisory equity and Rs. 50 lakh debt at 10% interest for three years, bringing the valuation down to Rs. 50 crore. The founders accepted the deal, walking away with not just funding but the backing of one of India’s leading entrepreneurs in the health and wellness space. Good Monk's journey on the show highlighted the growing demand for effortless nutrition, making them a promising player in the evolving wellness market.

15. Tulua

Bringing the aroma of India's rich spices into the Shark Tank India Season 4 in episode 44, Hitesh Dave and Richy Dave, the founders of Tulua, presented their clean-label spices and ready-to-cook food brand with unwavering passion. Seeking Rs. 50 lakh for 2% equity at a valuation of Rs. 25 crore, the husband-wife duo showcased their commitment to providing preservative-free, colour-free, and flavour-free products made from handpicked ingredients sourced directly from farms. Their pitch reflected a deep-rooted belief in authenticity, quality, and health — offering consumers a pure taste of tradition. The sharks admired the couple’s dedication and the brand’s clean-label philosophy, but questions arose about the company's scalability and pricing in a highly competitive market. Despite the engaging pitch, the sharks remained unconvinced about the brand’s market differentiation, ultimately leaving Tulua without a deal. However, the founders walked away with valuable advice on refining their business model and expanding their product range. The episode left the audience inspired by Tulua’s unwavering commitment to quality, positioning the brand as a torchbearer of clean eating in India's spice market — a journey that blends the flavours of tradition with the promise of health.