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It starts with excitement and one memorable selfie with your new furry baby—and then it hits. What should I feed them? Is this shampoo safe for my pet? Do my dogs need brushing? What pet food will be best for my kitten? Pet shop near me! Suddenly, you're Googling more for your pet than you ever did for yourself. It’s a mix of love, anxiety, and the crippling fear of not doing enough. But breathe, you're not alone in this journey. And luckily, some desi pet care brands in India got you covered. They’re built by people who felt that same fluttery panic and decided to make life easier for pet parents across India.
Heads Up For Tails
Heads Up For Tails (HUFT) isn’t just a pet brand—reviews say that it’s a lifestyle shift for pet parents who want to pamper their furry companions with both heart and function. Founded in 2008 by Rashi Sanon Narang, HUFT grew from a heartfelt need for pet essentials in India to a brand with over 100 retail stores and grooming salons nationwide. What makes HUFT click emotionally with pet parents is how it mirrors our love language—whether through their Hearty line of pet food made for Indian tummies or raincoats that are actually 100% waterproof and stylish. And don’t get us started on their Buttermilk Blend Bone Broth—a gut-soothing, summer-hydrating wonder made with curd and chicken bone broth that dogs happily slurp down like chhach on a hot June day. Prices range from Rs. 129 for fun, that screams ‘spoiled, and proud of it’. HUFT stands out because it focuses on local needs with global sensibilities—functional design, vet-backed wellness, and even customised products that make your pet feel like the main character.
Wiggles.in
Started in 2018 from Pune by people who truly understand what it feels like to second-guess every pet product on the shelf, Wiggles.in brings both science and soul into pet care. They don’t just sell food or shampoo; they provide an ecosystem that evolves with your pet’s journey—from playful pup to wise senior. Their wet food with real chicken and Ayurvedic herbs gives pets more than just nutrition—it supports immunity and gut health with clean, vet-approved ingredients. For skin issues? Their herbal grooming range is loaded with aloe vera, tea tree, and hemp. Need expert help? Wiggles offers doorstep vet consultations, dog training, even end-of-life care support—something most brands don’t talk about, but should. They’re transparent, holistic, and local to the bone. Their Defenders range of anti-tick and flea treatments is especially loved in households where outdoor adventures meet muddy paws. Wiggles feels less like a brand and more like that knowledgeable friend who just gets what your pet needs—before you even know it.
Dogsee
If you’ve ever wondered whether your dog actually enjoys those supermarket chews, Dogsee is here to clear the air, with Himalayan cheese. Founded in 2015 by Bhupendra Khanal and Sneh Sharma, this Bangalore-based brand took a rustic, natural approach and made it not only mainstream but international. Their Dogsee Chew hard bars are like protein-rich laddoos for dogs—sourced ethically, naturally smoked, and free of preservatives or grains. They’re also an amazing solution for anxious chewers or pets with sensitive tummies. Dogsee’s freeze-dried fruit and veggie treats (like coconut and beetroot) make snack time feel healthy again. Prices hover around Rs. 250–Rs. 550, and with global presence in 30+ countries, Dogsee proves that traditional Indian wisdom (like using churpi) can be every bit as effective as mass-produced biscuits. They're also environmentally conscious, operating carbon-neutral facilities and uplifting local farming communities, making every treat count for more than just tail wags.
Captain Zack
Founded in Mumbai in 2017 by Mohit Lalvani, Captain Zack is all about modern pet grooming with a conscience. Imagine if your dog's shampoo smelled nice, cleaned well, and didn't cause those post-bath itches? That’s what Captain Zack nailed—with formulations that skip the parabens, sulphates, and alcohol, and bring in essential oils, aloe vera, and Vitamin E instead. Their flea and tick shampoos, waterless sprays, and paw butters offer something for every grooming woe, especially for Indian breeds who struggle with seasonal skin issues. And yes, their deodorising colognes do make your pet smell like a spa visit. What truly makes Captain Zack feel special is the attention to detail—their pH-balanced formulas, lick-safe ingredients, and breed-specific product lines give pet parents peace of mind. With products starting from around Rs. 350, they’ve made skin-safe, cruelty-free grooming both accessible and desirable for Indian homes.
Fur Ball Story
Combining Ayurveda with modern science, Fur Ball Story is like that old family dadi ka nuskha—but in vet-approved, pet-safe packaging. Founded in Gurugram in 2016, this homegrown brand brings Ayurvedic remedies to your pet’s daily care with products like Jump-O-Joint oil for arthritis, or Fev Pet syrup to fight seasonal flu symptoms. Their Eczo Pet Cream, made with anti-fungal herbs, is especially loved by pet parents dealing with stubborn rashes or monsoon woes. But they don’t stop at products—they offer services like dog walking, training, boarding, even a pet café for socialising. Prices are fair (Rs. 200 to Rs. 900 range), and the approach is holistic. If your dog needs emotional care as much as physical wellness, Fur Ball Story bridges that beautifully—healing both paws and hearts in one go.
Papa Pawsome
Founded by Nishita Agarwal and Nikita Tarun Agarwal in 2019, Papa Pawsome is a Thane-based brand that makes grooming feel more like bonding. Their massage oils soothe nerves and strengthen muscles, while paw creams tackle cracked heels from those energetic morning zoomies. Everything is made with love and ingredients you can trust—think coconut oil, essential oils, and absolutely no parabens or silicones. Lick-safe? Always. Their breed-specific grooming kits, itch-relief shampoos, and healing balms are crafted to target real problems with zero marketing fluff. Pet parents dealing with shedding, allergies, or sensitive skin often find relief through Papa Pawsome’s focused formulations. With prices between Rs. 250–Rs. 800, they strike the right balance between affordability and effectiveness, especially for those seeking chemical-free solutions in a fuss-free routine.
Petveda
Grounded in Ayurvedic tradition but clinically formulated, Petveda is a Gurgaon-based brand that takes grooming and wellness into deeper territory. They believe in treating the skin, not just cleaning it—and it shows. Using plant-based ingredients like tea tree, aloe vera, olive oil, and licorice root, Petveda’s shampoos, conditioners, and sprays are ideal for pets with sensitive or allergy-prone skin. Their antibacterial formulas help with itching, fungal infections, and even odour control, all without harsh additives. ISO and GMP certified, their facility ensures every bottle meets high safety standards. Prices start from Rs. 299, and their supplements like urinary tract syrups or coat health capsules round off a wellness routine that respects both science and tradition. For pet parents leaning toward a more organic lifestyle, Petveda promises to deliver grooming as gentle as your intentions.
Choosing for your pet is never just about picking a product. It’s about trust, emotion, and that deep desire to give your furry companion the kind of care you wish give your child. With these Indian pet care brands, you're not just buying products—you're becoming part of a community that understands what it's like to love a pet like family.