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Three things define Onam—vibrant gatherings, festive decor, and fab outfits. Whether you're a proud Malayali or just vibing with banana chips and avial, we've rounded up some amazing homegrown brands and labels that are keeping the spirit of Onam alive. From handloom sarees and printed mundus to dreamy co-ords and floral fits, these brands with their Onam outfits blend tradition with trend—perfect for your sadhya ‘fit check!
Kritee
From pookalam mornings to sadhya afternoons, you can float through Onam in florals, fabrics, and feelings with picks from this brand. Kritee by Sruthi Chand is a designer label that offers ethnic and western wear in simple patterns and crafts like Hakoba and soft fabrics like cotton and malai chanderi.
Susan Lawrence
Susan Lawrence is a contemporary womenswear label founded in 2020 by Divya Raju, offering elegant occasion wear for modern women. The brand focuses on clean lines and timeless silhouettes, designed for special events and gatherings. For Onam, you can pick from a variety of outfits like dresses, skirts and co-ord sets in different styles.
MyDesignation
MyDesignation is a Kerala-origin fashion brand celebrating individuality through a fusion of traditional art and contemporary design. Guided by the ethos “Wear your vibe”, it offers timeless, high-quality apparel crafted to empower self-expression the world over. From mundu to fun printed shirts and t-shirts, their Onam collection is fun.
Maybell
Founded in 1999 and based in Chennai, Maybell has been a go-to for South India’s contemporary women, offering modern ethnic wear crafted with heritage textiles and refined finishing. Their production network, spanning Chennai, Tirupur, and Mumbai, supports both high-quality apparel and fair employment for over 400 artisans. They not just offer ethnic wear for women, but also girls with Onam special prints and colours.
Kerala Saree Boutique
Kerala Saree Boutique is an Indian fashion startup committed to empowering rural artisans by delivering authentic handloom sarees from Kerala’s villages to a global audience. The brand emphasises sustainability, fair working conditions, and eco‑friendly materials throughout its supply chain. For Thiruvonam, you can pick from a range of sarees, kurtas, shirts and more.