Lifestyle Brand Barsys Debuts in India with Smart Cocktail Innovation

Barsys, one of the leading brands in cocktail-making technology, officially launched in India recently with a grand event at Home, Ambience Mall Vasant Kunj, New Delhi. The launch marks a significant milestone in the country's beverage industry, promising to elevate the cocktail experience across upscale pubs and traditional bars.

At the event, guests experienced the future of mixology with Barsys AI-powered cocktail machines, the Barsys 360 and Barsys Coaster 2.0, alongside the Barsys App. They enjoyed interactive tasting sessions and live demonstrations, showcasing the ease and elegance of automated cocktail-making for home or professional bar use. The intuitive interfaces, precise measurements, and extensive recipe library made creating cocktails a seamless and enjoyable experience. A highlight of the evening was the opportunity for guests to customize their drinks using the Barsys app, witnessing firsthand the magic of this cutting-edge technology

Akshet Tewari, Barsys Founder and CEO, said, “We are thrilled to bring Barsys to India. With our advanced cocktail crafting technology, we aim to redefine the drinking experience in the Indian beverage segment. Our platform combines the best in technology along with cocktail recipes from the best bars, brands and mixologists around the world, opening up new possibilities for every cocktail enthusiast.”

Barsys machines are designed to be the centrepiece of any room. The machines are designed to cater to a diverse range of settings and needs, from intimate gatherings to high-volume service environments. Each Barsys machine is engineered to dispense the exact measurements needed for every recipe, ensuring consistent, high-quality cocktails every time. Furthermore, Barsys machines showcase cutting-edge smart technology, seamlessly integrating with users' smart devices for effortless real-time control, customization, and monitoring of their craft cocktails.

A game-changer in the alco-beverage space, It has digitized the drinking experience using consumer robotics and a SAAS-based ecosystem. Barsys also boasts an AI-powered cocktail recommendation engine that personalizes your drinking experience. By analyzing user preferences and previous selections, the AI engine suggests new and exciting cocktails tailored to your specific taste. 

The launch event helped in showcasing the smart Barsys solutions in front of a large audience in the capital city consisting of expert bartenders, bar owners, cocktail enthusiasts and multiple stakeholders who admire the finesse of cocktails.