Shark Tank India S4: A Round-up of Week 8 Key Highlights You Can't Miss!

Shark Tank India Season 4 continues to be the ultimate stage for ambitious entrepreneurs, offering them a chance to turn their business dreams into reality. Week 8 was no exception, bringing forth a diverse lineup of startups with innovative ideas across various industries. From eco-friendly home cleaning to handcrafted fashion, plant-based nutrition, and solar energy solutions, this week had it all. While some founders walked away with life-changing deals, others left with invaluable feedback and exposure. Whether it was Anupam Mittal and Aman Gupta teaming up for a fashion-forward investment or Ritesh Agarwal making strategic moves in the education and publishing space, the Sharks were on fire. Let’s dive into the most exciting moments, unexpected twists, and key takeaways from this electrifying week of pitches!

1. Born Good

Born Good, a Bangalore-based company founded by Mohit Belani is redefining the way we think about home cleaning products. With a mission to make eco-friendly solutions accessible, their range of lab-tested, USDA-certified, and plant-based products has been carefully designed to cater to families who want to make a positive impact on the planet. Born Good focuses on biodegradable ingredients, offering everything from eco-friendly detergents to home care solutions that not only clean your space but also keep your health and the environment in mind. Their tagline, "Have a Clean Day", reflects their commitment to safe, non-toxic cleaning alternatives. Despite seeking Rs. 70 lakhs for 1% equity at a Rs. 70 crore valuation on Shark Tank India Season 4, Born Good failed to seal a deal but walked away with valuable feedback and brand visibility. The eco-conscious brand continues to build a loyal following, promoting a cleaner, greener world through its unique, sustainable products.

2. Solnce

Solnce, a visionary solar energy app founded by Yash Tarwadi and Nilesh Shah, is transforming the way India approaches solar power. The company’s unique offering, Solnce Energy, is India’s first one-stop solar app, designed to simplify solar installation services for homeowners and businesses alike. With an app that streamlines the entire solar adoption process—ranging from solar panel installation to financing options—Solnce is making renewable energy more accessible and affordable. The startup from Surat, Gujarat, has already installed solar panels for over 150 businesses and 1,000 homes, showcasing its potential to revolutionise the solar industry in India. Appearing on Shark Tank India Season 4, Solnce pitched for Rs. 1 crore for 1.5% equity, valuing the company at Rs. 66.67 crore. While the founders were questioned about their ability to compete with giants like Tata and Adani, their impressive financial growth—having raised over Rs. 20 crore—caught the attention of Aman Gupta, who ultimately invested Rs. 1 crore for a 2.5% equity stake. The deal valued the company at Rs. 40 crore, with Gupta’s mentorship positioning Solnce for even greater success.

3. Nidhi's Grandmaa Secret

In an unforgettable Shark Tank India moment, Nidhi’s Grandmaa Secret, a family-run business offering 100% Ayurvedic hair care products, made a bold pitch even drinking the oil in front of the Sharks to prove its purity that left the Sharks both amazed which Aman Gupta jokingly said, "Bhai, andar baal ugne lag padenge!" (Brother, hair might start growing inside!). Founded by Rajat Dua, Nidhi Tuteja Dua, and Rajni Dua, the company’s flagship product, a natural hair oil made from a secret recipe passed down from Nidhi’s grandmother, promises to control hair fall in just eight weeks. The 13-ingredient blend of herbs, alongside an Amla Reetha Shikakai shampoo and Rosemary Water Ark, is aimed at helping people with alopecia, postpartum hair fall, and dandruff. Despite the impressive claims, the pitch faced several hurdles. The Sharks were initially concerned about the product’s marketability and Rajat’s past business failures. After much back and forth, Anupam Mittal saw potential in their conviction and offered Rs. 70 lakh for a 5% equity stake, plus a 1% royalty until the investment was recouped. This deal, which lowered the company’s valuation to Rs. 14 crore, was a turning point for Nidhi’s Grandma Secret, providing them with both capital and invaluable mentorship to scale their business. The pitch left the Sharks with mixed emotions but ultimately secured the family a future in the growing Ayurvedic personal care market. 

