Convenient Clothing Care in Bengaluru with Iztri

Urban life can get hectic, and laundry or ironing often feels like a full-time job. Burnt clothes, uneven finishes, and missed deadlines are common frustrations for working professionals and families. Enter Iztri, a tech-enabled wardrobe-care startup founded in 2024 by former Unilever executive Rohit Ramesh along with co-founder Ankit Choudhary, aiming to simplify fabric care while maintaining professional quality.

Recently, Iztri raised Rs. 1.5 crore (≈ US$180,000) in pre-seed funding from AJVC, led by Aviral Bhatnagar, to expand operations, enhance its tech platform, and reach more areas in Bengaluru. The new capital validates early demand for consistent, high-quality garment care in Indian cities.

Startup Problem Solved

Many urban Indians rely on local ironing and laundry shops, but service quality varies widely: clothes can get burnt, finishing may be uneven, and deliveries often miss deadlines. Delicate garments are at risk, and coordinating drop-offs and pick-ups adds to the hassle.

Iztri addresses these issues by providing reliable, professional, and convenient wardrobe-care services through a tech-enabled platform, making clothing care stress-free.

Services and Technology

Iztri combines convenience with professional standards:

• Steam ironing: Fabric-safe automated ironing removes burns and shine, leaving garments crisp and fresh.
• Laundry and dry-cleaning: From everyday clothes to delicate fabrics, Iztri ensures careful handling.
• Accessory care: Shoes and handbags receive specialised cleaning and maintenance.
• App-based scheduling: Users can request pick-up and delivery directly through the app, with 24-hour service in serviced areas.
• Hyperlocal dark stores: Garments are processed in centralised locations to maintain quality and speed.

This positions Iztri as more than just a laundry service — it’s an all-in-one wardrobe care platform for urban lifestyles.

Market Opportunity

The organised laundry and garment-care market in India is growing rapidly. As of 2024, the market is valued at USD 2.62 billion, expected to reach USD 3.93 billion by 2033, at a CAGR of 4.6%. Rising urbanisation, increasing disposable incomes, and demand for convenience are driving this growth.

Bengaluru, Iztri’s home base, has shown strong adoption, reflecting the city’s demand for reliable, professional garment care. The combination of funding, market trends, and urban demand positions Iztri for further growth and expansion.

What Makes Iztri Stand Out

• Consistency: Standardised processes ensure clothes, shoes, and bags are always cared for professionally.
• Convenience: App-based pick-ups and 24-hour deliveries reduce stress and save time.
• Comprehensive care: Services cover clothing, footwear, and handbags.
• Tech-enabled efficiency: Workflow automation, operational tracking, and centralised processing streamline service delivery.
• Urban focus: Designed for busy professionals and families juggling work and life.

Iztri’s goal is to transform garment care in Indian cities, making laundry and ironing a seamless, trustworthy service. By combining quality, convenience, and technology, Iztri is redefining how urban consumers approach wardrobe management.