Post match innings: Sachin Tendulkar's investments in businesses and sporting leagues!

The god of cricket was known for hitting pitch-perfect straight drives during his cricketing career but this elegance of his continues in the entrepreneur world as well. After retiring from the world of cricket as one of the finest batters, he started his journey as an active investor in many brands and even ventured into some businesses of his own. The 100-century record holder has at least dozens of brands in his portfolio of business and investments. Let’s have a look at them as the master blaster completes 51 years of his age. 

1. Tendulkar’s and Sachin's

Sachin started a restaurant of his own named Tendulkar’s in collaboration with celebrity hotelier Sanjay Narang in 2002. Right after this, they opened other outlets in Mumbai and Bangalore named Sachin’s but unfortunately, the eateries did not work well and had to be closed down. 

2. Sach and S Drive

Very evident from their names, Sach and S Drive are two brands from the Future Group and Manipal Group in which the Indian cricketer bought a stake in 2017. He was an active stakeholder in both firms, which provide a variety of sports, fitness, and healthcare products but unfortunately, they both are non-operational at the moment. 

3. SRT Sports Management Private Limited 

SRT which stands for Sachin Ramesh Tendulkar is a premier sports management organisation that is managed by the cricketer. The venture was started by Sachin and his wife Anjali Tendulkar. This management also has a Sachin Tendulkar Foundation under its wings which works with institutions and municipal hospitals that provide healthcare at affordable costs to underprivileged children and provides educational and sports training to kids of those sections in the society.  

4. Tendulkar Middlesex Global Academy (TMGA)

TMGA is a joint venture between Middlesex Cricket and SRT Sports Management Ltd which provides young girls and boys between the ages of 9 and 14 an opportunity to learn cricket from both institutions.

5. JetSynthesys 

The legend has a few collaborations with the gaming, digital entertainment and social community platform - JetSynthesys. He started his own venture known as 100MB along with cricket games like Sachin Saga Cricket Champions and Sachin Saga VR with this company. After this, he became the strategic investor of the firm by investing an amount of $2 million in 2021.

6. True Blue 

Men’s clothing brand - Ture Blue was launched in 2016 as a joint venture between Sachin Tendulkar and Arvind Fashion Brands Limited. The menswear brand is known for its authentic Indian cloth-making methods with a blend of Western dying techniques. 

7. Smartron

The Internet of Things (IoT) brand from Hyderabad was backed by Sachin Tendulkar when he invested an undisclosed amount in 2016. He was also the brand ambassador of the brand for promoting their smartphones. 

8. Spinny 

The Mumbai boy made an investment in the car-selling app in 2021 with an undisclosed amount while being the brand ambassador of the brand back then. 

9. Musafir 

Sachin Tendulkar once held a 7.5% stake in the experience travel company Musafir. After a few years in business, the ex-cricketer withdrew from the partnership, receiving 25 crore Indian rupees. Of this amount, one crore was paid for serving as the brand’s face each year, while the remaining 20 crores were for his equity.

10. Unacademy 

The former Indian cricketer got into a strategic partnership with the Bengaluru-based education tech startup, Unacademy in 2021, and was also been roped in as its brand ambassador.

11. Smaaash Entertainment

The cricketer invested and owned a stake of 13% in the arcade gaming centre, Smaaash Entertainment back in 2013.

Investments by Sachin in Sports Leagues

1. Indian Super League - Kerala Blasters 

The Cricketer showed his interest in football when he bought a stake in the Indian Super League team Kerala Blasters along with the businessman Prasad Potluri in 2014. But after 4 years of successful collaboration, the stakes of the team are in multiple hands under Magnum Sports Private Limited, with industrialist Nimmagadda Prasad, film actor Chiranjeevi, Indian film producer Allu Arvind and Nikhil Bhardwaj.

2. International Tennis Premier League

People who are avid fans of Sachin Tendulkar might know his love for tennis. He extended his passion for the game through an investment in the International Tennis Premier League with entrepreneur Prasad V. Potluri. Regretfully, in 2016 the league had to close due to financial troubles. 

3. Indian Street Premier League

In his most recent investment, the Mumbai-based cricketer became a strategic partner of the Indian Street Premier League (ISPL), a T10 cricket league. Sachin plays a pivotal role in advising and shaping the format of this innovative new T10 cricket format as a core committee member.

4. Badminton Premier League - Bengaluru Blasters 

The star batter was once the co-owner of the Premier Badminton League (PBL) franchise Bengaluru Blasters along with Tollywood film star Chiranjeevi. Later in 2018, just after 2 years of his ownership, the venture was taken over by Matrix Badminton Teamworks Pvt. Ltd. and the team was renamed to Bengaluru Raptors.

5. Pro Kabaddi League 

It was reported that the cricketing legend was the owner of the Chennai-based team in the Pro Kabaddi League. He shared the partnership with Nimmagadda Prasad, Allu Arjun, and Ram Charan, all of whom have varying ownership percentages in this team.