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Over the last couple of years, Instagram has become one of the major discovery platforms, making small businesses more accessible and, in turn, giving them more visibility and a well-deserved boost. If you're looking to learn all about them in one place, then you need to check out this list by Local Samosa.
PariPari
PariPari, founded by Guneesha Kohli, aims to provide high-quality, sustainable footwear crafted with organic materials and artisanal techniques. The brand supports local artisans and offers slow fashion staples, blending contemporary design with traditional craftsmanship. Some of the bestsellers include espadrilles. From florals to fruits and lace to denim, the variety is truly inviting.
NityaQala
Pune-based Nityaqala by Shubhangi specialises in custom clothing that tells your unique story, offering everything from bridal lehengas to tailored suits. Each piece combines tradition with modern elegance, ensuring a perfect fit and lasting quality for special moments. This is a celebrity favourite spot and the brand offers clothing for both men and women.
AMINU
AMINU focuses on creating skincare that combines science and nature to support healthy, radiant skin for people of all ages and needs. Their products are designed to restore, protect, and balance the skin, embracing inclusivity and simplicity. The brand offers products based on concerns like blackheads, acne, tanning, dark circles and more.
Oagh India
Oagh India, founded in August 2023 by Rohit and Tiyasi, blends traditional Indian saree heritage with modern designs. With 14 years of experience in software, they toured over 24 weaving villages to understand fabrics and techniques, working closely with artisans to ensure quality and authenticity. Oagh specialises in handloom and hand block sarees, celebrating India's rich textile culture with a contemporary twist.
Tash Bags
Tash Bags focuses on creating handmade bags that offer more than just functionality, aiming to inspire admiration and curiosity. Each design celebrates craftsmanship and artistry, telling a unique story through its creation. The brand uses materials like wood, resin, brass, fabric and paper mache.
Asuka
Asuka Couture is an ethnic western menswear brand that blends Indian tradition with modern style. Founded in 2022 by the Mohnani brothers, the brand is known for its intricate embroidery, high-quality craftsmanship, and innovative designs. With flagship stores in Hyderabad, Mumbai, and Ahmedabad, it quickly established itself as a leader in the menswear market.
INTO
INTO is a beauty brand focused on creating high-performance, multi-beneficial products designed for all skin types. With an "Indian skin first" approach, their vegan, cruelty-free formulations combine nature and science to simplify beauty routines, offering effective results without harmful chemicals.
Isak Fragrances
Isak is a fragrance house with over 170 years of craftsmanship, blending traditional Indian heritage with modern perfumery. With a legacy spanning six generations, the brand focuses on artisanal, handcrafted fragrances that remain true to their roots while staying relevant to contemporary trends.