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Last couple of years, Instagram has been one of the major discovery platforms, making small businesses more accessible, in turn giving them more visibility and a well-deserved boost. If you're looking to know all about them at one place, then you need to check out this list by Local Samosa. Psst..this one is an extra special Diwali one, so read on!
Uniq Stree
Uniq Stree is a women-led, homegrown brand offering affordable, elegant, and comfortable Indian ethnic wear rooted in a 50-year-old family legacy. Founded by Neha Sethi and co-led by Kirtika Bhardwaj, the brand blends tradition with modern style, celebrating individuality and empowerment. From lehengas to suit sets and ready-to-wear sarees to Indo-western, the brand offers a variety in an extensive range of sizes.
Mud & Mirrors
Priyanka Mittal’s brand offers original Lippan art. At Mud & Mirrors, you can get handcrafted artwork, especially Shrinathji. From Lippan art boxes and handmade Bandarwal to Art Rangoli and Floral Tea Light Holder Plates, there’s a lot to choose from. They ship worldwide and all you need to do is DM them!
Vineetha Varma
The namesake brand was started in 2018 by this software engineer turned fashion entrepreneur. Vineetha Varma’s collections include ethnic wear like dresses, sarees and kidswear. The apparels highlight Paithani, Banarasi, Kalamkari, Bandhej, and more such art forms.
Fay Jewellery
This jewellery brand has it all; earrings, bangles, necklaces, rings, pazaib (anklets) and more. Oxidised, pearl, colourful; there’s something for everyone. You can also pick a gift box for special occasions and the festive season from Fay Jewellery.
A Big Indian Story
The brand celebrates traditional craftsmanship by collaborating with artisans to create unique, handmade pieces that honour heritage and human creativity. Each product reflects the story, skill, and soul of its maker, preserving culture through meaningful design. A Big Indian Story offers bags, apparel and jewellery for men and women along with some artisanal gifting options that can be ideal for the festive season!
Kisah
Kisah is a men’s ethnic wear brand known for traditional occasion wear with bold, modern designs. Rooted in bespoke craftsmanship and generational artistry, the brand blends heritage with contemporary fashion, catering especially to the style-conscious Gen Z. You can shop for Indowestern sets, jacket and jacket sets, kurta and kurta sets as well as fusion kurtas.
JewelbyAnksh
This brand offers Bollywood-inspired, trending jewellery with unique designs regularly updated at affordable prices. Founded by Anshul Jain, JewelbyAnksh caters to global jewellery lovers with worldwide shipping. If luxe looking jewellery is your thing but you don’t want to spend a fortune, then this can be just the place for you, say reviews.
Shanaya Clothing
Shanaya Clothing is a luxury ethnic wear brand proudly made in India, offering elegant styles. With a focus on quality craftsmanship, the brand provides free shipping across India. They offer Anarkali suits, ethnic gowns, sarees and more that can make Diwali shopping easy for you.
Thatched Roof
Thatched Roof is a homegrown brand offering thoughtfully curated home décor, styling, and gifting essentials. Rooted in Indian craftsmanship, each piece is designed to bring warmth, charm, and character to modern living spaces. You can get scented candles, wax urlis, cutlery sets, tableware, vases, urli, centrepieces, photo frames, trays, platters, cake stands, tissue boxes, table linens, decor accents and bed covers.
Mogasu
If minimalism is the route you’re going this festive season, then this brand might just be the thing for you. Mogasu is a sustainable, homegrown clothing brand from Goa that blends traditional Indian crafts with a modern aesthetic. Founded by NIFT graduate Tejashree, it offers handcrafted, eco-friendly sarees and garments inspired by Goa’s culture, nature, and laid-back charm.