#LocalWaliDiwali: Make Your Festivities Greener and Cosier with Jute Rugs from Atrangi Studios

Diwali prep is in full swing, and we all know the drill—frantic shopping for new curtains that'll clash with the sofa, metallic showpieces that looked better in the shop, and decorative items that somehow feel more bheed-bhaad than beautiful. The reality? Most festive décor ends up creating visual chaos rather than the warm, inviting ghar vibe we're actually after.

This year, why not anchor your festive setup with something that works all year round? Think handcrafted jute décor that brings natural textures and contemporary flair to your spaces. Imagine round jute rugs in vibrant hoops and playful circles grounding your living room, mats that define your festive baithak, placemats that elevate every meal from regular to special, and jute planters that add that coveted organic warmth without trying too hard. These pieces aren't just for Diwali—they're investments in a home that feels intentionally curated rather than seasonally decorated. They strike that perfect balance between sustainability and style, blending seamlessly whether you're hosting celebrations or enjoying quiet evenings. Because the best festive décor doesn't scream "festival"—it simply makes your home feel more like home.

#LocalWaliDiwali

Local Samosa’s #LocalWaliDiwali series puts a spotlight on India’s rich heritage of arts, crafts, and handicrafts, along with the local mom-and-pop stores that have been serving their communities for generations. This initiative celebrates the perfect blend of tradition and innovation, focusing on the most promising local stores that are at the heart of their cities, known for reviving traditional Indian crafts across various categories.

This Diwali, through this series, we are committed to showcasing the best local artists, craftsmen, and small businesses that preserve Indian heritage through their products. By putting these gems on the map, we aim to connect them with people beyond their city, giving these local businesses the visibility, boost, and clientele they deserve.

History and Craftsmanship of Jute Craft

Jute, often called the "golden fibre", is a natural textile celebrated for its strength, versatility, and eco-friendly properties. Cultivated primarily in the fertile plains of India and Bangladesh since the 19th century, jute became commercially significant during the British colonial period, with Calcutta (now Kolkata) emerging as the global jute manufacturing hub by the 1850s. The craft involves transforming raw fibres into durable, textured products through traditional handloom techniques passed down through generations.

The process begins with harvesting jute plants during the monsoon months (July-September), retting the stems in water for 15-20 days to extract fibres, and then spinning them into yarn. Artisans weave this yarn using age-old methods, creating everything from simple mats to intricately patterned rugs. What makes jute particularly special is its biodegradable nature—it decomposes within 1-2 years compared to synthetic materials that persist for decades. The fibre requires minimal water, no pesticides, and naturally enriches the soil. Its natural golden-brown hue serves as a perfect canvas for contemporary designs, whilst its robust texture adds organic warmth to modern interiors.

Atrangi Studio's Modern Revival of Jute

The modern revival of jute craft blends its earthy aesthetic with contemporary design sensibilities—and if you've spotted those Instagram-worthy boho interiors lately, you've likely seen jute rugs stealing the show. From celebrity homes to design magazines, jute has become the it sustainable choice for that effortlessly chic, Pinterest-perfect look that says "I care about the planet and good taste."

Atrangi Studio leads this movement, working with skilled artisans to create jute products that resonate with today's conscious consumer. The brand's philosophy centres on sustainable practices whilst empowering traditional weavers.

Atrangi Studio's jute collection includes round rugs in playful patterns like multicolour hoops and colourful circles, versatile mats in various designs, handwoven placemats (available in sets), and decorative jute planters in both natural and multicolour options. From statement rugs that anchor living spaces to charming planters that add texture, each handcrafted item brings natural elegance into contemporary homes. Every piece celebrates sustainable living, transforming humble jute into extraordinary works of functional art.

Where: Gurgaon, Delhi

Contact: 9867344756

Want us to feature any local stores or artists who are preserving and rejuvenating Indian arts, crafts and handicrafts? Then write to us at content@localsamosa.com!