Say hello to the new(er) wave of Indian handloom! These indie brands are weaving heritage with cool, conscious fashion—think handcrafted fits, natural dyes, and plenty of personality. From genderless Madras checks to botanically dyed sarees, each label brings a fresh spin to traditional craft. So, on the occasion of National Handloom Day, scroll on and discover the threads redefining slow fashion, one loom at a time, with these handloom brands.
Kokūn India
If slow fashion had a soul, Kokūn ,as the reviews say, would be it. Rooted in nature and inspired by wabi‑sabi beauty, this indie label, founded during the 2020 pandemic, crafts one‑of‑a‑kind, wearable art pieces dyed with flowers, herbs, and love. Made to order by an all‑women team in Mukteshwar and Raghurampur, each garment is inherently unique—no two pieces are ever alike. With no chemicals, zero waste, and traditional dyeing practices, Kokūn offers a gentle hug from Mother Earth wrapped in sustainable, meaningful style.
Wunderhaus Handmade by Kedar Maddula
Born in Pondicherry and spun with street‑smart charisma, Wunderhaus Handmade reconceived Indian handlooms for Gen Z wardrobes. Founder and NIFT graduate Kedar Maddula relaunched the brand in 2020, blending Madras checks, ikats, and tie-dyes into bold, gender-fluid pieces that feel equal parts heritage and hype. Direct collaborations with rural weavers ship you wearable art that tells a story—sustainably sourced, endlessly creative, and always cool.
Aditri
Named after the Sanskrit moniker for Goddess Lakshmi—and a tribute to creativity, elegance and abundance—Aditri is a Delhi-based lifestyle brand founded in 2018 by Pratima. It’s all about celebrating the modern Indian woman who knows her roots yet lives with flair. Aditri reimagines traditional handloom sarees, crafts and jewellery in contemporary, wearable styles that resonate with today’s sensibilities. Every piece is handmade by rural artisans, empowering underrepresented women while delivering effortless style rooted in heritage.
Zhaviah Studio
Launched by Kartik Zhaviah Dada in late 2023, Zhaviah Studio is a designer label that celebrates Indian handloom with a golden-hearted vision—‘Zhaviah’ means “golden” in Hebrew. Inspired by Kartik’s experiences in Paris, Barcelona and Bangladesh, and shaped by his work with the UN Environment Programme, the brand reimagines classic Indian textiles into minimalist, breathable garments crafted from natural fibres by over 60 rural artisans across India. With sustainability at its core, Zhaviah transforms traditional weaving and hand‑block printing into modern statement pieces that blend effortless elegance with ethical impact.
MySilkLove
Founded by Priyanka Ghule Katkar in 2020, MySilkLove is a Pune-based brand celebrating India’s rich silk traditions. Working directly with over 2,000 weavers, it offers handcrafted sarees from regions like Kanchipuram, Banaras and Yeola. With a strong focus on ethical sourcing, timeless design and a seamless digital shopping experience, MySilkLove makes heirloom-worthy weaves more accessible to the modern Indian woman.
Hemploom
Founded in 2020, Hemploom India is India's first sustainable handloom fabric brand specialising in 100% biodegradable hemp textiles, with over 250 eco-friendly fabric variants—from pure hemp to hemp blends. Hemploom crafts breathable, durable and anti-microbial fabrics through ethical sourcing and artisan screen-printing. Working directly with rural artisan groups, they provide custom dyeing and low‑MOQ printing services, reducing waste while pushing hemp as the textile of the future.
Label Rama
Founded by Hyderabad-born Rajeswari Mavuri—who hails from a three‑generation weaving family—Label RaMa launched its sustainable slow-fashion brand in December 2022 and incorporated in January 2023. The label creates understated luxury garments using artisanal fabrics like jamdani, muslin and khadi, working with rural craft clusters across West Bengal, Andhra Pradesh and Gujarat to revive traditional weaving techniques. With designs inspired by travel and folklore and using natural dyes, Label RaMa offers minimalist silhouettes that balance heritage and modernity—packaged in compostable materials for true eco-conscious style.
Erode
Founded in 2021, Erode is a cultural luxury label born in Tamil Nadu, drawing deep inspiration from Dravidian heritage. Each handcrafted piece is a quiet rebellion—designed to preserve intangible traditions and challenge mass production norms. Using slow, intentional processes and bold, gender-inclusive silhouettes, Erode stands as a testament to fashion as cultural storytelling and sustainable design.
Curious about how the handloom industry is evolving with trends blending traditional artistry and modern design? Read here.
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