Shark Tank India S4: Week 7 with Game-Changing Pitches & Heartfelt Stories That Stole the Show!

Shark Tank India Season 4 continues to captivate audiences with its mix of innovation, high-stakes negotiations, and heartwarming entrepreneurial journeys. Week 7 was as thrilling as the first week of the show, featuring diverse startups—from biofortified nutrition and cutting-edge healthcare devices to second-hand book marketplaces and AI-driven wearables. As passionate founders pitched their groundbreaking ideas, some walked away with life-changing deals, while others left with invaluable lessons and mentorship. Whether you’re a budding entrepreneur or a die-hard Shark Tank India fan, here’s a round-up of the most thrilling moments from the week that made waves in the tank!

1. Better Nutrition

Better Nutrition, founded by Prateek Rastogi and Aishwarya Bhatnagar, is on a mission to revolutionise daily diets with biofortified grains that naturally enhance nutrition without altering eating habits. Based in Lucknow, the company is bridging the gap in essential nutrients like zinc, iron, protein, and calcium by providing biofortified seeds to over 15,000 farmers. With a strong emphasis on sustainable farming, they ensure that both consumers and farmers benefit from healthier crops and better livelihoods. Their innovative approach caught the attention of Namita Thapar on Shark Tank India Season 4, where they sought Rs. 60 lakh for 1% equity. The negotiations were intense, with multiple sharks recognising the company’s potential, but it was Namita Thapar who secured the deal at Rs. 60 lakh for 1% equity along with a 0.5% royalty until the investment was recouped. Adding to their credibility, ace badminton player PV Sindhu invested an undisclosed amount in June 2024, further fuelling Better Nutrition’s expansion into R&D, production, and outreach. The founders, who amusingly met on Shaadi.com, have built a brand that not only enhances everyday nutrition but also empowers rural micro-entrepreneurs, ensuring that biofortified food reaches households across India. Their journey on Shark Tank India was both exhilarating and insightful, pushing them to refine their vision and take their mission of improving nutrition to new heights.

2. Pinq Polka

Pinq Polka is more than just a hygiene and lifestyle brand—it’s a movement towards comfort, confidence, and empowerment for modern women. Founded by Mandeep Singh, Gurdeep Kaur, and Manveen Sharma, the Delhi-based brand specialises in innovative personal care essentials, from nipple covers and breast tapes to sanitary pads and sweat pads, ensuring that women feel at ease in every situation. What started as a mission to make “those days” easier has now evolved into a comprehensive range of lifestyle staples that prioritise hygiene without compromising on convenience. The company made its way to Shark Tank India Season 4, seeking Rs. 1 crore for 2.5% equity at a valuation of Rs. 40 crore. The sharks were intrigued by the brand’s dedication to women’s wellness, but despite a compelling pitch, the founders left without a deal. However, their time on the show was far from a loss. The invaluable mentorship and strategic insights they received have propelled Pinq Polka towards even greater expansion. What sets them apart is not just their commitment to product innovation but also their deep-rooted social responsibility. With every online purchase, they donate sanitary pads to underprivileged women, fostering a culture of giving. Pinq Polka reflects the vibrant and dynamic millennial woman—bold, independent, and unafraid to prioritise self-care. While they may not have secured a deal on Shark Tank India, their journey is far from over, and the future of feminine hygiene in India looks brighter with Pinq Polka leading the way.

