Lee Cooper announces making Jeans made of used cigarette butts

In the growing landscape towards sustainable fashion, Lee Cooper, one of the popular brands for jeans has announced that it has made a mark on global fashion by making jeans out of cigarette butts.

Lee Cooper unveiled a dedicated line the “Lee Cooper ECO collection” focused on Sustainable Fashion. 

As part of this exciting initiative, they have introduced a ground-breaking innovation, the world's first jeans made from recycled cigarette butts. 

In line with the April 22nd, World Earth Day, Lee Cooper aims to restore glory to Mother Nature through this initiative.

"This launch was dedicated to the content creators of India as we believe they are not just influencers but Ecofluencers," the team said. 

Sustainable but stylish, Karan Kundrra unveiled the exciting new collection at the exclusive store in Thane alongside 60+ content creators.