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Another thrilling week of Shark Tank India Season 4 left business enthusiasts on the edge of their seats! From skateboard revolutionaries to guilt-free condiments, founders brought fresh ideas, bold valuations, and a fair share of controversy. Whether it was heated debates over sugar content, high-risk investments, or groundbreaking sustainability models, the sharks had their work cut out for them. Some walked away with game-changing deals, while others left empty-handed but with valuable lessons. Let’s dive into the must-know highlights of Week 6!
1. Skate Supply India
Ravinder Singh Walia and Jaspreet Kaur Walia rolled into Shark Tank India with a bold vision—to put India on the global skateboarding map. As the country’s largest wholesale skateboard distributor, Skate Supply India has already introduced 4,000 customers to high-quality skate gear in just 1.5 years. With exclusive rights to distribute products from 20 international brands, they’re catering to a niche yet passionate community of skaters. But was that enough to convince the sharks? The founders sought Rs 50 lakh for 2% equity, valuing their company at Rs 25 crore. Their pitch wasn’t just about numbers. They brought professional skateboarders for a live demo, wowing the panel with gravity-defying stunts. The sharks appreciated the passion but weren’t fully on board with the business side of things. The biggest red flag? The market size. While skateboarding is gaining momentum in India, it’s still miles away from mainstream sports like cricket or football. Aman Gupta questioned if the demand was strong enough to justify the valuation, while Anupam Mittal raised concerns about competition from global sporting brands. Another sticking point was revenue. Despite two decades in the skateboarding business, their manufacturing unit was only pulling in Rs 1.5–2 crore per year, which the sharks found underwhelming. Then came the dealbreaker a royalty clause. The sharks were willing to negotiate but wanted a share of every sale. The founders refused, believing it would squeeze their margins. And just like that, they walked away without a deal.
2. Utopian Drinks
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In an era where every brand claims to be “healthy,” Abhishek Sarwate and Shweta Tare Sarwate walked into Shark Tank India with a bold proposition—Utopian Drinks, a premium range of preservative-free, refined sugar-free juices and smoothies. With a clean-label promise and a focus on wellness, they sought Rs 40 lakh for 1.8% equity, valuing their company at Rs 22.22 crore. The pitch was sleek, the branding was sharp, and the drinks looked vibrant. But the sharks weren’t easily convinced. Namita Thapar was the first to fire off a question: “The WHO recommends 24g of sugar per serving. Your drink contains 25g. How is this a healthy alternative?” The founders countered that they used “healthy sugar,” but that argument didn’t sit well with the panel. Things got worse when the discussion shifted to their “D-tox” line. Namita wasn’t buying it. “How does this detox? There’s sugar in it.” Aman Gupta chimed in, accusing them of misleading branding, while Anupam Mittal took a jab at their marketing play: “Spelling it ‘D-tox’ doesn’t change the fact that it’s not detox.” Beyond the health claims, the sharks also questioned the brand’s positioning. With so many similar products in the market, what made Utopian Drinks stand out? Kunal Bahl wasn’t convinced the packaging or messaging was compelling enough to drive mass adoption. Ultimately, none of the sharks made an offer. Their reasons? Misleading health claims, weak differentiation, and questions over scalability.
3. Repeat Gud
Sometimes, great business ideas are born out of personal struggles. Isha Jhawar’s journey began in a Kota hostel, where she relied on processed foods and sugary sauces to make her meals bearable. The result? A health scare that led to kidney stones and weight gain. Determined to fix her diet, she started crafting homemade condiments without refined sugar or preservatives. What started as a personal experiment soon turned into a full-fledged business—Repeat Gud. By 2022, she had perfected her recipes after 172 trials, and in August 2024, she officially launched her first product. On Shark Tank India, Isha confidently pitched Repeat Gud as the future of guilt-free condiments. Her brand ditched harmful additives, offering a natural, jaggery-based alternative to commercial sauces. The sharks were intrigued, especially since one of their own, Viraj Bahl, founder of Veeba, was on the panel. Aman Gupta saw an opportunity for a spicy showdown, challenging Isha to a taste test against Veeba’s sauces. The result? A lively debate that had everyone at the edge of their seats. While the sharks respected Isha’s dedication, they had concerns. Scaling a premium, natural product in a market dominated by mass-produced brands wouldn’t be easy. Could Repeat Gud compete with established players while maintaining affordability? Despite these challenges, Isha’s pitch was a masterclass in branding—rooted in authenticity and a real consumer problem. Whether or not she secured a deal, Repeat Gud left an impression, proving that sometimes, the best business ideas are the ones that come straight from the heart (and kitchen).