3. Vibrasense

Vibrasense is changing the landscape of diabetes care with its cutting-edge, battery-powered device designed to detect peripheral neuropathy and prevent diabetic foot complications. Developed by Nishant Kathpal under Ayati Devices Private Limited, Vibrasense offers a revolutionary approach to screening for neuropathy, helping doctors make faster, more accurate diagnoses while allowing patients to monitor their condition effectively. On Shark Tank India Season 4, Nishant Kathpal sought Rs 1 crore for 2% equity at a valuation of Rs. 50 crore. The pitch was met with great enthusiasm, with Namita Thapar and Peyush Bansal recognising the potential impact of the device in preventing foot amputations among diabetics. After an engaging negotiation, Vibrasense secured a deal at Rs. 1 crore for 4.76% equity, bringing the company’s valuation to Rs. 21 crore. The star-tup, incubated at IIT Bombay’s SINE, has already received the prestigious BIRAC BIG Grant from the Government of India, solidifying its position as a game-changer in medical technology. With the ability to screen over 100 patients on a single charge, Vibrasense is set to transform diabetic care in India. The investment and mentorship from Namita Thapar and Peyush Bansal will be instrumental in scaling production and expanding market reach. As Vibrasense continues to innovate, its mission remains clear saving lives, one foot at a time, by making advanced neuropathy screening accessible to all.

4. Klimate

Klimate is tackling one of India’s biggest challenges—extreme heat. Founded by Ankush Yadav, Mukkabir Rahman, and Varsha K.J., this Delhi-based startup has created an innovative cooling vest designed to prevent heat fatigue and heat strokes among labourers and delivery workers. Inspired by the movie 3 Idiots, one of the founders, a 17-year-old high school dropout, took a bold step into entrepreneurship, proving that great ideas can come from anywhere. The vests use nine cooling packs that fit into special pockets, helping the wearer stay cool even in scorching temperatures. The founders entered Shark Tank India seeking Rs. 54 lakh for 3% equity, valuing their company at Rs. 18 crore. Despite their passion and potential, the sharks hesitated. Anupam Mittal acknowledged that they had already secured grants and mentorship and felt he couldn't add much value. Vineeta Singh, a runner herself, loved the idea but suggested they focus on reducing production costs. Namita Thapar praised their vision but said it was too early for investment. Ritesh Agarwal and Kunal Bahl advised them to create a structured business plan to refine their approach. While Klimate didn’t secure a deal, their pitch left a strong impression. Their commitment to making India’s workforce safer and more comfortable has already drawn significant attention, and with the right strategy, they could revolutionise personal cooling solutions. As they refine their business model, many are eager to see how this promising young team turns their vision into a nationwide movement.

5. NearBook

The rising cost of books shouldn’t be a barrier to education, and Sanjay Modi is on a mission to ensure it isn’t. His startup, NearBook, is a pre-revenue platform that connects buyers and sellers of second-hand books, making academic and general reading more affordable. The idea was born out of personal struggle—when Sanjay went to buy a book for his sister, the Rs. 1,600 price tag left him empty-handed. That moment sparked a realisation: second-hand books should be easier to find at fair prices. With no middlemen, NearBook allows direct transactions between buyers and sellers and even provides options for donating or renting books. Despite his father’s concerns—stemming from past business struggles—Sanjay pressed on, investing Rs. 6 lakh from his savings and loans to build the platform. On Shark Tank India, he asked for Rs. 40 lakh for 20% equity, valuing NearBook at Rs. 2 crore. While most sharks admired his passion, they hesitated due to the lack of revenue and scalability concerns. Just as Sanjay was about to leave empty-handed, Anupam Mittal stopped him. Seeing a younger version of himself in Sanjay, he offered exactly what was asked—Rs. 40 lakh for 20% equity. Anupam’s decision wasn’t just about numbers; it was about supporting a determined entrepreneur who reminded him of his own journey. Now, with over 6 lakh app downloads and 40,000 sellers, NearBook is rapidly growing into India's largest second-hand book marketplace. As the platform refines its monetisation strategy, Sanjay is proving that a strong vision—and a little help from the right mentor—can turn dreams into reality.

