Global Hair Expert Brand Schwarzkopf Professional, a player of Hair Expertise and Innovation, recently partnered with the man of the moment Jim Sarbh as their 'Mane Man'. Seen in the brand's latest signature campaign, Jim with his piercing eyes, sculpted cheekbones and tight curls personifies the brand's ethos of innovation, disruption and empowerment.
Jim Sarbh joins the graceful and elegant Mira Kapoor as they team up with Schwarzkopf Professional. In the latest campaign starring Jim, the actor can be seen being his witty self, attuning to the brand's name, cheekily learning the ropes of the brand. With this campaign, the brand aims to widen its reach in the Indian market and bank on the actor’s popularity to expand its customer base in the luxury haircare segment with products like goodbye yellow shampoo.
Commenting on his association Jim Sarbh said "I am excited to kickstart my association with Schwarzkopf Professional."
Elaborating further on this association, Mr. Kartik Kaushik, Country Head - Henkel Consumer Brands, India and South Asia Export Markets says, “We are delighted to partner with the talented powerhouse Jim Sarbh, who will tread our brand journey breaking one norm at a time."
Commenting further on this, Shama Dalal, Head of Marketing, Henkel Consumer Brands said “We are thrilled to platform our brand voice through our recent collaboration with Jim Sarbh."