4. Joyspoon
Mukhwas is a beloved tradition in Indian households, yet the market has long been dominated by unorganised local sellers with little focus on quality or hygiene. Enter Yash Mehta and Vaishali Mehta, the dynamic duo behind Joyspoon, who set out to revolutionise this industry. Their Ahmedabad-based startup offers a premium, health-conscious alternative, crafting Mukhwas from dry fruits, seeds, neem, and millets completely free from supari, artificial flavours, and preservatives. The founders' passion for purity and innovation landed them on Shark Tank India, where they pitched for Rs. 40 lakh in exchange for 1.5% equity, valuing Joyspoon at Rs. 26.67 crore. The sharks were intrigued but hesitant, questioning the niche appeal and premium pricing. However, Ritesh Agarwal recognised their vision and made a counteroffer—Rs. 40 lakh for 2% equity, valuing the company at Rs. 20 crore. The founders seized the opportunity, gaining not only funding but also strategic mentorship. Joyspoon is now set to take the Mukhwas market by storm, bringing a fresh, hygienic, and organic twist to a centuries-old tradition.
5. Bambinos.live
In a world where education is rapidly shifting online, Bambinos.live is redefining how children learn life skills. Founded by Gaurav Brar and Ashish Gupta, this Bangalore-based EdTech platform specialises in live virtual tutoring for pre-K to grade 6, covering everything from academics to wellness and mental health. Their mission? To make learning engaging, interactive, and accessible. Appearing on Shark Tank India, the founders sought Rs. 1 crore for 1% equity, valuing their company at Rs. 100 crore. While the sharks debated the scalability of their model, Anupam Mittal, Namita Thapar, and Ritesh Agarwal saw potential and made a joint offer: Rs. 1 crore for 1.5% equity plus 1% royalty until the investment was recouped, bringing the valuation down to Rs. 66.67 crore. The deal marked a turning point for Bambinos.live, providing not just financial backing but also strategic mentorship to accelerate growth. With its commitment to innovation in digital education, Bambinos.live is poised to shape the future of learning in India.
6. GoFig
Tackling the problem of food waste and sustainability, GoFig is on a mission to change how consumers view surplus and near-expiry FMCG products. Founded by Gaurav Shah and Disha Shah, this Pune-based startup partners with brands to offer customers discounted, short-dated inventory promoting both affordability and environmental consciousness. With clear transparency on expiry dates and a ‘green discount’ system, GoFig aims to make sustainable shopping mainstream. The founders pitched on Shark Tank India, seeking Rs. 50 lakh for 2% equity at a Rs. 25 crore valuation. However, despite their compelling vision, the sharks remained unconvinced about scalability and consumer behaviour challenges. No deal was secured, but the founders walked away with invaluable insights and mentorship. GoFig continues its journey to reshape the FMCG industry, proving that sustainability and smart shopping can go hand in hand
7. Gaon
Gaon is a brand that brings the rich, rustic flavours of India’s heartland straight to the table, celebrating the essence of ethnic and regional cuisine. Founded by Alok Ranjan, Gaon is a multi-brand food company based in New Delhi, specialising in authentic Rajasthani, Bihari, and other traditional Indian delicacies. It captures the spirit of village life, offering a nostalgic culinary experience that transports people back to the roots of Indian culture. When Alok Ranjan stepped onto the Shark Tank India stage in Season 4, Episode 27, he sought Rs. 80 lakhs for 4% equity at a valuation of Rs. 20 crore. His pitch impressed the sharks with its strong brand ethos and commitment to preserving India's rich food heritage. The negotiations were intense, but ultimately, he secured a deal with Anupam Mittal and Vineeta Singh, who offered Rs. 80 lakhs for 8% equity, bringing Gaon’s valuation to Rs. 10 crore. This investment, along with the strategic mentorship from the sharks, is set to propel Gaon towards greater reach and impact, making authentic Indian cuisine more accessible across the country. As audiences eagerly await the next episode, Gaon’s journey stands as a testament to the growing demand for regional Indian foods and the potential of preserving tradition through innovation.