6. MemoTag

In a world where dementia is becoming an increasing concern, Reyansh, an 18-year-old entrepreneur, set out to make a difference with MemoTag—an AI-driven wearable designed to assist dementia patients and their caregivers. The device promised early detection of memory decline through voice analysis, geo-fencing to prevent wandering, fall detection, and even personalised reminders. Inspired by his grandfather’s struggles, Reyansh’s idea was powerful, but there was one major issue—there was no actual product. Entering Shark Tank India seeking Rs. 50 lakh for 5% equity (valuing MemoTag at Rs. 10 crore), he impressed the sharks with his branding but not with his execution. Vineeta Singh was the first to call him out, pointing out that the sleek packaging held nothing but an idea. Anupam Mittal initially showed interest but backed out after discovering that the claimed Rs. 5 crore in orders were just expressions of interest with no actual payments. Namita Thapar recognised the potential in the concept but felt it was far from being investment-ready. Meanwhile, Kunal Bahl and Ritesh Agarwal urged Reyansh to narrow his focus, warning that trying to do too much at once could lead to failure. While no deal was made, MemoTag’s appearance on the show was a masterclass in what not to do when pitching a startup. Investors need more than passion—they need proof. Despite this setback, Reyansh now has a golden opportunity to refine his product, build a working prototype, and return stronger. If he learns from this experience, MemoTag could still become a game-changer in dementia care.

7. Sudathi

Sudathi, the Gujarat-based online fashion brand, brought a splash of style to Shark Tank India in Episode 32 of Season 4. Founded by Hiren Lathiya, Viren Lathiya, and Darshan Lathiya, Sudathi is on a mission to make the latest fashion affordable and accessible to all. Specialising in high-quality sarees, kurtis, and western wear, the brand has built its reputation on textile excellence, trend-driven collections, and exceptional service. Their pitch was as bold as their designs—seeking Rs. 1 crore for 1% equity at a valuation of Rs. 100 crore. The sharks, impressed by Sudathi’s growing presence in the fashion e-commerce space, saw potential but had concerns about the valuation. After an intense negotiation, Anupam Mittal, Aman Gupta, and Peyush Bansal teamed up to offer Rs. 1 crore for 4% equity, valuing the company at Rs. 25 crore. The founders accepted, walking away not just with funding but also mentorship from some of India’s top business minds. With the sharks on board, Sudathi is now set to scale its operations and strengthen its brand, making quality fashion more accessible than ever.

8. HealthFab

HealthFab, the Karnataka-based startup, is transforming menstrual hygiene with its leakproof, reusable period panties. Founded by Sourav Chakrabarty, Kirti Bikram Acharjee, and Satyajit Chakrabarty, HealthFab entered Shark Tank India with a clear mission—to provide women with a sustainable, comfortable alternative to traditional menstrual products. Seeking Rs. 1 crore for 3% equity at a valuation of Rs. 33.33 crore, the founders showcased their innovative product, which offers up to 50 washes, absorbing up to 30ml of liquid without the need for pads or tampons. While some sharks questioned market adoption and pricing, the brand’s impressive sales growth won them over. Anupam Mittal, Vineeta Singh, Aman Gupta, and Peyush Bansal joined forces to offer Rs. 2 crore for 7% equity, bringing HealthFab’s valuation to Rs. 28.57 crore. With this investment, the brand not only secured financial backing but also strategic guidance from industry leaders. As the demand for eco-friendly menstrual solutions grows, HealthFab is poised to lead the revolution, making periods more sustainable and hassle-free.

9. Pie Matrix

Pie Matrix, a Delhi-based startup, set out to make stargazing accessible with its range of high-quality telescopes and binoculars. Founded by brothers Aman Chaudhary and Akash Chaudhary, the company offers telescopes priced between Rs. 4,000 and Rs. 2 lakh, catering to both beginners and astronomy enthusiasts. With a projected Rs. 15 crore in sales for the next year, the founders entered Shark Tank India seeking Rs. 1 crore for 3% equity, valuing their business at Rs. 33 crore. While their passion for astronomy was evident, the sharks raised concerns about the niche market size, scalability, and high valuation. Anupam Mittal showed some interest and offered Rs. 25 lakh for 5% equity, with Rs. 75 lakh as a loan at 12% interest. However, the founders countered with Rs. 75 lakh for 5% equity, which Anupam declined. Ultimately, Pie Matrix left without a deal, but their journey sparked curiosity about the growing Indian astronomy market. Despite the setback, the brand remains determined to bring the wonders of the universe closer to aspiring stargazers across the country.

