Shark Tank India 4: Offmint Founder Ashutosh Roy's Rs. 10 Pitch Stuns & Helps Bag a 5-Sharks Deal

This brand brought it all to Shark Tank India's season 4 episode; drama, emotions and an unforgettable pitch! Ashutosh Roy, the founder of the fast-fashion brand Offmint, made history by returning to the show with a bold pitch. It not only caught the attention of all five sharks but also led to a rare five-sharks deal. His journey from struggles to success, overcoming personal tragedy and battling business challenges, is remarkable. And it left both the judges and viewers emotional.

Hailing from Samastipur, Bihar, Roy made a comeback to Shark Tank India, presented an unconventional and daring pitch. He requested just Rs. 10 in exchange for 1% equity in his company, Offmint. This marked a surprising departure from the norm, with the entrepreneur's story resonating deeply with the investors. For the first time in the history of the show, a founder returned to pitch again, showcasing the dramatic transformation in his brand’s journey and his growth as an entrepreneur.

The Pitch that Stunned the Sharks

In the entrepreneurial world, taking bold steps can often lead to remarkable success, and Ashutosh's pitch was considered a game-changer. When he requested just Rs. 10 for a 1% stake in his company, it immediately caught the attention and curiosity of the investors. Although the sharks were initially skeptical about the Rs. 2.5 crore valuation for a relatively new brand, Ashutosh swiftly overcame their doubts. He presented a comprehensive set of financials, mapped out Offmint’s growth potential, and demonstrated how the brand had already made its mark in the fast-fashion market.

Launched in 2023, Offmint is a fashion brand designed to meet the rising demand for stylish yet affordable clothing in Tier 2 and Tier 3 cities. Offering a diverse range of products such as jackets, dresses, t-shirts, and cord sets, Offmint is priced to cater to young consumers who are both budget-conscious and fashion-forward. Despite the challenges, Ashutosh’s careful planning and visionary approach left a strong impression on the investors.

Ashutosh’s Return to Shark Tank India

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What truly struck a chord with the sharks was Ashutosh’s deeply personal journey. When he first appeared on Shark Tank India in Season 2, Roy was working at the fashion brand Gavin Paris but held no equity in the company. Despite his hard work, he couldn't secure a stake in the business, which led him to the decision to launch Offmint. His story of resilience took a heart-wrenching turn on the day his episode aired when he tragically lost his father in a train accident. This immense personal loss, coupled with the challenges he had already faced in business, left a profound impact on the sharks.

Rather than being defeated, the tragedy fueled Ashutosh’s resolve to succeed. Inspired by the sharks' advice to fight for his rights, he transformed his adversity into an opportunity and founded Offmint. His determination paid off, and after his episode aired, Ashutosh received more than 500 collaboration offers, including one from Rani Ahluwalia, a London-based businesswoman who later became his co-founder.

The First-Ever Rs. 10 Deal Pitch

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Ashutosh’s pitch in Season 4 ended with an extraordinary outcome. Despite his unconventional request of Rs 10 for 1% equity, the sharks were moved by his resilience, his vision for the brand, and the growth Offmint had already achieved. After intense negotiations, all five sharks—Namita Thapar, Aman Gupta, Peyush Bansal, Anupam Mittal, and Vineeta Singh—came together to offer Rs. 10 lakh for 4% equity at the Rs. 2.5 crore valuation.

Ashutosh’s pitch on Shark Tank India captivated the sharks with his personal journey of resilience. After struggling to gain equity at Gavin Paris, he launched Offmint, a fashion brand targeting affordable, trendy clothing for Tier 2 and Tier 3 cities. Despite personal tragedy, including the loss of his father, Roy's determination led to a successful deal with the sharks, who offered not only financial backing but also valuable mentorship. With their combined expertise in marketing, e-commerce, finance, business scaling, and fashion, Offmint is positioned for significant growth.

Offmint Gears Up for the Future

Offmint’s future is promising with fresh support and mentorship from some of India’s top investors. Ashutosh has ambitious plans for the brand, including rapid offline expansion, diversifying product offerings, and enhancing its online presence. Having already gained strong traction in e-commerce, Offmint is now exploring quick commerce to meet the rising demand for fast fashion. Ashutosh also revealed that the company is preparing to go global, with international operations on the horizon.

Founded in 2023 in Noida, Offmint is gaining momentum in the fast-fashion industry, especially in Tier 2 and Tier 3 cities. The brand stands out by offering trendy, high-quality clothing at affordable prices, with a focus on sustainability through eco-friendly packaging and responsible sourcing. With the support of five sharks and their mentorship, Offmint is poised for rapid growth. Ashutosh Roy’s journey is a powerful example of perseverance and vision driving success.