Over the last couple of years, Instagram has become one of the major discovery platforms, making small businesses more accessible and, in turn, giving them more visibility and a well-deserved boost. If you're looking to learn all about them in one place, then you need to check out this list by Local Samosa.
Akiiko
Akiiko is a modern eco‑conscious Indian label founded in 2018 by the Gutgutia family, blending Japanese-inspired minimalism with practical, plant‑based design. Their range spans structured cotton totes, plush terry‑fabric “Cloud Cubes”, travel pouches, stationery and self‑care hampers like the “Care in a Box” — all crafted for everyday ease, style and sustainability.
Nian by Nidhi
Nian by Nidhi launched in September 2020 under founder Nidhi Gupta, aiming to bring quirky yet classy accessories to women who love personality-filled style without splashing the cash. Their collection spans playful earrings, bracelets, studs, sets and jewellery organisers—each piece designed in-house and curated for high quality at an affordable price.
Ribbonwala
Ribbonwala, launched from Freshgen India, started as a wet-tissue producer in 2011 and rebranded to Ribbonwala in 2019. Today they’re a Mumbai‑based specialist in custom‑printed ribbons, branded courier bags and event‑ready packaging, offering satin, grosgrain and embossed ribbon styles with low-roll minimums and bold finishes. Their range also includes curated kits, foil stickers and branded pouches—ideal for gifting, corporate branding or special occasions.
Stikie
This is an Indian brand offering a skin-safe, cruelty‑free body adhesive designed to secure outfits—whether that's off‑shoulder tops, sarees, slits or deep necks—with confidence and comfort. Stikie’s compact body‑glue tube delivers long-lasting hold without irritation and washes off clean, and the brand ships all across India.
Tizzi
Inspired by carefree beach getaways and the joy of feeling confident in your own skin, this swimwear label blends vibrant prints, curve-loving fits, and breathable, sustainable fabrics sourced from Europe. Brought to life by travel lover Shekha Berry, Tizzi is all about flattering silhouettes, thoughtful details and a whole lot of sun-ready style made for every body.
Jamun Soda
Jamun Soda blends slow fashion with feminine energy, creating made-to-order pieces like airy maxis, breezy midis, and tie-up vests crafted from handloom cotton, linen, and natural fibres. Their sustainable collection celebrates traditional craft and flattering fits, inviting conscious consumers worldwide to join the #JamuniBaby community.
OddEven
This brand transforms everyday essentials into standout fashion accessories, offering handcrafted beaded and Kundan bra straps, phone chains, and versatile bag chains. With a focus on premium materials and playful designs, OddEven blends creativity and functionality to help individuals express their unique style effortlessly.
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