10. Moderate

Hyderabad-based health and wellness brand Moderate made waves on Shark Tank India Season 4, Episode 33, with its game-changing approach to weight management. The founders entered the tank with a bold vision—helping individuals enjoy their favourite meals without worrying about calories, carbohydrates, or sugar spikes. Their flagship products, Calorie Crusher and Sugar Slayer, caught the Sharks’ attention with their promise to reduce up to 40% of carbohydrates and associated calories while also controlling post-meal blood sugar levels. The science-backed formulations, sleek packaging, and a growing demand for health-conscious solutions made Moderate an instant hit. The pitch sparked a heated discussion, with Aman Gupta and Vineeta Singh praising the brand’s modern, well-executed design. While the founders initially asked for Rs 50 lakh for 1.25% equity at a Rs 40 crore valuation, the final deal came in at Rs 1 crore for 5% equity, slashing the valuation to Rs 20 crore. The investment was secured from Aman Gupta, co-founder of boAt, and Kunal Bahl, co-founder of Snapdeal, who saw immense potential in the brand’s ability to tap into India’s growing fitness and wellness market. Bollywood actor and investor Huma Qureshi, who is not only an investor but also the Chief Product Evangelist of Moderate, celebrated the milestone, stating, “Moderate’s been my daily ritual, whether I’m on set or juggling life’s chaos. Really proud that our brand Moderate got a deal at Shark Tank India, but the real win is building something that works for real lives, mine included.” With a strong backing from industry experts and the star power of Huma Qureshi, Moderate is set to take the health-conscious market by storm, offering a guilt-free way to enjoy food while maintaining a balanced lifestyle.

11. DreamSmile Veneers

Mumbai-based DreamSmile Veneers turned heads on Shark Tank India Season 4, Episode 33, with its promise of an instant, painless, and affordable solution for imperfect teeth. Founders Dr. Amit Jha and Dr. Samir Parmar presented their revolutionary product—a custom-made, removable veneer that gives users a perfect smile without the need for expensive and invasive dental procedures. Designed for easy wear, DreamSmile Veneers allow users to talk, eat, and smile with confidence while covering gaps, stains, or misalignments. Despite the product’s appeal, the Sharks remained unconvinced about its long-term scalability and competitive edge in the market. Seeking Rs 80 lakh for 6% equity at a valuation of Rs 13.33 crore, the founders faced tough questioning from the panel, including Anupam Mittal, Vineeta Singh, Kunal Bahl, Aman Gupta, and Peyush Bansal. While they didn’t secure a deal, the DreamSmile Veneers team walked away with valuable insights and mentorship from the Sharks, which could help them refine their business model and strategy. Their Shark Tank India appearance has already boosted brand awareness, and the founders remain committed to their mission of making confident smiles accessible to all. With growing interest from customers looking for a cost-effective and convenient way to enhance their appearance, DreamSmile Veneers is set to continue its journey in the competitive world of dental cosmetics.

