From Stranger Things to Gilmore Girls Get Your Hands on the Coolest Merch by Homegrown Brands!

If your idea of self-expression is quoting sitcoms, wearing band tees, or sipping coffee from a mug inspired by your favourite show, you’re officially part of the pop-culture tribe. And, luckily for us, Indian merch brands have stepped up big time — giving fans everything from comfort wear to collector-worthy pieces without the long wait for international shipping. This article is all about the coolest, quirkiest, pop culture inspired merch you can get right now. And of course, leading this universe is the show that simply refuses to stop trending. 

1. Demogorgon Tee by The Souled Store

The Souled Store, one of India’s most popular destinations for officially licensed pop-culture apparel, has truly made Stranger Things its playground. If you're looking for Stranger Things merch options in India. then check out the Demogorgon women’s T-shirt as it's the perfect example. It’s bold, eye-catching, and instantly recognisable. Fans don’t even need to look twice — they’ll just point and say, “Hawkins?” And that’s the whole charm. Then there’s the Eleven romper playsuit, a playful yet wearable ode to the show’s most iconic character. 

Price: Demogorgon Tee Shirt - Rs. 799 | Eleven Romper Playsuit - Rs. 1249

2. Stranger Things Mug from Over The Culture

But merch isn’t limited to clothing. OverTheCulture, a homegrown brand that specialises in lifestyle collectables and stationery, brings Stranger Things into your daily routine with their themed mug. Whether you’re drinking coffee, chai, or something stronger because your day feels like the Upside Down, this mug adds just the right dose of fandom without being loud.

Price: Rs. 299

3. Metallica with Kadak Merch

Kadak Merch has made a name for itself by tapping into India’s rock and metal fan community — a group that loves bold designs and tour-inspired aesthetics. Their Metallica California Tour ’94 T-shirt feels like the kind of merch you’d pick up at an actual concert. Classic black, vintage tour-type print, and that unmistakable band logo. Kadak’s identity lies in creating merch that feels authentic, not watered down. So if you’re the type who listens to “Master of Puppets” on full volume or was thrilled when Metallica became part of Stranger Things lore again, this tee is the perfect crossover purchase.

Price: Rs. 699

4. FRIENDS Nostalgia from OverTheCulture

You never really stop being a FRIENDS fan, do you? OverTheCulture understands that perfectly. Their “I’ll Be There For You” bookmark is simple, sweet, and sentimental — the kind of item that quietly slips into your everyday life. The brand focuses on subtle, thoughtful pieces that spark joy without yelling “I am a fan!!” from across the room. It’s minimal merch done right — and ideal for readers who like a little Chandler or Monica energy between chapters.

Price: Rs. 29

5. Jungkook Poster for K-pop Lovers

OverTheCulture again shines in another fandom category: K-pop. Their Jungkook poster is colourful, crisp, and designed for fans who take wall art very seriously (because let’s face it, K-pop stans don’t do anything half-heartedly). Indian brands have begun catering to this fandom with more nuance, and posters like these let fans decorate their rooms with the same vibrancy seen in music videos.

Price: Rs. 129

6. Cinephile Icons from Fully Filmy

If you love films enough to dissect scenes, quote directors, or argue about cinema movements, Fully Filmy is your spiritual home. Their collections celebrate storytelling, filmmaking, and film culture with clever references and bold designs. The Greta Gerwig T-shirt is a nod to contemporary auteurs and modern film lovers, while the Barbenheimer tee captures one of pop culture’s biggest moments — the theatrical double event that broke the internet. Fully Filmy’s style is confident, opinionated, and perfect for people who treat films as a lifestyle, not a hobby.

Price: Greta Gerwing Tee - Rs. 750 | Barbenheimer Tee - Rs. 750

7. Brooklyn Nine-Nine Energy with Aaramkhor

Aaramkhor is known for its breezy, youthful vibe — T-shirts that feel relaxed and fun, with designs that speak directly to modern Indian fans. Their Brooklyn Nine-Nine tee is clean, classic, and filled with the show’s signature charm. It’s the kind of merch that fits seamlessly into everyday fashion while still giving you that “NOICE” energy.

Price: Rs. 899

8. Bollywood Icons from Nukkad Studios

What Stranger Things is to global fandoms, Bollywood is to Indian culture — and Nukkad Studios taps into that beautifully. Their oversized T-shirts are bold, colourful, dramatic, and basically wearable pop art. The Rekha Knife tee is pure diva-iconography, a cult favourite among fans who love dramatic imagery. Meanwhile, the Bollywood Divas tee celebrates the queens who shaped Indian cinema. Nukkad’s designs scream personality and are perfect for people who want their T-shirts to be conversation starters.

Price: Rekha Knife Tee - Rs. 1,199 | Bollywood Divas Tee - Rs. 1,199

9. Gilmore Girls Aesthetic by The Umbrella Store

The Umbrella Store combines aesthetics with fandom cues through their lifestyle merch — and nothing represents that better than the Luke’s Diner–themed mug. With a wooden lid and glass straw, it matches the cosy, caffeine-fuelled tone of Gilmore Girls. If you ever wished you lived in Stars Hollow or secretly judge coffee on a “Lorelai approved?” scale, this tumbler is your soulmate.

Price: Rs. 399

10. Dunder Mifflin Tee from The Banyan Tee

The Banyan Tee focuses on soft fabrics and clean, fandom-forward designs. Their The Office–inspired tee is simple, wearable, and instantly recognisable. Perfect for anyone stuck in corporate life who copes by imagining they're being filmed for a documentary.

Price: Rs. 799

11. Modern Family Cam & Stella Tee from Frankly Wearing

Frankly Wearing specialises in minimal, design-driven pop culture references — and their Cam & Stella T-shirt is one of their sweetest pieces. It’s the kind of merch that fans love because it’s niche, wholesome, and instantly warms the heart.

Price: Rs. 599