8. FundooLabs
FundooLabs is on a mission to make science fun, interactive, and accessible for children. Founded by Naitik Chotai, this Gujarat-based company creates DIY science kits and sensory toys that inspire young minds to explore, experiment, and learn. From slime-making to snow-creation kits, FundooLabs transforms everyday scientific concepts into engaging hands-on experiences for children aged 3 to 14. Appearing on Shark Tank India Season 4, Episode 27, Naitik Chotai sought Rs. 60 lakhs for 4% equity at a valuation of Rs. 15 crore. His pitch captivated the sharks as he demonstrated how FundooLabs ignites curiosity and cognitive development in children. After an intense negotiation, he secured a deal with Anupam Mittal and Aman Gupta, who offered Rs. 66 lakhs for 7% equity, valuing the company at Rs. 9.43 crore. With the backing of these seasoned investors and their business acumen, FundooLabs is poised for rapid expansion, bringing the joy of scientific discovery to even more young learners across India. As the buzz around Shark Tank continues, FundooLabs’ success story serves as a reminder of how innovation and education can go hand in hand to shape a brighter future.
9. Eri Weave
Eri Weave is redefining sustainable luxury with its exquisite handwoven eri silk products crafted with care in the heart of Meghalaya. Founded by Lebaini Rymbai and Laishah Rymbai, this brand specialises in eco-friendly, thermoregulatory eri silk fabrics, including scarves, shawls, and yardage materials. Eri silk, known for its unique ability to adapt to different temperatures, is naturally durable and organically dyed, making Eri Weave a pioneer in ethical and sustainable fashion. When the founders appeared on Shark Tank India Season 4, Episode 27, they sought Rs. 20 lakhs for 12% equity at a valuation of Rs. 1.67 crore. Their commitment to preserving indigenous craftsmanship while offering high-quality, sustainable textiles won the admiration of the sharks. After an insightful discussion on the potential of handloom textiles in modern fashion, Anupam Mittal and Namita Thapar sealed the deal, offering Rs. 20 lakhs for 12% equity, matching the company’s initial valuation. With this investment, Eri Weave is set to expand its reach, bringing the rich legacy of North East India's textile heritage to a broader audience. As the brand embarks on its next chapter, its success on Shark Tank is a testament to the growing appreciation for sustainable, handcrafted fashion in India and beyond.
10. Offmint
Ashutosh Roy and Rani Ahluwalia walked into the Shark Tank India arena with a bold vision—to make high-street fashion stylish, affordable, and accessible for all. Their brand, Offmint, a multi-category unisex fashion label, has been turning heads with its trendy range of jackets, dresses, t-shirts, and accessories. Hailing from Uttar Pradesh, the duo sought Rs. 10 lakh for 1% equity, valuing Offmint at a staggering Rs. 10 crore. But the sharks had a different plan. After an intense round of negotiations, they managed to strike a deal with Aman Gupta, Anupam Mittal, Namita Thapar, Vineeta Singh, and Peyush Bansal—securing Rs. 10 lakh for 4% equity, setting Offmint’s valuation at Rs. 2.5 crore. The funding, along with invaluable mentorship from the powerhouse panel, is set to catapult Offmint to greater heights. With a commitment to quality and innovation, Offmint is now poised to make its mark in the competitive fashion landscape, promising customers a blend of style and affordability like never before.
11. NeuraSim
In a world where technology is reshaping healthcare, Dr. Ramesh S Ve and Mr. Maciej Kossowski introduced NeuraSim, an innovative virtual reality solution dedicated to vision therapy. Their breakthrough product, Bee VeeTM, is a CE-certified immersive VR therapy designed to treat conditions such as amblyopia (lazy eye), squint eyes, headaches, and other eye movement disorders. Appearing on Shark Tank India Season 4, the Karnataka-based entrepreneurs sought Rs. 1 crore for 8% equity, valuing NeuraSim at Rs. 12.5 crore. Despite delivering an impressive pitch, the sharks decided not to bite, and no deal was secured. However, the episode was far from a loss. NeuraSim walked away with invaluable feedback and mentorship, setting the stage for future growth. With expertise spanning neuroscience, dichoptic therapy, and stereopsis training, NeuraSim is on a mission to redefine eye care. While the sharks may have passed, the market certainly won’t, as NeuraSim continues its journey toward revolutionising vision treatment.