12. HireForCare

In one of the most emotionally charged pitches of Shark Tank India Season 4, Episode 33, Mumbai-based HireForCare captured the hearts of the Sharks and the audience. Founders Rajat Vij and Ram Niwas presented their vision for a platform dedicated to children with neurological disabilities, offering certified and verified nannies tailored for special needs care. As a single parent raising a child with cerebral palsy, Rajat Vij understands the struggles of finding the right caregivers, while Ram Niwas tragically lost his wife in a car accident just days before the pitch, making their mission deeply personal. Their ask of Rs 36 lakh for 3% equity at a Rs 12 crore valuation sparked an emotional discussion, with the Sharks recognising the dire need for such a service in India. The pitch took an unexpected turn when Vineeta Singh acknowledged her own biases, admitting she had assumed women would be behind a childcare business. Her words, “You are real role models for Indian men. Hats off to you all,” resonated deeply. Ultimately, all five Sharks—Anupam Mittal, Aman Gupta, Vineeta Singh, Kunal Bahl, and Peyush Bansal—offered a "friends and family" investment round of Rs 36 lakh for 5% equity at a Rs 7.2 crore valuation. The Sharks provided not only financial backing but also mentorship and strategic guidance to help HireForCare build a holistic ecosystem for special needs childcare. Kunal Bahl called them “strong,” while Anupam Mittal encouraged them to expand beyond just hiring services. As Rajat and Ram left the tank with an all-Shark deal, they carried with them more than just investment—they gained a network of mentors and the support of India’s leading entrepreneurs. With their platform already making a difference in the lives of children with autism, Down Syndrome, and other developmental challenges, HireForCare is set to create a lasting impact in the world of special needs caregiving.

13. MK

Founded by Bhupendra Narandas Mehta and Dr. Pramod Balkrishna Kangutkar, MK is electrifying the future of transport with its innovative three-wheeler electric vehicles. This Pune-based startup, established in 2022, is committed to revolutionising both passenger and cargo mobility with high-performance EVs that boast impressive speed, certified range, and robust load-carrying capacity. Their mission? To provide a sustainable and efficient alternative to conventional fuel-based transport. When they appeared on Shark Tank India Season 4, Episode 34, they sought Rs. 3.5 crore for 5% equity, valuing the company at Rs. 70 crore. Despite their passion and the promising potential of their EVs, they walked away without a deal. However, the experience proved invaluable as they received crucial feedback from sharks Ritesh Agarwal, Vineeta Singh, Kunal Bahl, Aman Gupta, and Namita Thapar. Their time on the show not only brought them national attention but also reinforced their dedication to leading India’s EV revolution. With sustainability at its core and a growing market for electric mobility, MK is charging ahead with unwavering determination, proving that the future of transport is indeed electric.

14. Palmonas

When Pallavi Mohadikar, Dr. Amol Patwari, and Shraddha Kapoor co-founded Palmonas, they set out to redefine jewellery for the modern Indian woman. Palmonas is India’s first demi-fine jewellery brand, offering luxurious yet affordable pieces that blend global fashion with Indian heritage. Their collection of tarnish-proof, waterproof, and hypoallergenic jewellery is perfect for daily wear, ensuring elegance without compromise. In Shark Tank India Season 4, Episode 34, the founders sought Rs. 1.26 crore for 1% equity at a valuation of Rs. 126 crore. Their pitch impressed the sharks, leading to a deal with Namita Thapar and Ritesh Agarwal, who matched their ask at the same valuation. While their jewellery sparkled under the studio lights, it was Shraddha Kapoor’s absence from the pitch that stirred curiosity among the sharks, with Aman Gupta jokingly questioning where she was. Despite the moment of humour, the brand’s undeniable potential secured a deal, further elevating its position in the market. With an ever-growing customer base and a commitment to crafting elegant, everyday jewellery, Palmonas continues to shine as a pioneer in the demi-fine jewellery space.

15. Madmix

For Gaurav Palrecha, snacking should be both delicious and healthy—no compromises! That’s the philosophy behind Madmix, a Mumbai-based brand that’s changing the way people snack. Offering baked, low-fat, and preservative-free munchies, Madmix is on a mission to make healthy eating enjoyable and accessible. In Shark Tank India Season 4, Episode 33, Gaurav sought Rs. 50 lakh for 1% equity, valuing Madmix at Rs. 50 crore. While the sharks loved the concept, Ritesh Agarwal countered with an offer of Rs. 50 lakh for 5% equity, bringing the valuation down to Rs. 10 crore—a deal that Gaurav accepted. With sharp business acumen and a keen understanding of consumer preferences, Gaurav secured not just funding but also valuable mentorship to scale his brand. Madmix has successfully carved out a space in the ever-growing health-conscious market, ensuring that snacking remains a tasty adventure without guilt.