4. Dorabi and Aamili

Dorabi and Aamili, led by the visionary Batra family — Vinod, Aashima, and Sonia Batra — made waves on Shark Tank India Season 4 with their distinctive approach to fashion. Dorabi, India's only 100% hand-dyed fashion label, blends timeless handcrafting techniques with modern style, offering affordable, artisanal apparel straight from their in-house manufacturing unit. Alongside Dorabi, their minimalist workwear brand Aamili introduces solid-coloured apparel tailored for professionals seeking subtle sophistication. Despite facing a massive Rs. 70 lakh loss in the past, the Batras' unwavering dedication and 24 years of manufacturing experience fuelled a remarkable comeback, skyrocketing their revenue from Rs. 36 lakhs in FY22-23 to Rs. 3.45 crores in FY23-24, with a projected Rs. 5.5 crores in the next fiscal year. Their inspiring journey and impressive numbers captivated the sharks, with Anupam Mittal and Aman Gupta sealing a deal of Rs. 1 crore for 4% equity. This partnership not only validated the brand's craftsmanship but positioned Dorabi and Aamili as rising stars in the Indian fashion landscape, blending heritage with contemporary elegance, one handcrafted piece at a time.

5. ExclusiveLane

ExclusiveLane, the brainchild of Kaushal Goyal and Dhruv Goyal, emerged as a passionate tribute to India's rich artisanal heritage. Founded in 2012, the brand bridges the gap between tradition and modernity by offering handcrafted home decor and lifestyle products like masala boxes, keychain holders, and customised nameplates, each piece meticulously created by regional artisans. With a mission to preserve India's cultural legacy, ExclusiveLane built its platform on Shopify, leveraging Google Ads and organic SEO to attract 65.6K monthly visitors. However, during their pitch on Shark Tank India Season 4, the founders' dream was to secure Rs. 50 lakh for 1% equity at Rs. 50 crore valuation was met with scepticism. The sharks Anupam Mittal, Namita Thapar, and Aman Gupta, questioned the brand's lack of differentiation, while Kunal Bahl found the name confusing. Despite the rejection, the duo's unwavering dedication to uplifting artisans and delivering functional art remains at the heart of their brand. ExclusiveLane may have walked away without a deal, but their journey continues as they refine their strategy, staying true to their vision of bringing India's timeless craftsmanship into homes across the globe.

6. ZebraLearn

ZebraLearn, the innovative publishing house from Surat, is redefining the way India consumes non-fiction books by turning complex topics into visually engaging, action-oriented content. Founded by the dynamic husband-wife duo Anurag Sundark and Radhika Sundark in 2019, ZebraLearn specialises in breaking down subjects like finance, marketing, and HR through vibrant illustrations, podcasts, QR codes, and interactive flashcards. Their unique India-centric approach caught the attention of the sharks on Shark Tank India Season 4, where they sought Rs. 1 crore for 0.8% equity at a staggering valuation of Rs. 125 crore. Despite tough questioning, the brand's powerful combination of design and knowledge impressed Ritesh Agarwal, who sealed the deal for Rs. 1 crore at 1.6% equity, valuing the company at Rs. 62.5 crore. ZebraLearn's groundbreaking philosophy of making learning accessible and visually appealing positions them as the future of educational publishing in India. With their newfound funding and strategic mentorship, ZebraLearn is set to turn pages and spark curiosity among readers across the country.

7. Music Pandit

Music Pandit, founded by Serah John, is revolutionising music education for children aged 6 to 14 with its innovative online learning platform. Based in Bengaluru, this digital music school offers structured, step-by-step lessons in both vocal and instrumental training, empowering young learners to discover their musical talents from the comfort of their homes. With a holistic approach to education, Music Pandit not only teaches technical skills but also fosters creativity through personalised practice routines, goal-setting features, and engaging community challenges. Despite seeking Rs. 50 lakhs for 1% equity at a Rs. 50 crore valuation on Shark Tank India Season 4, Serah John walked away without a deal. However, the pitch earned her valuable mentorship and insights from the sharks — Ritesh Agarwal, Namita Thapar, Kunal Bahl, Aman Gupta, and Anupam Mittal. Music Pandit's dedication to delivering quality, accessible music education remains unwavering, setting the stage for a future where every child can experience the joy of music.

