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Last couple of years, Instagram has been one of the major discovery platforms, making small businesses more accessible, in turn giving them more visibility and a well-deserved boost. If you're looking to know all about them at one place, then you need to check out this list by Local Samosa.
Chowkhat
Ethical and eco-conscious, Chowkhat is a handmade apparel brand that claims to be affordable and authentic. From kurtis to sarees and suit sets to jewellery, the brand offers a variety in sizes ranging from XS to 7XL. Chowkhat was founded by sisters Pratanksha and Anuja Gupta in 2020 to make handmade Indian craftsmanship accessible, starting as a small Instagram venture that quickly sold out its first collection.
Knot Your Type
Knot Your Type is a premium Indian DIY kit brand founded by Akshu Jain, focused on making hands-on creativity accessible for beginners. The brand offers thoughtfully designed kits that simplify crafting while encouraging mindful, skill-based learning.
Khet
Khet is an Indian perfume brand reimagining fragrance through the lens of modern India—bold, layered, and deeply rooted in culture. Founded by Madhav and Arhum, it rejects Western imitations to create scents inspired by Indian stories, rituals, and contradictions. Its perfumes are crafted using evocative ingredients and narratives that translate memory, emotion, and place into distinctive, unapologetic fragrances.
SUKUUN
SUKUUN is a homegrown sustainable fashion brand creating “at-ease” wardrobe essentials rooted in comfort, calm aesthetics, and conscious living. Launched in 2020, the brand works with artisanal khadi and pure unbleached linen, using eco printing, natural dyes, and batik techniques to craft slow, mindful clothing. With in-house printing and dyeing, SUKUUN focuses on transparency, sustainability, and everyday wear that feels gentle on both the skin and the planet.
Twillostory
Twillostory is a creative wellness brand founded by illustrator and designer Rupambika, focused on journaling and art as tools for mindfulness and self-care. Through journals, planners, colouring books, and creative tools, the brand explores how everyday creative practices can support mental well-being and reflective living.
NEEDLEDUST
Founded in 2014 by Shirin Mann Sangha, NEEDLEDUST reimagines the traditional Indian jutti through contemporary design while preserving fine artisanal craftsmanship. Each pair is fully handcrafted using detailed embroidery, premium materials and time-honoured techniques rooted in heirloom aesthetics. The brand has since expanded into mules, including a vegan line, while building a strong global presence in modern handcrafted footwear.
Coco
Founded in 2018 by Rohini Nishar, Coco is a luxury childrenswear brand created to bridge the gap between refined craftsmanship, comfort and contemporary design. The brand offers handcrafted apparel and accessories made from premium materials, with close attention to detail and wearability. Rooted in quality and elegance, Coco focuses on timeless pieces that balance sophistication with everyday comfort for children.