Katrina Kaif’s Kay Beauty partners with UP Warriorz as the Title Sponsor for WPL Season 2

Kay Beauty by Katrina Kaif teams up with UP Warriorz as the Title Sponsor for WPL Season 2 boosting women's empowerment in sports.

Ahead of the second season of the WPL, the UP Warriorz, owned by Capri Sports, has announced a partnership with Kay Beauty, a celebrity beauty brand founded by Katrina Kaif. Kay Beauty will feature on the front of the UP Warriorz team jersey. Both teams in the collaboration place high importance on women's empowerment and health and fitness, all of which culminate towards instilling confidence in women across the country.

The UP Warriorz, who finished third in the inaugural season of the WPL in 2023, are captained once again by the dynamic Alyssa Healy and will open their campaign in the second year against the Royal Challengers Bangalore, on 24^th February, at the M. Chinnaswamy Stadium.

Jinisha Sharma, Director at Capri Sports, conveyed her enthusiasm for the new alliance, remarking, "This synergy amplifies our mission to not only elevate women's participation in sports but also to nurture an environment where every athlete feels empowered to be their best self. We are optimistic about the profound and lasting influence this collaboration will have, as we collectively navigate challenges and champion a new era for women in sports, grounded in inclusivity and resilience."

Katrina Kaif, CO-Founder of Kay Beauty said “The UP Warriorz are a delightfully energetic side representing the very heartland of India. They have lots of ambition, drive, ability, and a whole host of champions, and we are elated to be joining hands with this dynamic team."