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Over the last couple of years, Instagram has become one of the major discovery platforms, making small businesses more accessible and, in turn, giving them more visibility and a well-deserved boost. If you're looking to learn all about them in one place, then you need to check out this list by Local Samosa.
The Good Doll
Bringing fabric dolls back with purpose, The Good Doll revives the charm of handmade rag dolls while supporting women from underserved communities in the Nilgiris. Crafted using upcycled materials and natural fabrics, each doll carries a story of sustainability and empowerment.
Accessoire By V
Sisters turning style into statements! Accessoire By V is a homegrown accessories brand started by two sisters in 2019, offering modern, long-lasting jewellery that blends everyday elegance with personal expression.
Luar Beauty
Luar Beauty is a science-led Indian makeup brand crafting high-performance products tailored for diverse skin tones and humid climates. With a focus on self-expression and fine formulations, it blends innovation with artistry for effortless wear.
The Glitter Cup
The Glitter Cup, founded by Bhavneet Bhalla, is your go-to online store for charming stationery, stylish accessories, and whimsical lifestyle finds. Each piece is handpicked to add a sprinkle of joy and personality to everyday life.
Atom Eats
Born from a London-Mumbai love story, Atom Eats is the quirky brainchild of a lawyer and a snack-obsessed innovator. From white chocolate pretzels to truffle banana chips, their fun, flavour-packed treats aim to bring joy to your everyday munching moments.
Manam Chocolate
Manam Chocolate is an Indian craft chocolate brand working closely with farmers in Andhra Pradesh to unlock the true flavours of cacao through scientific fermentation. With a focus on storytelling and sustainability, they’re moving beyond standard bars to explore chocolate in all its rich, nuanced forms.
Aubergine
Crafting memories the old-school way! Aubergine is a heartfelt initiative to revive the joy of hands-on crafting in a world dominated by screens. Inspired by childhood memories and family bonding over creativity, the brand encourages kids today to reconnect with tactile, mindful play.