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India’s tourism scene is still in its early days compared to major global destinations, but that is exactly what makes it so exciting. There is enormous potential waiting to be explored. More and more Indians are seeking adventure, and this trend is only set to grow in the years ahead. You can already see a shift happening with the younger generation. Priorities are changing fast as people want to try new things, pick up hobbies, and focus more on their own health and wellbeing.
This is where scuba diving comes in. For some, it is about the thrill and rush. For others, it is a sense of calm, almost like a form of therapy. For many, it turns into a life skill or even a way of living. India boasts miles of untouched coastline, and with the government gradually opening doors through policy changes, the country is well-positioned to make its mark on the global diving map. If you’re looking for the next big thing in tourism, keep an eye on scuba diving. I believe it offers everything people are searching for today, from adventure and wellness to truly unforgettable experiences. Here are the things to keep in mind:
Know the Market Potential for Scuba Diving in India
India’s diving market is expanding rapidly. Younger generations are shifting away from traditional holidays in favour of adventure and experience-based travel. With over 7,500 kilometres of coastline, countless islands, and a relatively untouched dive destination, the opportunities are vast.
While India is still in its early stages compared to established diving hubs like Thailand or the Maldives, domestic tourism is booming. An expanding middle class, higher disposable incomes, and a growing curiosity for new activities mean scuba diving is poised for significant growth. Regions such as the Andaman Islands, Lakshadweep, Netrani, and Pondicherry are already seeing increased interest, but much of the country’s coastline remains an untapped market.
Get the Right Training and Certifications
Safety and quality training are non-negotiable foundations for a dive business. As a PADI Course Director and Examiner, I have seen how proper training not only keeps divers safe but also inspires them to continue diving long-term. From beginner certifications to professional-level training, including specialities such as freediving and technical diving, PADI offers clear pathways for growth. This ensures divers can progress at their own pace, based on their interests, fitness level, and available time.
Setting Up Operations and Safety Protocols
For over 60 years, PADI has worked to make diving safer, delivering structured programs that have resulted in more than 30 million certifications worldwide. This proven track record is at the heart of the PADI Advantage. Affiliating with the world’s largest dive training organisation gives your business instant credibility and global recognition.
Contrary to popular belief, a dive centre doesn’t need to be located right on the ocean. Some of the most successful PADI operators worldwide are landlocked, using pools for confined-water training and offering trips to open-water sites.
To set up, you’ll need:
- Diving and safety equipment that meets PADI standards.
- Access to a pool or confined-water space.
- A classroom for theory lessons.
- Certified PADI Instructors and Divemasters.
- Emergency equipment and protocols.
- Once these essentials are in place, registering as a PADI Dive Centre or Resort
opens the door to resources, training materials, and global support. Learn more
about the various business levels and business planning with PADI. - Market to the Right Audience: If there’s one lesson I’ve learned running dive centres across continents, it’s that diving isn’t sold through photos alone - it’s sold through the feeling and the
experience. Marketing strategies that worked a decade ago no longer apply. Today’s divers, shaped by post-COVID travel habits and digital media, require fresh
approaches. Mindsets also vary. Beginners often seek excitement and discovery, while experienced divers may want conservation-focused programs or advanced training. The key is matching the right product to the right audience. - Grow Through Partnerships and Tourism
Globally, the fastest-growing dive destinations - from Bali to the Maldives - have shown that success comes when dive operators, resorts, and tourism boards work together. By integrating scuba diving into broader tourism packages, visitors stay longer and spend more, creating sustainable benefits for local communities as well as operators.
In India, we’re already seeing positive steps in the Andaman Islands, where local administration is actively promoting diving as part of the region’s tourism identity. The more diving is positioned alongside cultural and natural attractions, the more it can thrive as a mainstream activity. PADI offers guidance on building these partnerships and aligning your business with the wider tourism ecosystem.
Final Thoughts
Starting a scuba diving business in India requires passion, planning, and commitment to safety and quality. With the right training, a solid operational foundation, smart marketing, and strong tourism partnerships, you can build a sustainable and rewarding venture. By choosing PADI, you gain not just training and certification frameworks, but the credibility, resources, and global recognition that come with the world’s most trusted dive training organisation. With industry-leading member support and proven business tools, partnering with PADI gives you the best chance of success in this growing market - helping you turn a love for the ocean into a business that inspires and endures.
This article has been written by Vinod Bondi, PADI Regional Manager (India).