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Last couple of years, Instagram has been one of the major discovery platforms, making small businesses more accessible, in turn giving them more visibility and a well-deserved boost. If you're looking to know all about them at one place, then you need to check out this list by Local Samosa.
Make Believe by Ritika
Ritika’s fashion venture, Make Believe, offers a range of occasion wear and formal attire catering to sizes 2XS through 5XL. Emphasising sustainability, the brand follows zero-waste practices while creating pieces made entirely in India. With a focus on style, inclusivity, and ethical production, Make Believe blends contemporary design with conscious fashion.
Bloome
Bloome, based in Mumbai, offers gold-plated jewellery designed to suit every mood and occasion. Established in 2021, the brand combines contemporary designs with versatility and ships across India. Its collections focus on accessible, stylish pieces that complement a variety of looks.
Séroma
Built around a focus on original fragrance-making rather than replicas, Séroma works with essential oils and carefully developed accords to create long-lasting perfumes for everyday and occasion use. The brand offers a range of luxury perfumes and male fragrances positioned as accessible yet distinctive, with a growing retail and online presence across Delhi NCR. Led by founders Shrutika and Yashika Gambhir, it presents itself as a women-led venture rooted in craftsmanship and independent design.
Charme
Designed for everyday use as well as occasion wear, the brand focuses on handbags, shoulder bags and tote bags that balance practicality with contemporary style. Charme works with clean silhouettes and premium materials to create accessories that fit varied personal aesthetics, from minimal to more statement-led designs, positioning its bags as functional wardrobe staples rather than trend pieces.
Farida Gupta
Rooted in Indian textile traditions, the label focuses on ethnic wear that highlights handcrafted techniques, regional prints and detailed embroidery. Farida Gupta’s work grew from small, home-based beginnings into a women-led brand that collaborates closely with artisans across Rajasthan and Gujarat, combining comfort-driven silhouettes with heritage craft practices.
Postcard
Rooted in conscious design and slow fashion, Postcard creates vegan, handmade footwear for women with a focus on comfort and everyday wearability. The brand works with ethical materials and small-batch production, offering thoughtfully designed styles that prioritise functionality over trends.
Ancestry
Positioned as a contemporary lifestyle and fashion label, Ancestry reinterprets Indian heritage through modern cuts, silhouettes and global influences. Launched in 2018, the brand draws on traditional crafts and artistic practices, adapting them into versatile collections designed for work, leisure and everyday wear.