Ride Local, Ride Beautiful: Indie Bike Brands Worth a Spin

India’s bike scene is undergoing a radical transformation. Once dominated by a few legacy names, the landscape is now buzzing with start-ups, electric dreams, and heritage revivals. From retro-styled cruisers to smart bikes, local brands are making their mark across urban lanes, off-road trails, and even racetrack ambitions. This surge is not just about mobility, it’s about identity, innovation, and an appetite for storytelling on two wheels. Here’s a look at some standout Indian brands redefining what it means to ride local.

Motovolt – Daily Rides, Powered Smoothly

Motovolt, a Kolkata-based company, is bringing electric mobility to the masses with lightweight, GPS-enabled smart cycles like the Hum and Kivo. Perfect for students, delivery workers, and budget commuters, these bikes are designed to survive India's chaotic streets while offering tech features like IoT dashboards and swappable batteries.

Price: Rs. 28,999 upwards

Ninety One Cycles – Built for the New Bharat

By merging Swiss design cues with desi durability, Mumbai-based Ninety One has become a go-to for hybrid, mountain, and kid-friendly bikes. Their products tackle potholes, monsoons, and rough terrain without breaking a sweat, making them ideal for Tier 2 and 3 cities.

Price: Rs. 10,000 to Rs. 45,000

EMotorad – Off-Road and On-Point

Based in Pune, EMotorad crafts electric bicycles built for adventure, endurance and daily commutes. Their popular models like the Doodle and T-Rex are equipped with fat tyres, sturdy alloy frames, and long-lasting lithium batteries. With features like Shimano gears and smart LCDs, they suit both trail riders and city cyclists.

Price: Rs. 24,999 to Rs. 65,000

Svitch Bikes – Fold and Flex

These Gujarat-made, fat-tyre folding e-cycles are compact, stylish and ready for both city chaos and weekend escapes. The folding mechanism makes them ideal for small apartments or car boot storage, perfect for mixed-mode travel. With rugged frames and sporty looks, they appeal to young professionals, adventure seekers, and commuters alike.

Price: Rs. 76,499 onwards

TRIAD – Balanced and Budget-Friendly

Sold via ChooseMyBicycle, TRIAD offers hybrid and MTB-style cycles with alloy frames, making them ideal for first-time riders and fitness enthusiasts. Their bikes are known for smooth handling, upright posture and clean aesthetics, making them a great pick for beginners and casual fitness riders. With options for both geared and single-speed formats, TRIAD strikes a balance between quality and accessibility.

Price: Rs. 11,000 to Rs. 22,000

Montra Cycles – Urban Indian Athletes’ Choice

A sub-brand of TI Cycles (BSA), Montra makes high-performance hybrid and road cycles built for urban cyclists and endurance trainers. Their hybrid and road cycles cater to serious urban riders, fitness enthusiasts and amateur athletes seeking long-distance comfort and precision control. With alloy frames, aerodynamic design, and high-quality Shimano components, Montra bikes handle Indian roads with ease while maintaining a sporty international appeal.

Price: Rs. 16,000 to Rs. 45,000

Leader Cycles – Punjab’s Mass Mobility Brand

Leader offers value-based cycles for students, delivery workers and leisure riders, with robust frames and minimal maintenance. Known for their affordability, Leader models are often seen on college campuses, in small towns, and among food delivery fleets.

Price: Rs. 5,000 to Rs. 12,000