If you've ever walked into a MINISO and felt like buying everything just because it looks cute, you’re not alone. That Pinterest-worthy pastel palette, the minimalist fonts, the kawaii vibes—it’s a dream for every stationery lover. But here's a fun twist: you don't need to head to an international chain to get your aesthetic fix. Say hello to Indian stationery brands that give you those same dopamine-decor vibes but with a desi twist. Whether you're hunting for cute stationery under Rs. 200 or unique stationery items for school, this list is your shortcut to a cart full of joy
Paperholic
Step into the pastel paradise of Paperholic, where every diary, notepad, and money envelope feels straight out of a Pinterest board. This Indian brand nails the art of mixing cute stationery with custom luxury. Think gold-foiled borders, handcrafted finishes, and gift boxes that look like they belong in a shaadi mood board. Whether you’re sending shagun in their Ginni Boxes or journaling your drama-filled week in their planners, you’ll feel a mix of nostalgia and modern glam. With playful patterns and vibrant hues, their aesthetic stationery sets don’t just sit on your table – they practically perform. Prices vary depending on how fancy you want to get, but if you're after unique stationery gifts or Pinterest stationery design vibes, Paperholic is a safe bet for stationery lovers looking for cute stationery items made in India with a whole lotta dil.
Alicia Souza
If stationery could laugh, it would sound like an Alicia Souza product. Bursting with happy doodles, pastel palettes, and quirky quotes, her planners and sketchbooks make the daily grind look adorable. Based in Bengaluru, Alicia Souza brings everyday moments to life with notebooks that feature pets, plants, and chaat cravings. Her work feels like an inside joke with your best friend – cute, relatable, and totally screenshot-worthy. Everything from her stickers to magnets is made in India and created to bring joy without burning a hole in your wallet. Whether you’re looking for aesthetic stationery under Rs. 200 or want a cheerful gift for an art lover, Alicia Souza’s line is a warm hug in stationery form.
Dots and Doodles
For those who like their stationery as extra as their mood swings, Dots and Doodles brings the drama in the best way. This Delhi-based brand creates personalised pencils, wax seal sets, and notepads that make "dear diary" feel like a declaration. Their illustrated designs swing from botanical to Bollywood-glam with eco-conscious charm – thanks to FSC-certified paper and made-to-order production. Co-founded by Krisha Seth and Yamini Gandhi, Dots and Doodles is your go-to for sustainable gifting with a personalised twist. If you're into unique stationery items for school or want gifts that scream "you totally get me", this brand delivers the vibes with zero guilt.
Confetti Paper Studio
Confetti Paper Studio is the mood board you didn’t know your desk needed. This Pune-based stationery boutique is basically a soft-girl dream brought to life with yellow gingham, dainty florals, and buttery pastel organisers. Built by two stationery-obsessed women, their planners and journals add structure without stealing your joy. Perfect for Pinterest lovers and fans of aesthetic stationery sets, Confetti is functional but make it fashion. Whether you're planning world domination or your grocery list, there's something weirdly satisfying about scribbling it all down on paper that’s this pretty.
The Sparkle Story
If your stationery doesn’t have a pom-pom, is it even worth it? The Sparkle Story answers that with food-shaped erasers, pastel notebooks, and pens that look like they belong in a candy store. Born in Mumbai and run by Priyanka Jain, this brand celebrates nostalgia and adds sparkle (literally) to everyday items. It’s fun, it’s functional, and totally fits in with your Pinterest stationery dreams. Whether you’re buying for a kid or unleashing your inner child, The Sparkle Story makes aesthetic stationery feel like a mini party on your desk. Think cute stationery Korean vibes but straight from India with a wink.
Lemonade India
For those who want their stationery to say "I’m different" but also "I’m affordable", Lemonade India brings the sass. From desk accessories to personalised paper clips and stamps, their stuff is vibrant, customisable, and gives your workspace a solid aesthetic upgrade. Based in Mumbai and led by Gunjan Malhotra, this brand is all about mixing function with flair. Whether you’re designing corporate gifts or just want your name embossed on something fancy, Lemonade lets you do it with a low MOQ. So if you’re after cute stationery under Rs. 200 or gifting ideas for that picky artist friend, sip some Lemonade (figuratively).
The June Shop
Not just a pretty face, The June Shop is where Gen Z aesthetics meet full-blown function. From magnetic boards to cute notecards and wooden paper clips that scream "Pinterest queen", this Kolkata brand offers stationery that doubles as decor. Founded by Pranav Jain and Rishav Nahaata, and led by Vansikha Nahata, The June Shop curates everything you need for that desk glow-up. With prices that don’t break the bank, their cute and quirky products make impulse buying feel like self-care. Whether you're a student, a doodler, or a serial list-maker, this is one shop you’ll keep scrolling (and shopping).
So next time your inner stationery hoarder wakes up, you know where to click.
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