8. Panchal Dairy

Panchal Dairy, a heartwarming entrepreneurial initiative by Arpanbhai Hajabhai Kalotra and Bhimshibhai Vershibhai Ghanghal, brings the ancient art of artisanal cheesemaking to the modern table. Rooted in the Maldhari community of Sayla, Gujarat, the brand produces handcrafted cheeses made from fresh, free-grazing goat and sheep milk. Their selection includes feta, marinated feta, halloumi, ricotta, St. James, and St. Marcellin — each piece crafted without chemicals or preservatives. With a passion for preserving traditional techniques, the founders sought Rs. 20 lakhs for 10% equity at a Rs. 2 crore valuation on Shark Tank India Season 4. Despite not securing a deal, their authentic approach and commitment to quality resonated with the Sharks, offering them invaluable guidance for future growth. Panchal Dairy's journey is a testament to the power of heritage, turning simple ingredients into gourmet delicacies that celebrate India's rich pastoral legacy.

9. Medial

Medial, founded by Aishwarya Raj Pandey, Harsh Dwivedi, Niket Raj Dwivedi, and Prateek Kaien, is redefining how young professionals engage with the startup ecosystem. This Bengaluru-based social media platform curates the latest news on funding updates, product launches, layoffs, and industry developments all through a dynamic engine that delivers bite-sized, validated information. Medial also empowers users with anonymous discussions, professional advice, and community-driven insights, creating a unique space where knowledge meets conversation. On Shark Tank India Season 4, the founders sought Rs. 50 lakhs for 1% equity at a Rs. 50 crore valuation. Their pitch captivated Ritesh Agarwal, who sealed the deal for Rs. 50 lakhs at 2.5% equity, valuing the company at Rs. 20 crore with the condition to position Medial as the go-to platform for startup showcases. With this strategic backing, Medial is set to become the beating heart of India's entrepreneurial landscape, connecting ideas, innovations, and opportunities like never before.

10. CoGrad

CoGrad, founded by Saurabh Yadav and Himanshu Chaurasia, is transforming rural education in India with its mission to provide affordable, high-quality schooling in villages. Based in Prayagraj, Uttar Pradesh, CoGrad integrates modern technology with traditional teaching methods to empower both students and teachers. The platform’s groundbreaking Medha AI tool assists teachers in creating lesson plans, assessments, and personalised learning materials in seconds — even without internet access. With a fee of just Rs. 500 per student, CoGrad is making quality education accessible to those in underserved communities. Appearing on Shark Tank India Season 4 in episode 38, the founders sought Rs. 1 crore for 2% equity at Rs. 50 crore valuation. After an intense discussion, Ritesh Agarwal, Namita Thapar, and Vineeta Singh came together to offer Rs. 50 lakhs for 6% equity along with Rs. 50 lakhs in debt at 9% interest for three years, valuing the company at Rs. 8.33 crore. The investment not only provided funding but also opened doors to invaluable mentorship and strategic partnerships. CoGrad's innovative approach to education is reshaping the future for countless children, proving that no dream is too distant when the right opportunities are within reach.

11. Earthful

Earthful, founded by Sudha Gogineni and Veda Gogineni, is redefining wellness with its 100% plant-based nutrition supplements sourced exclusively from nature. Based in Hyderabad, Earthful champions clean, sustainable health solutions through products like iron supplements derived from curry leaves, herbal blends for menopausal women, and plant-based protein powders. With a mission to combat malnutrition through natural nutrition, Earthful's formulations are the first of their kind in India, setting a new standard for conscious consumption. The founders entered Shark Tank India Season 4 in episode 38, seeking Rs. 75 lakhs for 1% equity at a Rs. 75 crore valuation. Their passion for clean nutrition caught the attention of Ritesh Agarwal, who closed the deal at Rs. 75 lakhs for 2.5% equity, bringing Earthful's valuation to Rs. 30 crore. With this partnership, Earthful is on a mission to make plant-based wellness mainstream, proving that the power of nature holds the key to healthier lives.

