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Last couple of years, Instagram has been one of the major discovery platforms, making small businesses more accessible, in turn giving them more visibility and a well-deserved boost. If you're looking to know all about them at one place, then you need to check out this list by Local Samosa.
The Bae Shop
The Bae Shop offers personalised lifestyle and travel organisers, including makeup and skincare pouches, jewellery cases and gifting accessories, crafted in vegan leather and premium materials. Founded by Samridhi and Rahul, the brand focuses on thoughtful, high-quality pieces that celebrate self-expression, everyday organisation and meaningful gifting. Their tagline is simply - for the girls who like their chaos, sorted.
All About Cotton
This homegrown brand is a mother–daughter label creating minimalist apparel and accessories in organic cotton and linen, including dresses, coord sets, suit sets, utility kits and tote bags. Focused on zero-waste practices, All About Cotton repurposes surplus and rejected fabrics, producing handcrafted, ethically made pieces in India with an emphasis on durability and everyday wear.
MiiRA
This is an India-based brand offering 18K gold-plated fashion jewellery, including earrings, pendant sets, necklaces, bracelets, rings and bangles, alongside personalised pieces such as name necklaces, photo pendants, family necklaces and zodiac necklaces. Backed by over three decades of industry experience, MiiRA focuses on affordable, well-crafted designs that aim to combine contemporary trends with the look and feel of fine jewellery.
TROOST
TROOST creates handcrafted rugs and soft furnishings for modern homes, including area rugs, bedside runners, table runners, cushion covers, throw blankets, poufs and placemats. Founded by exporters with over three decades of experience, the brand combines global expertise with Indian craftsmanship, focusing on sustainable practices, lasting quality and considered design.
iremia
A stationery brand centred on reflection, intention and everyday joy, iremia offers notebooks, journals, greeting cards and notepads designed to elevate daily writing rituals. Inspired by the Greek word for ‘serenity’, the brand creates thoughtfully designed desk essentials that foster calm, creativity and meaningful connection through the written word.
ADHD (All Day, High Decibels)
ADHD (All Day, High Decibels) is an India-based music-inspired apparel brand, founded in 2021, creating clothing rooted in the songs, artists and emotions that shape everyday life. Positioned as an alternative to unofficial merchandise, the label focuses on thoughtfully designed pieces made in India and worn by fans worldwide. You can get t-shirts, hoodies, and more here.
Hexafun
Hexafun is an India-based lifestyle brand, featured on Shark Tank India, creating bold everyday essentials designed to add character to the ordinary. Made in India using 100% sustainable fabrics, its range includes hankies, socks (ankle, crew and no show), stoles, shoe bags, luggage covers, storage pouches and tote bags for adults and children.