What if Protest Looked Like a Hoodie? Johargram Is Turning Adivasi Pride into Streetwear Power

Meet Johargram, where streetwear gets a tribal twist and every outfit comes with a punch of pride. Born out of Jharkhand’s adivasi heartland, this bold new label is turning everyday fashion into a loudspeaker for identity, resistance, and culture. Think quirky hoodies splashed with Sohrai-style art, slogans that shout back (“We Are Not Vanishing” is a crowd fave), and colours that don’t whisper, they roar. Johargram isn’t just selling clothes; they’re serving attitude, history, and a whole lot of swagger stitched into every seam.

Meet the Rebels Behind the Threads

Kicked off as a passion project by Ashish Satyavrat Sahu, a fashion design grad who decided that Adivasi stories deserved more than museum walls or textbooks, they deserved to be worn, loud and proud. What started in Ranchi with a bunch of bold ideas and a love for tribal prints quickly snowballed into a full-blown streetwear brand. Ashish, along with his creative crew Pawan and Ankita, began blending centuries-old styles like Sohrai and Kohvar art into jackets, tees, and hoodies that scream both heritage and hype.

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But it was never just about the drip. The real spark? Giving Jharkhand’s tribal artists and weavers their long-overdue spotlight. Johargram isn’t out here chasing trends, it’s building a movement. From launching fashion shows on World Indigenous Day to making sure their artisans are paid fairly and featured centre-stage, the brand is rewriting what modern Indian fashion looks like, one bold print and protest-ready outfit at a time.

Why Johargram’s Got That Main Character Energy

While most streetwear brands in India borrow from New York or Tokyo, this label pulls straight from the heart of the forest. Their magic formula? Mixing tribal art with street-style sass. Imagine ancient Sohrai art chilling on a crop jacket or bold slogans turning heads on campus. It’s not just clothes, it’s a cultural drop. They’re serving rebellion, roots, and realness all in one fit.

But the real flex? Johargram is 100% homegrown. No outsider gaze, no watered-down designs, just raw, lived Adivasi pride turned into fashion gold. From casting tribal people to hosting fashion shows in tribal villages, they’re rewriting what cool looks like. Every piece tells a story, supports a weaver, and makes you feel like you’re wearing a movement. While other brands serve style, Johargram serves soul, with a whole lot of swag

From Forest to Fit: What’s in Johargram’s Closet

Their statement bombers and biker jackets, such as the “Pindna,” “Kukhna,” and “Saal” pieces, feature tribal art prints, earthy tones, and detailed patchwork, priced between ₹3,500 and ₹6,500. These aren’t your average winter layers; they’re wearable protest signs. Their shackets (shirt-jacket hybrids) and co-ord sets, such as the bold Betra fit, blend street-style ease with traditional textiles, starting at around ₹2,800.

For everyday wear, there are handwoven tunics, zip shirts like the vibrant Yellow Tuibasa (Rs. 1,900–Rs. 2,400), and relaxed-fit wide-leg pants that are all about movement and mood. Accessories get just as much love, bucket hats, totes, and fanny packs (Rs. 500–Rs. 1,200) are designed with the same handmade flair. Whether you’re looking to layer up in tribal chic or rep indigenous identity at brunch, Johargram’s got you covered, literally.

Threads That Talk Back

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Johargram isn’t just filling closets, it’s cranking up the volume on Adivasi pride. Every hoodie or bomber is a megaphone disguised as streetwear, blasting centuries-old art in colours that pop and slogans that clap back. Slip one on and you are not just dressed, you are declaring: culture can be cool, identity can be loud, and resistance can be beautiful. In a sea of copy-paste fast fashion, Johargram is the bold friend who shows up fashionably late and steals the show.