12. Eat Better Co

Eat Better Co, founded by Shaurya Kanoriya, Vidushi Kanoriya, and Mridula Kanoriya, is revolutionising the snacking industry with delicious, guilt-free treats that blend traditional recipes with modern nutritional needs. Based in Jaipur, the brand offers a range of millet-based namkeens, dry fruit laddoos, nut mixes, and seed blends — all crafted without added sugar, palm oil, or artificial preservatives. With an unwavering commitment to quality, Eat Better Co. selects only the finest ingredients, ensuring every bite delivers both taste and health. Appearing on Shark Tank India Season 4 in episode 38, the founders sought Rs. 50 lakhs for 0.5% equity at a Rs. 100 crore valuation. Their passion for creating India's most loved family snacking brand won over Namita Thapar, who offered the exact ask of Rs. 50 lakhs for 0.5% equity, along with 1% royalty until the investment amount is recouped, solidifying the company's valuation at Rs. 100 crore. With its growing presence on platforms like Swiggy Instamart, Blinkit, Zepto, and Amazon, Eat Better Co is proving that snacking can be both indulgent and nourishing, paving the way for a healthier future.

13. Trajectory

Trajectory, founded by Raghav Mahajan and Himanshu Verma, is on a journey to redefine comfort with its innovative range of travel and lifestyle products. What began as a simple quest to solve a personal discomfort during bike trips and treks has now blossomed into a brand that has served over 10 lakh customers across India. Based in Delhi, Trajectory offers an array of comfort solutions, including neck pillows, seat cushions, car pillows, and office chair cushions — all designed to blend functionality, style, and affordability. With a presence in over 10 airports across the country, the brand has become a trusted name for frequent travellers seeking ergonomic support. Appearing on Shark Tank India Season 4 in episode 39, Raghav Mahajan and Himanshu Verma sought Rs. 1 crore for 2% equity at a Rs. 50 crore valuation. Their pitch captivated the sharks, leading to an exciting deal with Ritesh Agarwal, who offered Rs. 50 lakhs for 3% equity along with Rs. 50 lakhs in debt at 8% interest for three years, valuing the company at Rs. 16.67 crore. Trajectory's unwavering commitment to quality and innovation is not just about selling pillows but about making everyday lives more comfortable — one journey at a time.

14. Kavi The Poetry-Art Project

Kavi The Poetry-Art Project, founded by Amit Balodi and Madhuri Balodi, is turning discarded glass bottles into timeless pieces of art while advocating for a greener planet. Based in Noida, this eco-friendly startup blends poetry with upcycled products to craft bespoke home décor and sustainable corporate gifts. Every creation tells a story — where art meets sustainability, transforming waste into beauty. The brand’s dedication to a zero-waste lifestyle has sparked a movement, inspiring consumers to embrace conscious living. Appearing on Shark Tank India Season 4 in episode 39, the founders sought Rs. 60 lakhs for 1.5% equity at a Rs. 40 crore valuation. Though they did not secure an investment, their poetic passion for sustainability resonated deeply with the sharks, who offered invaluable mentorship to help the brand grow. Kavi The Poetry-Art Project is not just a business, it's a heartfelt mission to weave art, nature, and purpose into every product, proving that even waste can become a masterpiece.

15. F2DF – Kisaan Ki Online Dukaan

F2DF – Kisaan Ki Online Dukaan, founded by Ishwar Sinhmar, Rahul Dhingra, Neeraj Sinhmar, and Monika Sinhmar, is empowering farmers by bridging the gap between rural producers and large-scale buyers. Based in Rohtak, Haryana, this online marketplace connects farmers directly to manufacturers and HORECA businesses, eliminating middlemen and ensuring fair prices for their produce. With a mission to uplift the agricultural community, F2DF not only facilitates commission-free trade but also provides training, expert consultations, and access to government schemes — making farmers self-reliant and boosting their revenue. Appearing on Shark Tank India Season 4 in episode 39, the founders sought Rs. 50 lakhs for 1% equity at a Rs. 50 crore valuation. Their vision to revolutionise India's agricultural supply chain secured a deal with Aman Gupta, who offered Rs. 50 lakhs for 2% equity along with Rs. 45 lakhs in debt at 10% interest for two years, valuing the company at Rs. 2.5 crore. F2DF – Kisaan Ki Online Dukaan is sowing the seeds of change, cultivating a future where farmers thrive and the nation’s agricultural backbone grows stronger.