12. The Paleoo Bakes
Mumbai-based Simran Bapu and Tina Bapu brought sweetness to the Shark Tank stage but with a healthy twist. Their brand, The Paleoo Bakes, is revolutionising desserts by replacing refined flour with almond flour and sugar with stevia, offering gluten-free, dairy-free, and sugar-free delights without compromising taste. From cakes and cheesecakes to protein bars, every treat is a guilt-free indulgence. Seeking Rs. 1 crore for 6.5% equity at a valuation of Rs. 15.38 crore, the duo impressed the sharks with their passion for clean eating. After a round of tough negotiations, they secured a deal with Anupam Mittal and Vineeta Singh for Rs. 1 crore for 9% equity, plus a 1% royalty until Rs. 1 crore is recouped, setting the final valuation at Rs. 11.11 crore. The funding, coupled with strategic mentorship, is set to propel Paleoo Bakes into a household name for health-conscious consumers. As they continue their journey, one thing is certain—desserts will never be the same again!
13. Chokhat
Prachi Bhatia stepped onto the Shark Tank India Season 4 stage with her brand, Chokhat, an elegant home décor business inspired by nature and traditional craftsmanship. Chokhat’s handcrafted serveware and décor pieces exude warmth, comfort, and a sense of belonging, redefining affordable luxury in the Indian home décor industry. Seeking an investment of Rs. 50 lakh for 7% equity at a valuation of Rs. 7.14 crore, Prachi impressed the sharks with her meticulous designs and deep understanding of aesthetics. The episode turned intense as the sharks debated overvaluation and scalability, but in the end, Anupam Mittal and Peyush Bansal sealed the deal with Rs. 30 lakh for 10% equity, alongside Rs. 20 lakh debt at a 10% interest rate for one year, bringing Chokhat’s final valuation to Rs. 3 crore. The investment, along with strategic mentorship from the sharks, positioned Chokhat as a rising star in the Indian home décor space. With its charming collection of tableware, kitchen décor, and festive gifting options, Chokhat is rapidly gaining popularity among homeowners looking for a touch of sophistication at an affordable price.
14. Zenma Coffee
For coffee lovers who crave barista-quality brews without the hassle of expensive machines, Zenma Coffee is a game-changer. Karan Khurana and Sheena Khurana, the masterminds behind this innovative brand, walked into Shark Tank India Season 4 with their unique ‘meltable’ coffee shots, designed to bring the café experience into every home. The Delhi-based company sought Rs. 60 lakh for 3.5% equity, valuing their business at Rs. 17.14 crore. The sharks were intrigued by the concept of a speciality coffee that melts effortlessly into cappuccinos, americanos, or mochas, making brewing quick and simple. Despite a strong pitch, Zenma Coffee couldn’t secure a deal, but the founders walked away with invaluable insights from the sharks. Their commitment to quality and convenience remains their strongest asset, ensuring that coffee enthusiasts across India can enjoy rich, aromatic brews without needing a barista’s expertise. As the brand continues to grow, its mission to simplify premium coffee-making at home is capturing the attention of caffeine aficionados nationwide.
15. The Elefant
Every parent dreams of an engaging, hassle-free way to keep their child entertained and intellectually stimulated. Enter The Elefant, a Mumbai-based modern toy and book library founded by Sourabh Jain and Shristi Padia Jain. Their innovative subscription model allows parents to access high-quality, expert-curated toys and books, swapping them as their child’s interests evolve. Seeking Rs. 60 lakh for 1% equity at a whopping Rs. 60 crore valuation, Sourabh and Shristi made a bold ask on Shark Tank India Season 4, sparking a lively debate among the sharks. While the business model impressed, valuation concerns prevented a deal from closing. However, Elefant’s pitch successfully highlighted a growing need for sustainable and cost-effective playtime solutions in India. The brand’s simple yet effective model of subscribe, order, and swap ensures that children always have fresh, engaging toys without the clutter or expense of constant new purchases. With a mission to make parenting easier while enriching childhood experiences, The Elefant continues to make waves in the industry, proving that playtime can be exciting, limitless, and, most importantly, stress-free.